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By Dr. Satyanarayan Pandey
Department of Management Studies, BBMK
University, Dhanbad
Methods of Sampling
What is Sampling?
Sampling
Sampling is the selection of a subset of individuals
from, within statistical population to estimate
characteristic of whole population.
Sample Design:
A sample design is a definite plan determined
before any data is collected for obtaining a sample
from a given population.
Methods of sampling
There are two important Methods of sampling
1. Probability sampling
2. Non-probability sampling
Probability Sampling
With probability sample each element has a
known probability of being include in the sample.
Probability samples are those based on
 Random Sampling
 Systematic sampling
 Stratified sampling
 Cluster Sampling
Simple Random sampling
 Chance sampling
 Each item has an equal probability of selection.
 In case of infinite population, the selection of
each item in a random sample is controlled by the
same probability and that successive selection
are independent of one another.
Systematic sampling
 Most practical way of sampling
 Useful when sampling frame is available in the
form of a list.
 In such design selection process starts by picking
some points in the list and then every nth element
is selected until the desired number is secured.
Stratified Sampling
 Used when population doesn’t constitute a
homogenous group.
 Population is stratified into a number of non-
overlapping subpopulation or strata and sample
items are selected from each stratum.
Stratified Random Sampling
If the item selected from each stratum is based on
random sampling the entire procedure, first
stratification then simple random sampling known
as Stratified random sampling.
Cluster Sampling
 Grouping the population and then selecting the
group or the cluster rather than individual
elements for inclusion in the sample.
Non -Probability Sampling
 Deliberative sampling, purposive sampling
 In this type of sampling, items for the sample are
selected deliberately by the researcher, his
choice concerning the item remains supreme.
 Non probability sampling are those based on
1. Convenience sampling
2. Judgmental sampling
3. Quota sampling
Convenient sampling
 When population elements are selected for
inclusion in the sample based on the ease of
access.
 At times such a procedure may give biased result
particularly when the population is not
homogenous.
Judgmental sampling
 Researchers judgment is used for selecting items
which he considers as representative of the
population.
 It is used quite frequently in qualitative research
where the desire happens to develop hypothesis
rather than to generalize to larger populations.
Quota sampling
 In stratified sampling the cost of taking random
sample from individual strata is often high so
interviewers are simply given quota to be filled
from different strata.
Thank You

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Methods of sampling

  • 1. By Dr. Satyanarayan Pandey Department of Management Studies, BBMK University, Dhanbad Methods of Sampling
  • 2. What is Sampling? Sampling Sampling is the selection of a subset of individuals from, within statistical population to estimate characteristic of whole population. Sample Design: A sample design is a definite plan determined before any data is collected for obtaining a sample from a given population.
  • 3. Methods of sampling There are two important Methods of sampling 1. Probability sampling 2. Non-probability sampling
  • 4. Probability Sampling With probability sample each element has a known probability of being include in the sample. Probability samples are those based on  Random Sampling  Systematic sampling  Stratified sampling  Cluster Sampling
  • 5. Simple Random sampling  Chance sampling  Each item has an equal probability of selection.  In case of infinite population, the selection of each item in a random sample is controlled by the same probability and that successive selection are independent of one another.
  • 6. Systematic sampling  Most practical way of sampling  Useful when sampling frame is available in the form of a list.  In such design selection process starts by picking some points in the list and then every nth element is selected until the desired number is secured.
  • 7. Stratified Sampling  Used when population doesn’t constitute a homogenous group.  Population is stratified into a number of non- overlapping subpopulation or strata and sample items are selected from each stratum. Stratified Random Sampling If the item selected from each stratum is based on random sampling the entire procedure, first stratification then simple random sampling known as Stratified random sampling.
  • 8. Cluster Sampling  Grouping the population and then selecting the group or the cluster rather than individual elements for inclusion in the sample.
  • 9. Non -Probability Sampling  Deliberative sampling, purposive sampling  In this type of sampling, items for the sample are selected deliberately by the researcher, his choice concerning the item remains supreme.  Non probability sampling are those based on 1. Convenience sampling 2. Judgmental sampling 3. Quota sampling
  • 10. Convenient sampling  When population elements are selected for inclusion in the sample based on the ease of access.  At times such a procedure may give biased result particularly when the population is not homogenous.
  • 11. Judgmental sampling  Researchers judgment is used for selecting items which he considers as representative of the population.  It is used quite frequently in qualitative research where the desire happens to develop hypothesis rather than to generalize to larger populations.
  • 12. Quota sampling  In stratified sampling the cost of taking random sample from individual strata is often high so interviewers are simply given quota to be filled from different strata.