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Data-Collection Methods
Questionnaires
• One of many data collection methods
• Only method for certain human response
data
The General Characteristics Of
Questionnaires
Questionnaire
• Paper-and-pencil format
• Answers given in writing
Questionnaire Development
• Development of a reliable and valid
questionnaire is difficult.
• Many literature resources available for use
in the construction
Questionnaires Measure
• Knowledge levels
• Opinions
• Attitudes
• Beliefs
• Ideas
• Feelings
• Perceptions
Validity of Questionnaires
• Rests on validity of the data obtained
• Governed by the respondents’ willingness
or ability to provide accurate information
General Appearance of a
Questionnaire
• Neat and attractive
• Minimal length
• Grammatically correct
• No typing or spelling errors
• Clear margins and adequate spacing
• High-quality printing and paper
Questionnaire Guidelines
• Written in the respondents’ preferred
language
• Contain appropriate knowledge and
reading level
• Avoid slang expressions, colloquialisms,
and medical or nursing jargon
Formulas to Determine
Reading Level
• The Flesch Reading Ease
• The Fog Readability Formula
• The Flesch-Kincaid Grade Level
• SMOG (Simple Measure of
Gobbledygook)
Length of Questionnaires and
Question Construction
• Questionnaire length
– Limit required completion time to 10 minutes
or less
– Not longer than two or three pages
• Question construction
– Keep questions as short as possible
– Desirable length is fewer than 20 words.
– Divide a long question into two questions
Wording of Questions
• State questions in an affirmative rather
than a negative manner
• Avoid
– Ambiguous questions
– Double negative questions
– Double-barreled questions
Categories of Questions
• Demographic
• Open- and closed-ended
• Contingency
• Filler
Demographic Questions
• Gather data on the characteristics of the
sample
• Characteristics of sample = demographic
and attribute variables
• Examples
– Age
– Educational background
– Religious affiliation
Closed-Ended Questions
• Respondents are asked to choose from
given alternatives.
• Examples
– True-or-false questions
– Checklist type questions
– Multiple-choice questions
– Matching questions
Open-Ended Questions
• Respondents complete questions in their
own words.
• Examples
– Essay questions
– Fill-in-the-blank questions
Contingency Questions
• Are relevant for some respondents and not
for others
• Examples
– Have you ever been hospitalized before?
______Yes/No. (If No, go on to question
number 5)
– How would you rate the care you received
during your last hospitalization? ____ Poor
____ Fair ____ Good
Filler Questions
• Items in which the researcher has no
direct interest
• Included to reduce the emphasis on the
specific purpose of other questions
Placement of Questions
• Group all questions about a certain topic
together
• Put demographic questions at beginning
or end
A Cover Letter
• Should be written clearly with simple
instructions
• Important factor for motivation
• Accompanies all mailed questions
A Cover Letter (cont’d)
• Elements of a cover letter
– Identification of the researcher and any
sponsoring agency or person
– Purpose of the research
– How participant was selected
– Reason the respondent should answer the
questionnaire
– Length of time to complete the questionnaire
– How data will be used or made public
A Cover Letter (cont’d)
• Elements of a cover letter
– Deadline for return of questionnaire
– An offer to inform respondent of results of
study
– Researcher’s contact phone numbers,
address, or both
– Personal signature of the researcher
Completion Instructions
• Should be clear and concise
• Provide examples of the appropriate way
to respond to particular questions, if
needed
Distribution of Questionnaires
• Made available at a convenient location
• Through a mailing or distribution system
• Through Internet.
Factors Encouraging
Questionnaire Return Rate
• Time of mailing
• Hand-addressed outer envelopes
• Personal signature of the researcher
• Motivational information
• An incentive for completion
Factors Encouraging
Questionnaire Return Rate
• Neatness and clarity of the instrument
• Ease of completion
• Time required to complete the instrument
• Guarantee of anonymity
• Inclusion of a preaddressed, stamped
envelope
Advantages of Questionnaires
• Quick and generally inexpensive
• Easy to test for reliability and validity
• Administration is time efficient.
• Can obtain data from widespread
geographical areas
• Anonymity can be guaranteed in cover
letter.
Disadvantages of Questionnaires
• Costly to mail if there is a large volume
• Potential low response rate
• Respondents may provide socially
acceptable answers or fail to answer.
Disadvantages of Questionnaires
(cont’d)
• Respondents may not be representative of
the population.
• No opportunity to clarify items that may be
misunderstood
• Respondents must be literate.
• Respondents must have no prohibitory
physical handicap.
Interview
• Method of data collection
• Interviewer obtains responses.
• Face-to-face encounter, by telephone, or
through an Internet connection
Interview Purpose
• Obtain factual data about people
• Measure opinions, attitudes, and beliefs
Interview Schedule
• Contains a set of questions to be asked by
an interviewer
Recording Interview Data
• Entered directly on the interview schedule
• Recorded on a separate coding sheet
• Recorded on audiotape
• Recorded on videotape
Interviewer Training
• Responsibility of the study’s investigator
• Should be rigorous
• Should be carried out in groups
Interviewer Training (cont’d)
• Provide description of study, purpose, and
methodology
• Provide explanation of interview schedule,
purpose of each question, meanings of all
words, use of probes
Types of Interviews
• Unstructured
• Structured
• Semistructured
Unstructured Interviews
• Interviewer directs the course of the
interview.
• Conducted like a normal conversation
• Topics pursued at the discretion of the
interviewer
Unstructured Interviews (cont’d)
• Used in exploratory or qualitative research
studies
• Interviewer may start with a broad opening
statement.
• Further questions and probes may be
used.
Unstructured Interviews (cont’d)
• Give more freedom in question format
• Produce more in-depth information
• Conducted more like a normal
conversation
• Discuss topics at the discretion of the
interviewer
Structured Interviews
• Use a structured set of questions
• Ask same questions, in same order, in
same manner
• Very objective
Semistructured Interviews
• Interviewers ask a certain number of
specific questions.
• Additional probes are allowed or
encouraged.
• Closed-ended and open-ended questions
Interview Phases
• Prior to the interview
• During the interview
• After the interview
Interviewer Tasks:
Prior to the Interview
• Introduce self
• Explain study purpose
• Explain how participant was selected
• Explain how obtained information will be
used
• Tell how long the interview will last
Interviewer Tasks:
During the Interview
• Make the participant comfortable
• Provide privacy
• Control unnecessary noises
• Use language that is clearly understood
Interviewer Tasks:
During the Interview (cont’d)
• Talk in a conversational tone
• Inform participant that there are no right or
wrong answers
• Do not pressure participant for answers
• Leave sensitive questions until the end of
the interview
Interviewer Tasks:
After the Interview
• Ask participants if they have any questions
• Provide further explanations of the study if
necessary
• Thank the participants for their contribution
• Provide compensation if appropriate
• Indicate how participants may obtain study
results
Interviewer Influence
• Nonexperimental research: Rosenthal
effect
• Experimental studies: experimenter effect
Influencing Factors in
Face-to-Face Interviews
• Ethnic background
• Age
• Gender
• Manner of speaking
• Manner of dress
Influencing Factors in
Telephone Interviews
• Tone of voice
• Dialect
Interview Advantages
• High response rate
• In-depth responses
• Wide range of participants
• High percentage of usable data
• Ability to observe verbal and nonverbal
behavior
Interview Disadvantages
• Time consuming
• Expensive
• Arrangements may be difficult.
Interview Disadvantages (cont’d)
• Participants may
– Be influenced by the interviewers’
characteristics
– Intentionally provide socially acceptable
responses
– Be anxious because answers are being
recorded
Observational Research
• Data gathered through visual observation
• Nurses are well qualified to use this
method.
• Carefully developed plan is essential.
Researcher Decisions in
Observational Research
• What behaviors will be observed?
• Who will observe the behaviors?
• What observational procedure will be
used?
• What type of relationship will exist
between the observer and the subjects?
Observable Behavior Examples
• Psychomotor skills
• Personal habits
• Nonverbal communication patterns
• Interrater reliability
– The degree to which two or more raters or
observers assign the same rating or score to
an observation
Types of Observations
• Range from very structured to very
unstructured
Structured Observation Research
• Data-collection tool, usually some kind of
checklist
• Expected behaviors are identified on the
checklist.
• Observer indicates the frequency of
behavior occurrence.
Unstructured Observation Research
• Researcher attempts to describe events or
behaviors freely.
• Process requires a high degree of
concentration and attention.
Combination of Observational
Methods
• Utilizes observation guide
• Designed with some preconceived
categories
• Also allows the observer to record
additional behaviors
• Provides both quantitative and qualitative
data
Classification of Observational
Research
• Event sampling
• Time sampling
Event Sampling Versus Time
Sampling
• Event sampling
– Involves observation of an entire event
– Example: change of shift report
• Time sampling
– Involves observations of events or behaviors
during certain specified times
– Example: 2 hours after dinner
Physiological Measures
• Involve the collection of physical data from
subjects
• Measures are objective and accurate.
• Advantage—precision and accuracy
• Disadvantage—expertise required for
using devices
Attitude Scales
• Self-report data-collection instruments
• Respondents report attitudes or feelings.
• Score given for the item responses
• Totals may be obtained for individual
subject or a group.
• Types of attitude scales
– The Likert scale
– The semantic differential scale
The Likert Scale
• Usually contains five or seven responses
for each item
• Responses range from strongly agree to
strongly disagree.
• Equal number of positive and negative
worded items important
The Likert Scale (cont’d)
• Scores assigned to each response
– Positive items scored in positive direction
– Negative items scored in reverse direction
– Total scores are obtained.
The Semantic Differential Scale
• Subjects give their position or attitude
about the concept.
• Continuum exists between two adjectives
or phrases presented.
• Positions on continuum vary from 5 to 9.
• Scores then calculated for all the subjects
The Delphi Technique
• Uses several rounds of questions
• Seeks a consensus on a particular topic
from a group of experts
• Not necessary to bring experts together in
a face-to-face meeting
Visual Analogue Scale (VAS)
• Presents subjects with a straight line
drawn on a piece of paper
• The line is anchored on each end by
words or short phrases.
• Phenomenon extremes are listed at the
ends of the line.
• Subjects are asked to make a mark on the
line at the point that corresponds to their
experience of the phenomenon.
Visual Analogue Scale (VAS)
• The line is usually100 mm in length.
• Quantitative data is obtained from
measurements of the responses.
Preexisting Data
• Data is used from previous research.
• Existing information is reanalyzed for new
research.
• Preexisting data sources
– Patient charts
– Records from agencies and organizations
– Personal documents
– Almanacs
– Professional journals

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method of data collection lecture.ppt

  • 2. Questionnaires • One of many data collection methods • Only method for certain human response data
  • 3. The General Characteristics Of Questionnaires
  • 5. Questionnaire Development • Development of a reliable and valid questionnaire is difficult. • Many literature resources available for use in the construction
  • 6. Questionnaires Measure • Knowledge levels • Opinions • Attitudes • Beliefs • Ideas • Feelings • Perceptions
  • 7. Validity of Questionnaires • Rests on validity of the data obtained • Governed by the respondents’ willingness or ability to provide accurate information
  • 8. General Appearance of a Questionnaire • Neat and attractive • Minimal length • Grammatically correct • No typing or spelling errors • Clear margins and adequate spacing • High-quality printing and paper
  • 9. Questionnaire Guidelines • Written in the respondents’ preferred language • Contain appropriate knowledge and reading level • Avoid slang expressions, colloquialisms, and medical or nursing jargon
  • 10. Formulas to Determine Reading Level • The Flesch Reading Ease • The Fog Readability Formula • The Flesch-Kincaid Grade Level • SMOG (Simple Measure of Gobbledygook)
  • 11. Length of Questionnaires and Question Construction • Questionnaire length – Limit required completion time to 10 minutes or less – Not longer than two or three pages • Question construction – Keep questions as short as possible – Desirable length is fewer than 20 words. – Divide a long question into two questions
  • 12. Wording of Questions • State questions in an affirmative rather than a negative manner • Avoid – Ambiguous questions – Double negative questions – Double-barreled questions
  • 13. Categories of Questions • Demographic • Open- and closed-ended • Contingency • Filler
  • 14. Demographic Questions • Gather data on the characteristics of the sample • Characteristics of sample = demographic and attribute variables • Examples – Age – Educational background – Religious affiliation
  • 15. Closed-Ended Questions • Respondents are asked to choose from given alternatives. • Examples – True-or-false questions – Checklist type questions – Multiple-choice questions – Matching questions
  • 16. Open-Ended Questions • Respondents complete questions in their own words. • Examples – Essay questions – Fill-in-the-blank questions
  • 17. Contingency Questions • Are relevant for some respondents and not for others • Examples – Have you ever been hospitalized before? ______Yes/No. (If No, go on to question number 5) – How would you rate the care you received during your last hospitalization? ____ Poor ____ Fair ____ Good
  • 18. Filler Questions • Items in which the researcher has no direct interest • Included to reduce the emphasis on the specific purpose of other questions
  • 19. Placement of Questions • Group all questions about a certain topic together • Put demographic questions at beginning or end
  • 20. A Cover Letter • Should be written clearly with simple instructions • Important factor for motivation • Accompanies all mailed questions
  • 21. A Cover Letter (cont’d) • Elements of a cover letter – Identification of the researcher and any sponsoring agency or person – Purpose of the research – How participant was selected – Reason the respondent should answer the questionnaire – Length of time to complete the questionnaire – How data will be used or made public
  • 22. A Cover Letter (cont’d) • Elements of a cover letter – Deadline for return of questionnaire – An offer to inform respondent of results of study – Researcher’s contact phone numbers, address, or both – Personal signature of the researcher
  • 23. Completion Instructions • Should be clear and concise • Provide examples of the appropriate way to respond to particular questions, if needed
  • 24. Distribution of Questionnaires • Made available at a convenient location • Through a mailing or distribution system • Through Internet.
  • 25. Factors Encouraging Questionnaire Return Rate • Time of mailing • Hand-addressed outer envelopes • Personal signature of the researcher • Motivational information • An incentive for completion
  • 26. Factors Encouraging Questionnaire Return Rate • Neatness and clarity of the instrument • Ease of completion • Time required to complete the instrument • Guarantee of anonymity • Inclusion of a preaddressed, stamped envelope
  • 27. Advantages of Questionnaires • Quick and generally inexpensive • Easy to test for reliability and validity • Administration is time efficient. • Can obtain data from widespread geographical areas • Anonymity can be guaranteed in cover letter.
  • 28. Disadvantages of Questionnaires • Costly to mail if there is a large volume • Potential low response rate • Respondents may provide socially acceptable answers or fail to answer.
  • 29. Disadvantages of Questionnaires (cont’d) • Respondents may not be representative of the population. • No opportunity to clarify items that may be misunderstood • Respondents must be literate. • Respondents must have no prohibitory physical handicap.
  • 30. Interview • Method of data collection • Interviewer obtains responses. • Face-to-face encounter, by telephone, or through an Internet connection
  • 31. Interview Purpose • Obtain factual data about people • Measure opinions, attitudes, and beliefs
  • 32. Interview Schedule • Contains a set of questions to be asked by an interviewer
  • 33. Recording Interview Data • Entered directly on the interview schedule • Recorded on a separate coding sheet • Recorded on audiotape • Recorded on videotape
  • 34. Interviewer Training • Responsibility of the study’s investigator • Should be rigorous • Should be carried out in groups
  • 35. Interviewer Training (cont’d) • Provide description of study, purpose, and methodology • Provide explanation of interview schedule, purpose of each question, meanings of all words, use of probes
  • 36. Types of Interviews • Unstructured • Structured • Semistructured
  • 37. Unstructured Interviews • Interviewer directs the course of the interview. • Conducted like a normal conversation • Topics pursued at the discretion of the interviewer
  • 38. Unstructured Interviews (cont’d) • Used in exploratory or qualitative research studies • Interviewer may start with a broad opening statement. • Further questions and probes may be used.
  • 39. Unstructured Interviews (cont’d) • Give more freedom in question format • Produce more in-depth information • Conducted more like a normal conversation • Discuss topics at the discretion of the interviewer
  • 40. Structured Interviews • Use a structured set of questions • Ask same questions, in same order, in same manner • Very objective
  • 41. Semistructured Interviews • Interviewers ask a certain number of specific questions. • Additional probes are allowed or encouraged. • Closed-ended and open-ended questions
  • 42. Interview Phases • Prior to the interview • During the interview • After the interview
  • 43. Interviewer Tasks: Prior to the Interview • Introduce self • Explain study purpose • Explain how participant was selected • Explain how obtained information will be used • Tell how long the interview will last
  • 44. Interviewer Tasks: During the Interview • Make the participant comfortable • Provide privacy • Control unnecessary noises • Use language that is clearly understood
  • 45. Interviewer Tasks: During the Interview (cont’d) • Talk in a conversational tone • Inform participant that there are no right or wrong answers • Do not pressure participant for answers • Leave sensitive questions until the end of the interview
  • 46. Interviewer Tasks: After the Interview • Ask participants if they have any questions • Provide further explanations of the study if necessary • Thank the participants for their contribution • Provide compensation if appropriate • Indicate how participants may obtain study results
  • 47. Interviewer Influence • Nonexperimental research: Rosenthal effect • Experimental studies: experimenter effect
  • 48. Influencing Factors in Face-to-Face Interviews • Ethnic background • Age • Gender • Manner of speaking • Manner of dress
  • 49. Influencing Factors in Telephone Interviews • Tone of voice • Dialect
  • 50. Interview Advantages • High response rate • In-depth responses • Wide range of participants • High percentage of usable data • Ability to observe verbal and nonverbal behavior
  • 51. Interview Disadvantages • Time consuming • Expensive • Arrangements may be difficult.
  • 52. Interview Disadvantages (cont’d) • Participants may – Be influenced by the interviewers’ characteristics – Intentionally provide socially acceptable responses – Be anxious because answers are being recorded
  • 53. Observational Research • Data gathered through visual observation • Nurses are well qualified to use this method. • Carefully developed plan is essential.
  • 54. Researcher Decisions in Observational Research • What behaviors will be observed? • Who will observe the behaviors? • What observational procedure will be used? • What type of relationship will exist between the observer and the subjects?
  • 55. Observable Behavior Examples • Psychomotor skills • Personal habits • Nonverbal communication patterns • Interrater reliability – The degree to which two or more raters or observers assign the same rating or score to an observation
  • 56. Types of Observations • Range from very structured to very unstructured
  • 57. Structured Observation Research • Data-collection tool, usually some kind of checklist • Expected behaviors are identified on the checklist. • Observer indicates the frequency of behavior occurrence.
  • 58. Unstructured Observation Research • Researcher attempts to describe events or behaviors freely. • Process requires a high degree of concentration and attention.
  • 59. Combination of Observational Methods • Utilizes observation guide • Designed with some preconceived categories • Also allows the observer to record additional behaviors • Provides both quantitative and qualitative data
  • 60. Classification of Observational Research • Event sampling • Time sampling
  • 61. Event Sampling Versus Time Sampling • Event sampling – Involves observation of an entire event – Example: change of shift report • Time sampling – Involves observations of events or behaviors during certain specified times – Example: 2 hours after dinner
  • 62. Physiological Measures • Involve the collection of physical data from subjects • Measures are objective and accurate. • Advantage—precision and accuracy • Disadvantage—expertise required for using devices
  • 63. Attitude Scales • Self-report data-collection instruments • Respondents report attitudes or feelings. • Score given for the item responses • Totals may be obtained for individual subject or a group. • Types of attitude scales – The Likert scale – The semantic differential scale
  • 64. The Likert Scale • Usually contains five or seven responses for each item • Responses range from strongly agree to strongly disagree. • Equal number of positive and negative worded items important
  • 65. The Likert Scale (cont’d) • Scores assigned to each response – Positive items scored in positive direction – Negative items scored in reverse direction – Total scores are obtained.
  • 66. The Semantic Differential Scale • Subjects give their position or attitude about the concept. • Continuum exists between two adjectives or phrases presented. • Positions on continuum vary from 5 to 9. • Scores then calculated for all the subjects
  • 67. The Delphi Technique • Uses several rounds of questions • Seeks a consensus on a particular topic from a group of experts • Not necessary to bring experts together in a face-to-face meeting
  • 68. Visual Analogue Scale (VAS) • Presents subjects with a straight line drawn on a piece of paper • The line is anchored on each end by words or short phrases. • Phenomenon extremes are listed at the ends of the line. • Subjects are asked to make a mark on the line at the point that corresponds to their experience of the phenomenon.
  • 69. Visual Analogue Scale (VAS) • The line is usually100 mm in length. • Quantitative data is obtained from measurements of the responses.
  • 70. Preexisting Data • Data is used from previous research. • Existing information is reanalyzed for new research. • Preexisting data sources – Patient charts – Records from agencies and organizations – Personal documents – Almanacs – Professional journals