This document provides an overview of Microsoft Dynamics CRM and why companies should use it. It discusses how CRM systems can increase sales and marketing efficiency by driving optimization of business intelligence, social insights, and campaign management. It highlights key features of Dynamics CRM like being able to use it on any device or browser, its flexibility, mobility, out of the box features, and how it covers sales, marketing, service, and social CRM functionality in one platform. Demonstrations are provided of its salesforce automation, marketing automation, service management, and social CRM capabilities.