Methods of distribution
- 1. METHODS OF DISTRIBUTIONWHERE MIGHT THE CONSUMER WATCH YOUR TRAILER/FILM?
- 2. Social networking sites YouTubeYouTube is very a very popular source for film clips, trailers and also adverts. It is known to be used by more of the younger generations which will be some of my target audience. Advertisements are played before a clip is shown (which a viewer has to watch) which is a great way of promoting new movies or products. The more views a video gets the more popular a video comes (passed from word of mouth and even sharing on other social media sites). This will benefit my production as it will create a bigger fan base and success rating on the first viewing of my film alongside letting the viewers know more about the film storyline, characters and dates.
- 3. Facebook and twitterBoth of these sites are extremely successful with not only the younger generation now but the old. With tweets and status’ (personal opinions or information) it will be an excellent way of putting across information to a wide audience. Including twitter Hash tag ‘trends’ and Facebook ‘likes’ to further spread my information. Creating an account of both of these to spread information, gossip, interviews, pictures and short trailers will create a pre audience to my production and get varies ages, genders and ethnicities excited about my film.
- 4. Television Most, if not all, people watch at least 10 minutes of television everyday which is why this is a perfect way of promoting films and other new products. However advertising a trailer on the television can be proven difficult as I need to make sure my trailer is on an appropriate channel to my target audience for example channel 4 (where younger and older generations watch) to ensure I am grasping everyone in my target audience. Timing has to be taken into consideration also as my film is a horror my trailer will have to be broadcasted after the watershed at around 11pm when most of the older generation and some younger teens will be awake to watch.
- 5. Cinema Advertisements in the cinema are another good way of promotion. There are around 20 minutes of adverts before every film which is a great way of putting my film in the interest of my target audience. Distributing to cinemas before is an easy way to get the production well known and creates a fan base prior to the release with a great atmosphere.
- 6. Radio This isn’t a popularly known way of distributing a film to the public however is very effective as well as unique. However this can only work if the production company have a script for the trailer as the whole thing will need to be audio while still engaging and giving the audience an idea of the plot. The reason the radio is so effective is that when driving people listen to the radio (even if it is just to work). The great thing about a radio advert is that it can grab the attention of pre audience before the film trailer has been released.