Frankenbooks?Stephen Abram, MLSMichigan Library AssociationTraverse City, MI  Nov. 11, 2010
Is this graphic correct? What’s wrong?
Is the book in your head?
Frankenbooks? Emotion? Morality?
What is the right device?
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Watch your readers? What do you see?
Think harder about book components!
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Whose needs are met by library management systems?
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WelcomeQuestions for Today:What is REALLY happening with eBooks?Where is all this change taking us?Do people still value the book?  What’s next?What is the role for librarians in our info-future?
So, what exactly is changing? In a word:Everything connected to your world!BooksMediaMobilityCollectionsLibraries
Librarians play a vital role in building the critical connections between information , knowledge and learning.Librarian Positioning
Very Big SecretThe Elephant in the Room
Change can happen very fast
The secretWe need to overcome:
Fear of leadership
Anti-partner and anti-collaboration ethic
Distrust of ‘size’
The culture of victimization
Introversion
Unsophisticated communication
Fatalism“Choose . . .To be a victim and feel these changes are fated and blame stormORCreate the future we need and take collective responsibility for the conversation and development.”Find Reasons not Excuses.
GOOG
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As technology advances
Emboldened Librarians hold the key
News Flash  “The Internet and technology have now progressed to their infancy”
News FlashNews FlashTech Shift Happens
People
My son: Zachary
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What We Never Really Knew Before (US/Canada)We often believe a lot that isn’t true.27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.People are ChangingDemographic– Millennial, Boomer, Seniors
Increased educational attainment & engagement
eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
Some public libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)People Have ChangedTwitter & Facebook are dominated by the middle aged – Reframe as social reading
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBooks usage is currently largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge NextGen DifferencesIncrease in IQ - 15-20 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70%  behavior overlap with Boomers (see my book chapter)Have Students Changed?
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Discovery & Ideas
Has the future changed?Has our future changed?
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COWS, etc.
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The Future DiscoveredStem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed BankInterdisciplinaryCross-disciplinaryIntegrated
A 1965 iPhone
Can libraries keep up with change?Can you recall buying a 45?Can you recall dials on TVs?Can you recall dialling?
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Books
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What does all this mean?The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.   . . .
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Mobility
BroadbandYou must clearly understand the latest US FCC  Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global

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