Mgt 3375 syllabus
- 1. TEXAS TECH UNIVERSITY Rawls College of Business Administration MGT 3375 – ENT I: New Value Creation Tentative Syllabus Spring 2011 Instructor: Angela Randolph RCOBA E351 Phone : 806 – 834-4777 E-mail: angela.peace@ttu.edu Office Hours: Wednesdays 1:00 – 3:00 pm and by appointment Class Time and Location: Mondays, Wednesdays, and Fridays, 11:00-11:50 AM RCOBA 101 Required Text & Readings: Entrepreneurship: Successfully Launching New Ventures, 4th Ed. By Barringer, B.R. & Ireland, R.D. Other required readings You will also need a clicker to participation in class activities. Course Overview The purpose of this course is to provide an introduction to the entrepreneurship. The emphasis of this course is on the idea generation, opportunity identification, and evaluation phase of the venture creation process. This course is designed to integrate knowledge learned from several disciplines, including but not limited to management, marketing, and finance, and apply this knowledge to the new venture creation process. We will also explore how entrepreneurship relates to your career goals. This course may be enriched by guest speakers who will bring the material to life by sharing their experience and expertise. Learning Objectives The objectives of this course are to provide the opportunity to: 1. Explore the entrepreneurial process, with an emphasis on the early stage process before and during start-up. 2. Understand the opportunity identification and evaluation process. 3. Gain knowledge about the process of starting a new venture. 4. Develop the ability to analyze and communicate the potential performance of an opportunity. 5. Learn how to apply entrepreneurial practices in work settings.
- 2. a. Develop and improve written and verbal communication skills. b. Develop and improve the ability to work in teams. c. Develop and improve project management skills. 6. Explore entrepreneurship as a career option. Course Requirements and Evaluation Criteria Class sessions will be a combination of discussions, lectures, case studies, and group exercises. To be successful in this course, you are expected to: 1. Read all assigned readings and be prepared to discuss the reading material on the day it is assigned. 2. Actively participate in class. 3. Prepare an individually written analysis of a case study. Be prepared to discuss the case in class. 4. Prepare a written analysis of a case study with your team. 5. Prepare and present a written company report with your team. 6. Prepare, write, and present an analysis of a business opportunity (either individually or with a team). 7. Prepare for tests that evaluate your understanding of key concepts from the assigned reading and lectures. Evaluation Criteria Class Participation 200 Individual Case Study 100 Team Case Study Analysis 50 Team Company Report 50 Feasibility Study (Individual or Team) 200 4 Multiple Choice Exams (100 points each) 400 1000 pts Grades will be evaluated using the following formula: 90% and above = A 80% and above = B 70% and above = C 60% and above = D Below 60% = F
- 3. Description of Assignments 1. Class participation I envision a fun class where we learn through discussion and activities. As such, it is necessary for you to read the assigned reading and cases before class. Class participation credit will be given for participating in class discussion, writing one-page memos as assigned for case studies, and participating in class polls. I will also call on individuals to answer questions or kick off the discussion as being able to answer on the spot is an important skill to develop. 2. Individual Case Study The purpose of this study is to understand the opportunity evaluation process and gain an appreciation for the variation in ideas. This exercise will require your active participation in evaluating three new ideas of your choice on Quirky’s website- www.quirky.com. Write a brief (2-3 pages) on your experience. Describe the three products, comment on why you liked or disliked the product, whether you think the product is feasible and/or desirable, and the comments of others on the same products. Be prepared to present your findings in class. 3. Team Case Analysis The purpose of this assignment is to understand the venture creation process. In this case analysis, the team will evaluate the business opportunity for feasibility and marketability. This paper should include a market and industry analysis, financial analysis, and an analysis of the entrepreneur’s resources. 4. Team Company Report Exploring how a company handles entrepreneurial challenges will provide you with information on how others evaluate business opportunities. The emphasis on this 2-3 page report should be on how the founders used the steps and techniques outlined in this course to identify an opportunity and develop the opportunity into firm. The focus of the paper will be on how the founders overcame obstacles in the entrepreneurial process. Please include your references in APA format. The company needs to be picked by February 6th. The organization must meet the following criteria: The organization you select can be a business or non-profit organization. It must be younger than 10 years old It must be currently operating (not sold or closed) It must be privately held It cannot be one that your family owns It cannot be founded by an existing corporation or be a franchise No two teams can have the same company.
- 4. 5. Feasibility Project The feasibility project is a way to practice the techniques we learn in this class. Feasibility plans can be used by entrepreneurs as they evaluate opportunities, but they are also used in corporations to evaluate new major projects or products or services, the purchase of new equipment or real estate, and to evaluate expansion decisions. This team project will require project management skills as this project will take the entire semester to complete. The first presentation and one-page memo describing the concept will be Feb 27-29. The final presentation and paper will be due at the end of April. Date to be announced. COURSE POLICIES PROFESSIONALISM: The purpose of this class is to help prepare you for a successful career. As such, assignments that are not typed will not be accepted. All assignments should be written in a professional manner. Points will be deducted for informal language, grammatical and spelling errors, and not including your name. You can gain additional points for creative work that exceeds minimum requirements. LATE WORK: Late work is unprofessional. Unexcused late assignments will be marked down one letter grade per day. Notify me in advance if you expect to turn in an assignment late. I am more sympathetic to an explanation offered ahead of time. ACADEMIC INTEGRITY: (from the Texas Tech Student Handbook, 2005-2006, Code of Student Conduct, Part IX, Section B, item number 3) “Academic dishonesty includes, but is not limited to, cheating, plagiarism, collusion, falsifying academic records, misrepresenting facts, and any act designed to give unfair academic advantage to the student (such as, but not limited to, submission of essentially the same written assignment for two courses without the prior permission of the instructor) or the attempt to commit such an act.” Academic honesty is an important standard of every academic institution and is expected of every student in this class. As academic dishonesty is also a crime against the university, violators will be reported and adjudicated as prescribed by the Student Code of Texas Tech University. Should you have any doubt as to whether or not an action of yours constitutes academic dishonesty, consult your professor before engaging in it. Bottom Line – don’t cheat! CIVILITY IN THE CLASSROOM: Students are expected to assist in maintaining a classroom environment that is conducive to learning. In order to assure that all students have an opportunity to gain from time spent in class, unless otherwise approved by the instructor, students are prohibited from using cellular phones or beepers, making offensive remarks, reading
- 5. newspapers, sleeping, or engaging in any other form of distraction. In particular, I consider late arrival to class, early departure from class, ringing cell phones or beepers, and talking with your neighbor out of turn as classroom incivilities. Please be respectful of others who are trying to get the most from their college experience. ADA STATEMENT: The University is committed to the principle that in no aspect of its programs, shall there be differences in the treatment of persons because of race, creed, national origin, age, sex, or disability, and that equal opportunity and access to facilities shall be available to all. If you require special accommodations in order to participate, please contact me at b.randolph-seng@ttu.edu or come by my office during the first two weeks of the semester. Students should present appropriate verification from the AccessTECH office (335 West Hall, 806-742-2405). No requirement exists that accommodations be made prior to completion of this approved university process. CHANGES TO SYLLABUS: This syllabus is subject to change. Announcements in class take precedence over any other communication. “You must have mentioned that on the day I was absent,” will not be acceptable as an excuse for missed assignments, not knowing about changes in assignments, etc. I may also update Blackboard with any changes so you should check this periodically. FINALLY: This syllabus is a contract between you and me. If you disagree with the policies set forth in this syllabus, you have the right to withdraw within the timeframe indicated in the University calendar. By staying enrolled in this class, you agree to adhere to all policies stated in this syllabus. Tentative Course Schedule Reading # Date Scheduled Course Topic Assignments 1 Jan 20 (F) Introduction/Overview 2 Jan 23 (M) What is entrepreneurship Chapter 1 International entrepreneurship & Social 3 Jan 25 (W) Assigned reading Entrepreneurship 4 Jan 27 (F) Opportunity identification Chapter 2 5 Jan 30 (M) Entrepreneurship and creativity Assigned reading 6 Feb 1 (W) Brainstorming Assigned reading Chapter 7 Feb 3 (F) Assessing opportunities - Feasibility & Desirability 3/Assigned reading 8 Feb 6 (M) Case Study – Turn in Individual Case Study Page 71 in text 9 Feb 8 (W) Developing an entrepreneurial orientation Chapter 3 10 Feb 10 (F) Feasibility Analysis Chapter 3 11 Feb 13 (M) Feasibility Analysis Chapter 3
- 6. 12 Feb 15 (W) Exam 1 13 Feb 17 (F) Entrepreneurial Goals 14 Feb 20 (M) Desirability Analysis Reading 15 Feb 22 (W) Business Plans Chapter 4 16 Feb 24 (F) Industry and competitor analysis Chapter 5 17 Feb 27 (M) Feasibility presentations 18 Feb 29 (W) Feasibility presentations 19 Mar 2 (F) Developing an effective business model Chap 6 20 Mar 5 (M) Case Study 21 Mar 7 (W) Exam 2 22 Mar 9 (F) Preparing the proper ethical and legal foundation Chapter 7 23 Mar 10 -18 Spring Break 24 Mar 19 (M) Building a new venture team Chapter 9 25 Mar 21 (W) Venture financial analysis Chapter 8 26 Mar 23 (F) Venture financial analysis Handout 27 Mar 26 (M) Venture financial analysis 28 Mar 28 (W) Getting Financing or Funding Chapter 10 29 Mar 30 (F) Getting Financing or Funding Chapter 10 30 Apr 2 (M) Speaker/Case Study 31 Apr 4 (W) Exam 3 32 Apr 6 (F) No class 33 Apr 9 (M) Marketing Chapter 11 34 Apr 11 (W) The importance of intellectual property Chapter 12 Preparing for and evaluating the challenges of 35 Apr 13 (F) Chapter 13 growth 36 Apr 16 (M) Strategies for Firm Growth Chapter 14 37 Apr 18 (W) Franchising Chapter 15 38 Apr 20 (F) Feasibility Plan Presentations 39 Apr 23 (M) Feasibility Plan Presentations 40 Apr 25 (W) Feasibility Plan Presentations 41 Apr 27 (F) Feasibility Plan Presentations 42 Apr 30 (M) Feasibility Plan Presentations 43 May 2 (W) Feasibility Plan Presentations 44 May 4 (F) Case Study 45 May 7 (M) Exam 4