Micro analysis2
- 1. Micro-Analysis “Second a day” Marija Gulijeva
- 2. Mise-on-scene At the start of short campaign film we can see costumes like birthday dresses or suits. That gives us effect that girl in the screen have normal and full life . They also used props at the start like birthday cake with a lot of colourful candles to show that its girls birthday. In the next scene we can see the same girl with school uniform and props like ice cream. In the background we can see her mother making food in the kitchen this reinforces about normal girls life and shows families routine. However in the next couple of seconds we can still see same girl playing with lipstick and hat. The girl looks happy and interested in staff that she's doing that represents that this girl is ordinary British girl just making the most of her childhood. After that we can see girl playing in the park with her dad, that shows us how close is the family and big parents love. In a couple of moments we can see lightening changing to light key in low key lighting, that represents that something is about to happen and that mode is about to change. The next cut begins at girls house. We can see props like TV and toys, however girls mother looks worried watching TV and girl ignores everything around her and keeps playing with her toys The action comes to the place were we can see suitcases, bags, car and girl with uniform that shows us that family is leaving also girl looks confused. In the next couple of seconds we can see dark location. That shows us that electricity is cut-off so they use a lot of candles. The costumes are just casual home clothes. The next cut shows same girl with school uniform and her mother giving medicines. That shows us that girl is ill. In the next scene location changes from the house to the car, girl is holding teddy bear and have cookie in her hands. The girls hair is messy and she's dirty and have bruises everywhere around her face. In the next scene we can see girl with mask to protect her from the smoke and her mother in the background helping her. The costumes are hats and coats that shows us that it’s cold outside. The next cut is in the hospital, we can see props like doctors equipment's, glasses and gloves. The girl wears hospital band this shows us that girl is most likely ill. The Last scene starts the same as a first scene but this time girl is in the hospital and she's not happy like her last birthday. The girls mother holds plate with little cake and one candle in it. This shows us that year passed from the first scene.
- 3. Camerawork • The short campaigning film use a lot of camera work in different scenes. However the camera use a lot of eye line match angle. The reason they use this angle is that audience would connect with the girl and watch girls emotions. The film also use close ups which are really effective to show emotions and let the audience feel the same as a little girl. In this case the film use close up to show how girl feels about events happening around her that lets the audience feel the same devastation like her. The film also use shallow focus which is when camera focus on one thing and background is blurry. In this case they use shallow focus is to show how girl sees world around her so we can see that girl is playing with toys and in background is TV witch showing news. The title in the news says “hundreds dead” but girl don’t give attention so that shows how girl fells about events around her.
- 4. Sound • In the short campaign film they used sound effects like diegetic, post- synchronised radio and TV sound in scenes. They used radio ant TV diegetic sounds in a background to inform audience about events that happening in the short film. They also used dialogs in a background which was arguments. That let audience feel that family have some problems and something bad is coming. The non-diegetic sounds of helicopters, planes, shooting and bombing was also used to connote war.
- 5. Editing • The short film used editing techniques like fades. The fade was used after a last scene so it informed audience that film just ended. However after the fade slogan came on the screen with hashtag and logo. The slogans lets audience remember the company same as logos. The most used editing in short film is cutting. The cutting rate is fast it's every second. The every second of a cut represents a day of girls life. They also used jump cuts to show the difference between the scenes from happy family to fear and devastation, the similar shots was also used. However editing also use SFX which is special effects, they are used in scene with bomb . The special effect in this short campaign makes film more realistic. Slogan, hashtag, logo Fade Similar cuts