Metrics ftw 1
- 4. Becky Bond Williams College ‘92 Poli Sci Major Political Theory concentration Major GPA: 3.85 Empirical Poli-Sci req. (1 class) Statistics for PSCI: Big Fat C
- 7. 537
- 8. 312
- 9. Why should you learn to love the numbers.
- 10. one vote for every 1,000 contacts via robo calls.
- 11. 538,000
- 12. 313,000
- 13. one vote for every 38 volunteer contacts by phone
- 14. 20,216
- 15. 11,894
- 16. 28 calls
- 17. ?
- 18. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6
- 19. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6 # house parties # attendees # calls # contacts # votes 10 80 16000 2240 60
- 20. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6 # house parties # attendees # calls # contacts # votes 10 80 16000 2240 60 # house parties # attendees # calls # contacts # votes 50 400 80000 11200 300
- 21. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6 # house parties # attendees # calls # contacts # votes 10 80 16000 2240 60 # house parties # attendees # calls # contacts # votes 50 400 80000 11200 300 # house parties # attendees # calls # contacts # votes 54 432 86400 12096 318
- 22. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6 # house parties # attendees # calls # contacts # votes 10 80 16000 2240 60 # house parties # attendees # calls # contacts # votes 50 400 80000 11200 300 # house parties # attendees # calls # contacts # votes 54 432 86400 12096 318 # house parties # attendees # calls # contacts # votes 92 736 147200 20608 542
- 23. 50,000
- 24. 35,000 +15,000 = 50,000
- 25. 35,000 +15,000 = 50,000 160,000 at 20% open rate 60% clicks to open=19,200 78% clickers take action = 15,000
- 27. What is an essential characteristic of a movement?
- 28. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. -- Margaret Mead
- 29. Size matters
- 31. What can a list of 2 million do in a year? •120,000 calls •9,000 faxes to Jan Brewer •110,000 voter contacts in California to crush Prop 23 •3 tons of coat hangers delivered to the offices of Stupak Democrats •371,000 petitions in support of Elizabeth Warren •38 individual petitions with more than 100,000 signers
- 32. Anatomy of a campaign by the numbers: – Email – Chaser – Kicker
- 34. Top Level Data 146,479 Signers 40,451 New to Action List (27.62% of Signers) 10,909 Facebook Share (7.4% of Signers) 1,928 Twitter 8,607 Tell-a-friend email
- 36. Initial E-mail to Targeted List Recipients Clicks Per Recipients Emails Rec. Open Rate Who Opened Click Rate Open Who Clicked Unsubs Unsub Rate 58,261 39.97% 23,289 38.18% 95.51% 22,244 65 0.11% 59,002 40.26% 23,757 38.08% 94.57% 22,466 87 0.15% 117,263 40.12% 47,046 38.13% 95.03% 44,710 152 0.13% Began sending at 11:13:14 Ended sending at 11:23:26 As of 12:01:00 New to Signers Database New to List (% of signers) Connect Share Twitter TAF Paste Confemail Mailto 11169 365 427 (3.82) 26 161 70 205 52 83 73
- 37. 5,766 34,468 10,041
- 38. First Wave of E-mails Recipients Recipients Emails Open Who Click Clicks Who Name Rec. Rate Opened Rate Per Open Clicked Unsubs Unsub Rate Targeted 117,263 40.12% 47,046 38.13% 95.03% 44,710 152 0.13% Non-Targeted 505,457 9.82% 49,655 3.90% 39.72% 19,721 842 0.17% Other list 116,504 6.33% 7,370 1.38% 21.86% 1,611 893 0.77%
- 40. Universe: 75,489 Open Rate:43.21% Click Rate: 12.59% Clicks/Open: 29.12% 5,082 6,61 6,154 2,239
- 41. Kicker vs. Original Send 5,766 4,267 34,468 11,568 10,041
- 42. All E-mails Emails Open Recip. Who Click Clicks Per Recip. Who Unsub Notes Rec. Rate Opened Rate Open Clicked Unsubs Rate 38.13 20090818_action_publicoption_bo_targeted 117,263 40.12% 47,046 % 95.03% 44,710 152 0.13% 20090818_elections_publicoption_bo 116,504 6.33% 7,370 1.38% 21.86% 1,611 893 0.77% 20090818_action_publicoption_bo_full_send 505,457 9.82% 49,655 3.90% 39.72% 19,721 842 0.17% 12.59 20090819_action_publicoption_bo_chaser 75,489 43.21% 32,622 % 29.12% 9,501 216 0.29% 20090820_action_publicoption_bo_chaser2 12,481 28.16% 3,515 7.76% 27.54% 968 74 0.59% 20090821_action_publicoption_bo_kicker 477,736 5.70% 27,230 3.75% 65.84% 17,929 657 0.14% 20090908_action_publicoption_bo_new_kicker 497,976 5.46% 27,193 3.72% 68.18% 18,541 708 0.14% 20090908_elections_publicoption_bo_new_kicker 364,585 2.95% 10,747 0.48% 16.29% 1,751 1,255 0.34% 20090908_ps_publicoption_bo_new_kicker 50,000 1.05% 527 1.05% 99.24% 523 137 0.27% 20090908_ps_publicoption_bo_new_kicker2 45,758 1.19% 545 1.24% 104.40% 569 120 0.26% 2,359,0 Grand Total: 07 8.80% 207,522 4.96% 56.34% 116,916 5,311 0.23%
- 43. Top Level Data 10 different sends 5,311 unsubscribes 40,451 new members
- 44. Sent open click pct click action pct per % open Tell FOX: Post a disclaimer 49814 24.42% 14.44% 59.13% 13.88 Did Fox finally go too far? 50176 26.59% 14.49% 54.49% 13.82
- 45. petition signers new pct FB paste mailto to list new share tag to list Too extreme even 106275 3976 3.74 1823 1392 1957 for FOX. Thank Eric Holder for 51931 1275 2.46 717 278 384 Protecting Civil Rights in Arizona Group Forget what Timothy 140604 20373 14.49 3928 14212 5098 Geithner thinks. We want Elizabeth Warren to police Wall Street. Group Tell Congress: 42192 479 1.14 396 312 203 Don't extend the Bush tax cuts for the wealthy Group
- 49. You can build your list through one or two big organizing moments. But also via dozens of small ones.
- 50. Campaign.
- 51. A lot. Really I mean a lot.
- 52. Friday, July 1: Email 1 Can you help fight Scott Walker in La Crosse this weekend? (1,493 members with 30 miles of La Crosse, WI)
- 53. Friday, July 1: Email 2 Can you help fight Scott Walker in Hudson this weekend? (1,324 members with 30 miles of Hudson, WI)
- 54. Friday, July 1: Email 3 Can you help fight Scott Walker in Rhinelander this weekend? (675 members with 50 miles of Rhinelander, WI)
- 55. Friday, July 1: Email 4 Can you help fight Scott Walker in Wausau this weekend? (1636 members with 50 miles of Wausau, WI)
- 56. Friday, July 1: Email 5 Can you help fight Scott Walker in Madison this weekend? (7629 members with 25 miles of Madison, WI)
- 57. Friday, July 1: Email 6 Can you help fight Scott Walker in Oshkosh this weekend? (875 members with 50 miles of Oshkosh, WI)
- 58. Friday, July 1: Email 7 Can you help fight Scott Walker in Kaukauna this weekend? (3087 members with 50 miles of Kaukauna, WI)
- 59. Friday, July 1: Email 8 Can you help fight Scott Walker in Ripon this weekend? (1004 members with 50 miles of Ripon, WI)
- 60. Friday, July 1: Email 9 Can you help fight Scott Walker in Baraboo this weekend? (3381 members with 50 miles of Baraboo, WI)
- 61. Friday, July 1: Email 10 Can you help fight Scott Walker in Milwaukee this weekend? (8973 members with 25 miles of Milwaukee, WI)
- 62. Friday, July 1: Email 11 Why is Rep. X pushing AT&T’s deceptions? (30,403 members who have taken action on Net Neutrality and who are in the Congressional Districts of the 77 Democrats who signed an AT&T letter supporting takeover of T-Mobile)
- 63. Friday, July 1: Email 12 Confirmed: Gov. Cuomo to lift New York fracking ban. Take action! (79105 New York State members who received fracking action day before but didn’t sign)
- 64. Friday, July 1: Email 13 Confirmed: Gov. Cuomo to lift New York fracking ban. Take action! (6649 New York State members who signed fracking action day before and need to be asked to tell friends)
- 65. Friday, July 1: Email 14 Can you deliver our petition to Kansas AG Schmidt next week? (107 out of 1105 Kansas coal action takers who live within 30 miles of Topeka)
- 66. Friday, July 1: Email 15 Urgent: Tell Gov. Cuomo: Don’t lift New York’s fracking ban! (32,931 New York members who didn’t receive fracking action the day before)
- 67. Tuesday, June 28: Email 1 The State of Illinois is using your tax dollars to mislead kids about coal (28,834 environmental action taker in Illinois)
- 68. Tuesday, June 28: Email 2 Tell the EPA: End unlimited mercury pollution (156325 recent action takers who haven’t taken an environmental action before)
- 69. Tuesday, June 28: Email 3 <% $representative->{who} %>'s climate denial threatens our food supply (102342 people whose member of congress voted no on USDA planning for climate change related disasters)
- 70. Tuesday, June 28: Email 4-6 Tell the EPA: Protect Montana from dirty coal pollution (4064 environmentalists in MT) Tell the EPA: Protect Wyoming from dirty coal pollution (1538 environmentalists in WY) Tell the EPA: Protect Colorado from dirty coal pollution (21544 environmentalists in CO)
- 71. Tuesday, June 28: Email 7 <% $representative->{who} %> still hasn't signed the letter demanding an investigation of Clarence Thomas (7711 people in Democratic Congressional Districts who didn’t get this email the day before)
- 72. Tuesday, June 28: Email 8-9 Co-sign a letter demanding an investigation of Clarence Thomas (3978 people in CT who haven’t received action) Co-sign a letter demanding an investigation of Clarence Thomas (1716 choice action takers who didn’t receive the day before)
- 73. Tuesday, June 28: Email 10 Stop Monsanto's anti-organic propaganda on public radio (236654 members who have taken action on NPR in the past)
- 74. Tuesday, June 28: Email 11 URGENT: Call Jerry Brown to protect farm workers (14387 who signed California petition on behalf of United Farm Workers)
- 75. Tuesday, June 28: Email 13 Tell Sen. <% $who %>: Protect California's water from secret fracking chemicals (30000 random test in California)
- 76. Tuesday, June 28: Email 14 Tell Sen. <% $who %>: Protect California's water from secret fracking chemicals (7490 California environmentalists in trade with California League of Conservation Voters)
- 77. Tuesday, June 28: Email 15 Tell Sen. <% $who %>: Protect California's water from secret fracking chemicals (119057 California environmentalists)
- 78. If you want to grow, you have to send lots of emails. Period. Explain this to your development director.
- 80. CREDO unsub rates First month on the list • 23% will take another action • 71% will stay on the list another month • 6% will unsubscribe Subsequent months: • Unsubscribe is 1% in next month on list • Unsubscribe is 2% over the remaining tenure
- 82. Subject Emails Open Click Clicks Unsub Unsub Rec. Rate Rate Per Rate per Open Open Tell Congress: Don't 191251 19.64% 17.24% 87.81% 0.08% 0.42% extend the Bush tax cuts for the wealthy Tell Congress: Don't 127833 15.41% 9.56% 62.06% 0.11% 0.72% extend the Bush tax cuts for the wealthy Tell Congress: Don't 149960 4.92% 1.39% 28.19% 0.16% 3.26% extend the Bush tax cuts for the wealthy
- 83. Metrics FTW!
- 84. Numbers can help you understand: • What can we do with our current resources • Project what we must accomplish to win the change you want • Help you plan a path from what we can do to what we need to do to win.
- 86. # house parties # attendees # calls # contacts # votes 1 8 1600 224 6 # house parties # attendees # calls # contacts # votes 10 80 16000 2240 60 # house parties # attendees # calls # contacts # votes 50 400 80000 11200 300 # house parties # attendees # calls # contacts # votes 54 432 86400 12096 318 # house parties # attendees # calls # contacts # votes 92 736 147200 20608 542
- 87. CREDO Action is often hiring Becky Bond bbond@credomobile.com Facebook.com/becky.bond @bbond
Editor's Notes
- #2: Story of self. It ’s a real problem for me to be here. But I wanted to be here. New story of self.
- #5: How many of you are math geeks? How many of you voluntarily took science in high college and college? Anyone major in a hard science?
- #7: Is there a language of belonging adequate to Los Angeles?”
- #8: The number of votes that put George W. Bush over the top in the florida election in 2000.
- #9: The number of votes that put Al Franken in the Senate in 2010 – and gave the Senate a supposed filibuster proof majority.
- #10: It ’s good to grow your list. Why we decided to grow our list in may 2009.
- #11: How many robocalls would have been needed to win in florida?
- #12: How many robocalls to help al gore beat george bush?
- #13: How many robocalls to elect norm coleman instead of al franken? Which is like one in 10 registered voters In MN.
- #14: How many robocalls would have been needed to win in florida?
- #15: How many volunteer contacts by phone would it have taken to help al gore beat george bush in Katherine harris ’ vote count?
- #16: How many volunteer contacts by phone would it take for norm coleman to knock out franken ’s vote margin?
- #17: Average number of volunteers contacts per person in a house party. How many house parties of 8 attendees do we need to win the 2000 election?
- #18: How many calling parties do you need to win the 2000 presidential election?
- #31: It ’s good to grow your list. Why we decided to grow our list in may 2009.
- #33: I ’ve been asked to talk about the numbers. I am one of the least analytica people at working assets. I didn’t know how to use a spreadsheet when I started working there. I am a convert.
- #39: Shows the how many clicks you get from what people.
- #40: Chaser – help us get to 85,000 signatures
- #53: Wring everything you can out of your list.
- #54: Wring everything you can out of your list.
- #55: Wring everything you can out of your list.
- #56: Wring everything you can out of your list.
- #57: Wring everything you can out of your list.
- #58: Wring everything you can out of your list.
- #59: Wring everything you can out of your list.
- #60: Wring everything you can out of your list.
- #61: Wring everything you can out of your list.
- #62: Wring everything you can out of your list.
- #63: Wring everything you can out of your list.
- #64: Wring everything you can out of your list.
- #65: Wring everything you can out of your list.
- #66: Wring everything you can out of your list.
- #67: Wring everything you can out of your list.
- #68: Wring everything you can out of your list.
- #69: Wring everything you can out of your list.
- #70: Wring everything you can out of your list.
- #71: Wring everything you can out of your list.
- #72: Wring everything you can out of your list.
- #73: Wring everything you can out of your list.
- #74: Wring everything you can out of your list.
- #75: Wring everything you can out of your list.
- #76: Wring everything you can out of your list.
- #77: Wring everything you can out of your list.
- #78: Wring everything you can out of your list.
- #86: It ’s good to grow your list. Why we decided to grow our list in may 2009.