Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æra
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The document discusses Microsoft's transformation from traditional licensing to a service-oriented model that empowers customers. It emphasizes the importance of adapting business models, fostering a growth mindset, and utilizing feedback for improvement. The shift aims to enhance customer engagement, operational efficiency, and overall productivity.
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Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æra
- 3. Sources: IMF, Gartner, IDC, CSI Market, Microsoft analysis WWITSpend($T) 8% CAGR (’80–’15) Today 5% of WW GDP
- 4. transformation COGS SURPLUS IT Global GDP NON-IT OPEX (PEOPLE) ~5% ~15% ~20% % of GDP EfficiencyDecision makingProductivity ~60%
- 6. Engage your customers Empower your employees Optimize your operations Transform your products Customer experiences Operating models Talent, skills, productivity Business models
- 9. From licensing… Selling a license to a product – and wait for our customers to renew next year …to consumption Selling a scalable service empowering our customers to achieve more Making ourselves relevant (again)
- 10. Why sell a power drill, In other words… when in fact the customer needs a hole in their wall?
- 11. I know Success means reaching my goals I am scared to fail, so I do not take risks I am focused – I do not have time for reflection or feedback I am learning We work together to achieve more We practice and we keep getting better – especially when failing We reflect – and we use feedback to improve Transforming our culture Fixed mindset Growth mindset
- 12. From burning platform To burning desire
- 13. From measureable To impactful
- 14. From the hierarchic manager To an empowering facilitator
- 15. Thank you