Michael Ni, Senior VP Marketing & Products Avangate - What's a Product? Services Redefining Where Money is Going to Be Made
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The document discusses the evolving concept of a 'product' in modern markets, emphasizing the importance of services and customer engagement. It highlights how businesses are adapting to consumer buying habits and productizing services to stay relevant. The shift towards a service economy is impacting various industries and reshaping B2B interactions.
Michael Ni, Senior VP Marketing & Products Avangate - What's a Product? Services Redefining Where Money is Going to Be Made
- 1. What’s a “Product”? Services redefining where money is going to be made #howtoweb @mikeni
- 3. 3 Image Source: Bloomberg News
- 5. 5 It’s Not Just About The Shoes Image Source: nike.com
- 7. 7 Products As An Excuse To Sell Services Image Source: nike.com
- 8. 8 It’s Also Not Just About Software … Image Source: StratPad
- 9. 9 … It’s About Getting Funding Image Source: Stock
- 10. 10 Services Are Being … Productized Image Source: Stock
- 11. New Services Economy Touching Almost Every Industry Image Source: Trinity Ventures
- 12. … And It’s Just Getting Started Image Source: IDC
- 13. Source: flightoptions.com … Sell The Way They Want To Buy Image Source: pley.com
- 14. … Sell The Way They Want To Buy
- 16. … Remap How You Engage
- 17. Image Inspired by: Mckinsey … Remap How You Engage
- 18. … Remap How You Engage B2B Buying Like Consumers … Opening Up The B2B Market Image Source: pronq.com
- 19. 23Execute On Your Product Success Path Image inspired by forentrepreneurs
- 20. Execute On Your Product Success Path
- 21. Gain Leverage
- 24. 28 Products as an Excuse to Sell New Services Productize Services Engage on the Customer’s Terms Execute on the Product Success Paths Gain Leverage … Keep Focus
- 25. Thank You! Michael Ni, CMO/SVP of Marketing & Products, Avangate michael.ni@avangate.com @MikeNi