The document discusses various metrics that can be used to measure product quality and testing effectiveness. It describes 12 categories of metrics including customer satisfaction, defect quantities, responsiveness, product volatility, defect ratios, defect removal efficiency, complexity, test coverage, costs of defects, costs of quality activities, re-work, and reliability. It also provides examples of specific metrics that can be measured within each category such as number of defects found, test coverage percentage, costs of testing, and reliability metrics like mean time between failures.