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This document summarizes Stephen Abram's presentation on the value of libraries. Some key points that are changing include books, media, mobility, collections, and libraries. Everything connected to our world is changing rapidly. Libraries are no longer just physical spaces but are also virtual. Patrons have also changed and include a variety of different groups. The future will see more emphasis on virtual library services and resources as technology continues to advance.
Texas statelibraryss
- 1. The Value of the Library Experience: PricelessStephen Abram, MLSTexas State LibraryAustin TX Feb. 24, 2011
- 2. EconomicChange and ChallengesThese slides are available at Stephen’s Lighthouse blog
- 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
- 4. WelcomeQuestions for Today:Is this the end of libraries as we know them?Whither learning, community, support?What is actually changing?Do people still value the book? Where is all this change taking us?What is the role for librarians and all types of libraries in our info-future?
- 6. What Colour is the Sky?
- 7. So, what exactly is changing? In a word:Everything connected to your world!BooksMediaMobilityCollectionsLibraries
- 8. Texas and Potential for Competition
- 9. What has changed? Libraries at the heart of the campus
- 10. Students are focused at the lesson and event (essay, test, exam) level
- 11. Libraries at the heart of the community is no longer just physical
- 12. Libraries as whole school partners
- 13. Physical access and basic reading evolves to intellectual access with new competenciesSkip to the End: Why listen to me?School libraries raise standardized test scores 15-25%!
- 14. School library / Public library partnerships increase scores 5% plus!
- 15. Libraries and information content and technology leadership are critical to Higher Ed
- 16. Communities with libraries as an investment receive very high ROI – average 650%!
- 17. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government servicesGrocery Stores
- 18. Grocery Stores
- 19. Grocery Stores
- 21. Cookbooks, Chefs . . .
- 22. Cookbooks, Chefs . . .
- 23. Meals
- 24. Chefs, counsellors, teachers, magiciansLibrarians play a vital role in building the critical connections between information , knowledge and learning.
- 25. Very Big SecretThe Elephant in the Room
- 26. Change can happen very fast
- 27. Sensemaking
- 28. 6 Things have Changed . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, ProfessorsBooks & Media & CollectionsMobilityLearning & ResearchGovernmentThe History of Unintended Consequences & Unpredictability
- 29. “Strategy is a Choice. . .To be a victim and feel these changes are fated and blamestormORCreate the future we need and take collective responsibility for the conversation and development of the future.”Find Reasons not Excuses.
- 32. Emboldened Librarians hold the key
- 33. The nasty facts about Google & Bing and consumer search:SEOContent FarmsAdvertiser drivenGeotaggingGOOG
- 34. News Flash “The Internet and technology have now progressed to their infancy”
- 38. My son: Zachary
- 39. News FlashNews FlashTech Shift Happens
- 40. Culture
- 41. People
- 43. People are ChangingDemographic– Millennials, Boomers, Seniors
- 45. Increased educational attainment & engagement
- 46. eBooks outsell hard cover books & paperbacks
- 47. Reading is UP, way up.
- 48. Some libraries are crediting most cardholder growth to e-book accessibility
- 50. Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)NextGen DifferencesIncrease in IQ - 15-20 Points
- 51. Brain & Developmental Changes
- 54. Major Decline in Crime Rates – down 65%
- 55. But still a 70% behavior overlap with Boomers (see my book chapter)People Have ChangedTwitter & Facebook are dominated by the middle-aged
- 56. Gaming too. . . Mothers in their 30’s
- 57. Social networks fastest growing populations are seniors and will be more international and less urban and English.
- 58. eBook reader usage is largely middle-aged.
- 59. Mobile data usage is growing beyond youth very quickly, workplace use is huge We often believe a lot that isn’t true.What We Never Really Knew Before (US/Canada)27% of our users are under 18.
- 60. 59% are female.
- 61. 29% are college students.
- 62. 5% are professors and 6% are teachers.
- 63. On any given day, 35% of our users are there for the very first time!
- 64. Only 29% found the databases via the library website.
- 65. 59% found what they were looking for on their first search.
- 66. 72% trusted our content more than Google.
- 67. But, 81% still use Google.2010 Eduventures Research on Investments58% of instructors believe that technology in courses positively impacts student engagement.
- 68. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
- 69. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
- 70. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
- 71. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
- 72. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
- 73. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
- 74. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
- 75. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
- 76. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
- 77. Students are more optimistic about the potential for technology.Have Students Changed?
- 81. Has the future changed?Has our future changed?
- 83. COWS, etc.
- 87. The Future DiscoveredStem Cells
- 88. fMRI and The Brain
- 89. Cloning
- 90. Trucking and GPS
- 91. Wind and other energy
- 92. Nanotechnology
- 93. Robotics
- 95. Music
- 96. Translation
- 97. Streaming Media
- 98. Seed Bank
- 99. A 1965 iPhone
- 100. Can libraries keep up with change?Can you recall buying a 45?Can you recall dials on TVs?Can you recall dialling?
- 101. Formats have died before.
- 102. Books
- 103. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
- 104. How would you enhance the book without the compromises of the 1500’s?
- 109. What does all this mean?The Article level universe
- 110. The Chapter and Paragraph Universe
- 111. Integrated with Visuals – graphics and charts
- 113. Integrated with Sound and Speech
- 114. Integrated with social web
- 115. Integrated with interaction and not just interactivity
- 116. How would you enhance a book?
- 123. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
- 127. Mobility
- 129. BroadbandYou must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
- 130. Net neutrality, kill switches . . .
- 131. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
- 132. Geo-awareness: GIS, GPS, GEO-IP, etc.
- 133. Wireless as a business strategy (Starbucks)
- 134. Mobile dominates the largest generation
- 138. The new bibliography and collection developmentKNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
- 141. Emerging Tech that Drives Users to the LibraryContent Farms, Mills (Demand Media, AOL, etc.)
- 142. Encyclopedia.com
- 143. HighBeam & Questia
- 144. WorldCat
- 145. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
- 146. Geo-IP features and measures
- 147. Watch for more . . .Trans-Literacy: Move beyond reading & PC skills News literacy
- 148. Technology literacy
- 149. Information literacy
- 150. Media literacy
- 151. Adaptive literacy
- 152. Research literacy
- 153. Academic literacy
- 154. Reputation, Etc.
- 155. Reading literacy
- 156. Numeracy
- 157. Critical literacy
- 158. Social literacy
- 159. Computer literacy
- 160. Web literacy
- 161. Content literacy
- 162. Written literacy
- 163. Can we frame the e-book issue so that it can be addressed rationally?
- 164. MindMap: What is a book?ReadingReadingLearningPedagogyResearchExplorationReferenceEngagementEnjoymentEvaluation
- 165. MindMap: What is a book?ReadingLearningPedagogyResearchExplorationReferenceEngagementEnjoymentEvaluation
- 167. Books
- 168. Fiction
- 169. Non-Fiction
- 170. Encyclopedia
- 171. Reference
- 172. Directories
- 173. Dictionaries
- 174. Textbooks
- 175. E-Learning
- 176. Steal This Idea
- 177. What are thegood and badthings aboute-books?
- 178. Library GoalsBe the BeeOr Be the Hive.Care.
- 179. Strategic Thinking for LibrariesChoosing a FutureSetting Phased PrioritiesMaking ChoicesTaking ActionDoing the Next StepAdjusting Tactics with ExperienceSeeking Feedback and AdjustingMeasuring Progress
- 180. Choosing Top Priorities Suppose that in three years:
- 181. Majority of library use will be virtual – yes even rural! And especially academic courses.
- 182. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
- 183. All learning will be blended and continuous
- 184. DVD is circulation is dead and most other physical formats in decline.
- 185. Majority of questions will be virtual
- 186. Use will be 20 / 40 / 40 (in house, virtual, mobile)
- 187. Every user will be socially networked, connected and engagedWhat do we need to know?What are we going to do next?
- 188. StrategicAnalytics
- 189. What do we need to know?How do library databases and virtual services compare with other web experiences?
- 190. Who are our core virtual users? Are there gaps?
- 191. Does learning happen? How about discovery?
- 192. What are user expectations for true satisfaction?
- 193. How does library search compare to consumer search like Google and retail or government?
- 194. How do people find and connect with library virtual services?
- 195. Are end users being successful in their POV?
- 196. Are they happy? Will they come back? Tell a friend?
- 197. StrategicAnalytics
- 198. Don’t Rest on Your Laurels.
- 199. Reintermediation
- 200. Stand Out!
- 201. Trust Yourself to Make Difference and Have an Impact
- 202. You have the tools.
- 203. Stop Making it so Hard!
- 204. Save the User!
- 205. Serve Everyone!
- 217. Unlocking the Library Value Conversation
- 218. What Would You Attempt If You Knew You Would Not Fail?
- 219. What Are Libraries Really For?Community
- 220. Learning
- 221. Discovery
- 222. Progress
- 223. Research (Applied and Theoretical)
- 224. Cultural & Knowledge Custody
- 225. Economic Impact
- 227. 20th Century StrategiesInventory and Collections
- 228. Buildings
- 229. Search
- 231. Patrons
- 232. Outreach
- 233. Circulation
- 234. Privacy21st Century StrategiesContent Access
- 235. Bricks and Clicks and Tricks
- 236. Communities of Knowledge and Practice
- 237. Research Impact
- 238. Partnerships
- 240. Social links and Student LifeBricks, Clicks and Tricks Gambling
- 241. Social Glue and Libraries
- 242. A Third Path
- 243. Observe Your Users
- 244. Context is King,Contact trumps Culture Content is a Foundation
- 245. Community
- 246. Conversations
- 247. Relationships
- 248. The Social Life of InformationCommunity Networks
- 249. Life
- 250. Comfort
- 251. Progress
- 252. The power of libraries
- 254. Stephen Abram, MLS, FSLAVP strategic partnerships and marketsCengage Learning (Gale)Cel: 416-669-4855stephen.abram@cengage.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: sabramSlideShare: StephenAbram1