Solar Powered Laptop
- 1. Laptop Power Solutions. Anytime, Anywhere. Heather Butler, Michaela Fountain, Aubrie Chappell, Robert Patton, Andrew Carte, Chris Gale, Tomislav Sarac 5/4/10
- 3. Product: Solar-powered laptop Problem & Solution Opportunity and Target Market Technology Competition Marketing and Sales Financial Projections and Financing Sought Current Status
- 4. What’s the problem? Wasting energy. Low battery capacity. Why aren’t customer’s satisfied with current solutions? Short battery life with standard battery pack. Will the problem get worse? Will get worse: running low on resources, laptops aren’t sustainable. What do customers think? Positive response from potential customers.
- 5. Solar-powered laptop Eco-friendly, without outlet or charger, no bulky attachments. Efficiency It will increase productivity. Make customers’ lives more rich Be eco-friendly and lead a greener lifestyle. Barriers of entry Technology, knowledge.
- 6. Target market College students 18-25. Business professionals 25-45. Outdoor contractors and geologists. Green organizations. Trends Green movement.
- 7. Fast processor. High quality display. Durable. Light-weight. Photo-voltaic solar panels. Memory.
- 8. Direct competitor Micro-Star International. Indirect Competitor Computer companies. Name Dell HP Sony GreenSolar Technology Geographic Location Even Even Even Even Product Even Even Even Advantage Price Even Even Even Advantage Employee Even Even Even Disadvantage
- 9. Pricing strategy Value-based pricing. Marketing strategy Advertise in schools (Daily Aztec) Sponsor campus events (GreenFest) Have a sales team to market to business professionals. Online website for consumers. Technology magazines, environmental magazines. Buying intentions survey
- 11. Cash flow for first 3 years Cash flow 2010: $ -170,485 Cash flow 2011: $ - 74,287 Cash flow 2012: $ 100,739 Net income for first 3 years Net income 2010: $ - 825,912 Net income 2011: $ - 108,356 Net income 2012: $ 2,549,760
- 13. Equipment: $2,000,000 Building: $200,000 Land: $200,000
- 14. Our product is… Eco-friendly. High quality. Competitive prices Ranging from $950 to $1,100. Our management team has a… Diverse range of knowledge. Exit strategy Sell technology machinery to another computer company.
Editor's Notes
- #4: Aubrie
- #5: Aubrie what’s the pain? Why aren’t customers satisfied with current solutions? Will the problem get better or worse over time? Validate the problem via research: what do your potential customers think? And what do the experts say? How big is the problem?
- #6: Aubrie Present your business as the solution to the problem: describe how your solution is distinctly different from others that are addressing the same problem. Describe the degree to which your solution makes your customers lives richer or more efficient or effective. Talk about how you’ll erect barriers to entry to prevent others from quickly copying your solution.
- #7: Articulate your specific target market: talk about business and environmental trends that are providing your target market momentum. Show, graphically if possible, the size of your target market, your projected sales (3 years minimum), and your projected market share: explain how you arrived at your sales figures, be prepared to defend your numbers.
- #8: Talk about your technology, or unique aspects of your product or service, if appropriate: don’t talk in an overly technical manner, make your descriptions easy to understand. Show pictures or descriptions of your product or your product prototype: if applicable, bring a prototype to the presentation. Talk about any intellectual property issues that are involved.
- #9: Discuss your direct, indirect, and future competitors. Show your competitive analysis grid. Use the competitive analysis grid as a way to discuss the advantages you will have over your competitors: talk about why you think your points of competitive advantage are sustainable, if your exit strategy is to be bought by one of your larger competitors, this is a good place to introduce the possibility.
- #10: Describe your overall marketing strategy. Describe your pricing strategy. Talk about your sales process. Explain what motivates people (companies) in your industry to buy. Explain how you’ll make your customers aware of your product or service. Explain how you’ll reach your customers: describe whether you’ll field your own sales force or will work through intermediaries.
- #13: Highlight the milestones achieved to data Describe how much money the founders, the management team, and any early investors have put into the firm: describe how the money has been sent. Describe the current ownership structure of the firm. Describe the firm’s form of business ownership (i.e., LLC, Subchapter S Corporation, C Corporation).