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CRM
Company
Research
Presented by;
Alexis Watkins
Vitoria Clarkson
Zacharina Dainkeh
What is CRM
and what is it
used for?
(Customers relationship management)
What is Microsoft
Dynamics?
• Released July 6, 2016
• Their mission to give you a deep
understanding of your business
to help digitally transform and
achieve success in your own
terms.
• Dynamics 365 revolutionizes CRM
and ERP by applying intelligence to
all forms of data
• Designed to help you better
understand your business and act
strategically to be successful
Company Background
• Diversity and inclusion
deemed to be priority for their
employees and leaders at
Microsoft
• Play a huge part in their
performance and
development approach.
Company Background
Satya Nadella
Chief Executive Officer of
Microsoft
• Nadella held leadership
roles in both enterprise
and consumer
businesses across the
company.
Over
140,000
Employees
Competition Slide
Leaders
Niche
Players
Challengers
Visionaries
Gartner has positioned Microsoft in the
Leaders Quadrant in the 2019 Magic
Quadrant for the CRM Customer
Engagement Center
Who are their customers?
“With Microsoft solutions, we have insight,
accountability, transparency, and the ability to
democratize data throughout the organization—we’re
empowering everyone to make better decisions.”
- Edson Crevecoeur: Vice President of Strategy and Data
Analytics
• UNICEF uncovered the
insights they needed to
better engage and retain
the donors who fund
their critical mission.
• Miami HEAT reduced
operational costs by nearly $1
million and better engaged fans
to increase season ticket sales
by 30 percent.
What can they do for your business?
Empower sellers to
build relationships
• Focus on relationships
with unified sales
solutions and data
across LinkedIn Sales
Navigator and
Dynamics 365 Sales
Innovate with sales
solutions built to
evolve
• Drive innovation with
adaptable and scalable
sales solutions that are
easy to tailor, extend,
and connect to other
applications and
services you already
use.
Dynamics 365 Sales
Microsoft Dynamics Products
Microsoft Dynamics AX
• Strongly suggested for multi-
site and/ or country operation
• Known for having strong
functional support for
manufacturers and distributors.
• Services offered monthly
Microsoft Dynamics NAV
• Strong functional support for
manufacturing and distributing,
though it’s highly configurable
• Has many vertical partners that
offer market solutions
• Offers customers a tightly
integration from infrastructure
to application
Microsoft Dynamics GP
• Is an accounting and ERP
software package
• offers strong financial
management and human
resources capabilities
• Offers specialized functionality
for manufacturing, distribution,
government, retail, and other
industries
Microsoft Dynamics SL
• The application runs on the
Microsoft SQL Server database
platform
• Good for project-based
businesses such as
construction
• Well suited for businesses with
fewer than 500 employers
MDP Benefits and features
S.W.O.T
• Customers can source and consume Dynamics 365 for
Customer Service
• Provides extensive support for the integration of
multiple line-of-business applications
• Growth of over 50% in revenue for the Dynamics 365
for Customer Service offering over the past year
• 75 million customers
• Lacking innovation
• Microsoft’s fewer acquisitions like WebTV, Link,
Exchange, Massive, and Danger resulted in failures and
divestitures
• Unprofitable investments are the biggest weaknesses
of Microsoft
Strength Weaknesses
Internal
S.W.O.T
Opportunities
• Its cloud-based services have gained
immense growth and success in recent years
• Microsoft can focus on entering into new
strategic alliances and partnerships
• Growth of over 50% in revenue for the
Dynamics 365 for Customer Service
offering over the past year
• 17 million Partnerships
• Oracle lost .5% share between now and 2017
Threats
• With 19.5% market share, Salesforce
has over 2X the CRM sales SAP has
and over 3X of Oracle.
External
Questions ?
Thank You For Listening!

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Microsoft Dynamics CRM presentation

  • 2. What is CRM and what is it used for? (Customers relationship management)
  • 3. What is Microsoft Dynamics? • Released July 6, 2016 • Their mission to give you a deep understanding of your business to help digitally transform and achieve success in your own terms. • Dynamics 365 revolutionizes CRM and ERP by applying intelligence to all forms of data • Designed to help you better understand your business and act strategically to be successful
  • 4. Company Background • Diversity and inclusion deemed to be priority for their employees and leaders at Microsoft • Play a huge part in their performance and development approach.
  • 5. Company Background Satya Nadella Chief Executive Officer of Microsoft • Nadella held leadership roles in both enterprise and consumer businesses across the company. Over 140,000 Employees
  • 6. Competition Slide Leaders Niche Players Challengers Visionaries Gartner has positioned Microsoft in the Leaders Quadrant in the 2019 Magic Quadrant for the CRM Customer Engagement Center
  • 7. Who are their customers? “With Microsoft solutions, we have insight, accountability, transparency, and the ability to democratize data throughout the organization—we’re empowering everyone to make better decisions.” - Edson Crevecoeur: Vice President of Strategy and Data Analytics • UNICEF uncovered the insights they needed to better engage and retain the donors who fund their critical mission. • Miami HEAT reduced operational costs by nearly $1 million and better engaged fans to increase season ticket sales by 30 percent.
  • 8. What can they do for your business? Empower sellers to build relationships • Focus on relationships with unified sales solutions and data across LinkedIn Sales Navigator and Dynamics 365 Sales Innovate with sales solutions built to evolve • Drive innovation with adaptable and scalable sales solutions that are easy to tailor, extend, and connect to other applications and services you already use. Dynamics 365 Sales
  • 9. Microsoft Dynamics Products Microsoft Dynamics AX • Strongly suggested for multi- site and/ or country operation • Known for having strong functional support for manufacturers and distributors. • Services offered monthly Microsoft Dynamics NAV • Strong functional support for manufacturing and distributing, though it’s highly configurable • Has many vertical partners that offer market solutions • Offers customers a tightly integration from infrastructure to application Microsoft Dynamics GP • Is an accounting and ERP software package • offers strong financial management and human resources capabilities • Offers specialized functionality for manufacturing, distribution, government, retail, and other industries Microsoft Dynamics SL • The application runs on the Microsoft SQL Server database platform • Good for project-based businesses such as construction • Well suited for businesses with fewer than 500 employers MDP Benefits and features
  • 10. S.W.O.T • Customers can source and consume Dynamics 365 for Customer Service • Provides extensive support for the integration of multiple line-of-business applications • Growth of over 50% in revenue for the Dynamics 365 for Customer Service offering over the past year • 75 million customers • Lacking innovation • Microsoft’s fewer acquisitions like WebTV, Link, Exchange, Massive, and Danger resulted in failures and divestitures • Unprofitable investments are the biggest weaknesses of Microsoft Strength Weaknesses Internal
  • 11. S.W.O.T Opportunities • Its cloud-based services have gained immense growth and success in recent years • Microsoft can focus on entering into new strategic alliances and partnerships • Growth of over 50% in revenue for the Dynamics 365 for Customer Service offering over the past year • 17 million Partnerships • Oracle lost .5% share between now and 2017 Threats • With 19.5% market share, Salesforce has over 2X the CRM sales SAP has and over 3X of Oracle. External
  • 12. Questions ? Thank You For Listening!