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SQL Server 2008 R2 and BizTalk ServerEnabling Informed Actions and Creating a Foundation for Agile Systems Master Data Management & Event Driven ProcessingNameTitleMicrosoft Corporation
Presentation Outline (hidden slide)Technical Level: 100
Intended Audience: ITDMs,DBAs, Database Developers, Database Architects, BI specialists
Objectives (what do you want the audience to take away):
Quick overview of Master Data Services (MDS) and Complex Event Processing (CEP) features in SQL Server 2008 R2
Discussion of how BizTalk Server integrates with SQL Server 2008 R2 to provide robust MDS and CEP solutions
Presentation Outline:
Master Data Overview
Master Data Services solution: Master Data Services and BizTalk
Complex Event Processing (CEP) Overview
CEP solution: StreamInsight and BizTalkBusiness Demands Actionable DataDerived meanings from information Complex and disparate data transformed, cleansed and deliveredReal time delivery of relevant information when and where it is neededRelated information reconciled into single unified view
Data Quality is Key RequirementAre they the same person?
Are they related to other customers?
Which address is correct?What is Master Data?Master Data IS
The key facts describing your core business entities: customers, partners, employee, products, etc.
The high value information an organization uses repeatedly across many business processes and applicationsThe Master Data ProblemIsn’t just a data problem … it’s a process and functionproblemSales forecasts and reportsSymptomData is out-of-sync, incomplete, and inaccurate in your applicationsRoot CauseApplication functionality and business processes are not designed to manage data for use beyond its own sphere, affecting data integrity, quality and governanceSales force automationOperationsCustomer serviceFinancial reportingCompliance reportsSupply chain integrationTrading partner portalNew product idea portalINVENTORYCRMOPERATIONSERPFINANCEPartners &CustomersOtherNew product portfolio analysisSQL ServerWindowsOracle DBUnixDB2Z/OSSQL ServerWindowsOracleSolarisNew Regulatory compliance portalEXISTINGAPPLICATIONSINFRASTRUCTURE
What is Master Data Management?MDM isAn application for creating and maintaining an authoritative view of master data including policies and procedures for access, update, modification, viewing between systems across the enterpriseMDM Usage StyleOperational Use of MDM
Use and Maintenance of Master Data occurs within Operational process/applications
Master Data is consumed by other systems via real-time accessible SOA Services
Analytical Use of MDM:
Integration with existing data warehouse & analytics environment to provide master data
Inject insight from analytic systems into operational business processes Moving towards a SolutionData and Functionality unique to each applicationData and functionality common to applications: Customer, Account, ProductFuse Master Data with applications and processes to drive broad data consistency and usage (actionable Data)SAPCleanseIntegration Need ERP/LOB Application Adapters
 Reliable Messaging & Notification
 Process Orchestration
 Data Mapping & Transformations
 Business Activity MonitoringPeopleSoftTrusted Master DataJDEMainframesGovernCustomWithout integration of Master Data with OLTP applications, Master Data Hub = YET ANOTHER SILOOracle
Point-to-Point Integration Fails to Deliver Business AgilityCustom AppsAS/400Point-to-PointComplex Interface
Redundant Logic
Doesn’t Scale

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Microsoft SQL Server 2008 R2 and BizTalk Server Presentation

  • 1. SQL Server 2008 R2 and BizTalk ServerEnabling Informed Actions and Creating a Foundation for Agile Systems Master Data Management & Event Driven ProcessingNameTitleMicrosoft Corporation
  • 2. Presentation Outline (hidden slide)Technical Level: 100
  • 3. Intended Audience: ITDMs,DBAs, Database Developers, Database Architects, BI specialists
  • 4. Objectives (what do you want the audience to take away):
  • 5. Quick overview of Master Data Services (MDS) and Complex Event Processing (CEP) features in SQL Server 2008 R2
  • 6. Discussion of how BizTalk Server integrates with SQL Server 2008 R2 to provide robust MDS and CEP solutions
  • 9. Master Data Services solution: Master Data Services and BizTalk
  • 10. Complex Event Processing (CEP) Overview
  • 11. CEP solution: StreamInsight and BizTalkBusiness Demands Actionable DataDerived meanings from information Complex and disparate data transformed, cleansed and deliveredReal time delivery of relevant information when and where it is neededRelated information reconciled into single unified view
  • 12. Data Quality is Key RequirementAre they the same person?
  • 13. Are they related to other customers?
  • 14. Which address is correct?What is Master Data?Master Data IS
  • 15. The key facts describing your core business entities: customers, partners, employee, products, etc.
  • 16. The high value information an organization uses repeatedly across many business processes and applicationsThe Master Data ProblemIsn’t just a data problem … it’s a process and functionproblemSales forecasts and reportsSymptomData is out-of-sync, incomplete, and inaccurate in your applicationsRoot CauseApplication functionality and business processes are not designed to manage data for use beyond its own sphere, affecting data integrity, quality and governanceSales force automationOperationsCustomer serviceFinancial reportingCompliance reportsSupply chain integrationTrading partner portalNew product idea portalINVENTORYCRMOPERATIONSERPFINANCEPartners &CustomersOtherNew product portfolio analysisSQL ServerWindowsOracle DBUnixDB2Z/OSSQL ServerWindowsOracleSolarisNew Regulatory compliance portalEXISTINGAPPLICATIONSINFRASTRUCTURE
  • 17. What is Master Data Management?MDM isAn application for creating and maintaining an authoritative view of master data including policies and procedures for access, update, modification, viewing between systems across the enterpriseMDM Usage StyleOperational Use of MDM
  • 18. Use and Maintenance of Master Data occurs within Operational process/applications
  • 19. Master Data is consumed by other systems via real-time accessible SOA Services
  • 21. Integration with existing data warehouse & analytics environment to provide master data
  • 22. Inject insight from analytic systems into operational business processes Moving towards a SolutionData and Functionality unique to each applicationData and functionality common to applications: Customer, Account, ProductFuse Master Data with applications and processes to drive broad data consistency and usage (actionable Data)SAPCleanseIntegration Need ERP/LOB Application Adapters
  • 23. Reliable Messaging & Notification
  • 25. Data Mapping & Transformations
  • 26. Business Activity MonitoringPeopleSoftTrusted Master DataJDEMainframesGovernCustomWithout integration of Master Data with OLTP applications, Master Data Hub = YET ANOTHER SILOOracle
  • 27. Point-to-Point Integration Fails to Deliver Business AgilityCustom AppsAS/400Point-to-PointComplex Interface
  • 30. Lacks VisibilityBusiness ImpactDelays Response to changing business needsSAPOracleEBSJD EdwardsDynamics CRM/AXCICSMaster Data Hub
  • 31. Agile MDMApplication IntegrationSAPBizTalkServerNew Master Data SynchronizationPeopleSoftMaster Data HubJDEMainframesMaster Data PublicationCustomOracleBusiness Activity MonitoringData Synchronization
  • 32. Adding Near real-time ReportingNew Master Data SynchronizationApplication IntegrationMaster Data HubSAPBizTalkServerPeopleSoftMaster ReferenceMaster Data PublicationJDEMainframesOperation Data Store (ODS)CustomOracleNear Real-time Transaction Trickle FeedBusiness Activity MonitoringNear Real-time ReportingData Synchronization
  • 33. Enterprise MDMData MartsMaster Data HubSAPBizTalk ESBEnterprise Data Warehouse(EDW)Data MartsPeopleSoftJDEData MartsSSIS (ETL)MainframesOperation Data Store (ODS)Data MartsCustomOracleData MartsBusiness Activity MonitoringOperational ReportingStrategic AnalysisMicrosoft Business Intelligence
  • 34. MDS + BizTalk enabler of actionable dataSQL Server MDS provides Data Cleansing + Governance BizTalk Server provides Application Integration & Process AutomationReduces data maintenance costs by preventing multiple processing in different systems.Accelerates process execution by providing sophisticated data synchronization mechanisms to connected applications Ensures data consistency and accuracy thus reduces error-processing costs due to inconsistent master data.Improves corporate decision making in strategic sales and purchasing by providing up-to-date information to all people.
  • 35. SQL Server MDS CapabilitiesBizTalk Server CapabilitiesAny Master Data DomainHierarchy & Attribute ManagementVersioning & LoggingData Governance PortalData Quality Rules, Notification, ValidationData Level SecurityEnterprise Application IntegrationApplication & B2B AdaptersData Mapping & TransformationsDurable Messaging & Enterprise Service BusProcess Orchestration EngineBusiness Activity MonitoringBusiness Rules EngineEnterprise Single Sign-OnReal WorldMaster Data Management
  • 36. Business Demands Actionable DataDerived meanings from information Complex and disparate data transformed, cleansed and deliveredReal time delivery of relevant information when and where it is neededRelated information reconciled into single unified view
  • 37. A Different Way of Processing DataEvent Data ProcessingTraditional Data ProcessingHow many invalid credit card authorization were accepted yesterday?When 3 authorizations for the same credit card occur in any 60 second period, deny the request and require manual approvalWorks in real time
  • 38. Analyze by pattern within time framesTime
  • 39. Common DefinitionsEventAn event is a notable thing that happens inside or outside your business. An event (business or system) may signify a problem or impending problem, an opportunity, a threshold, or a deviationComplex Event ProcessingCEP deals with evaluating a confluence of events and then take action
  • 40. The events (notable or ordinary) may cross event types and occur over a long period of time
  • 41. The event correlation may be casual, temporal, or spatial
  • 42. CEP is commonly used to detect and respond to business anomalies, threats, and opportunitiesKeycard SwipedTemperature ChangeOrder ReceivedFile DeletedRadio Frequency IDFlight DelayLow InventoryClick on WebsitePost PaymentReading from SensorStock Price Fluctuation
  • 43. Scenario – Financial IndustryBuy or sell a security at a certain price, or a certain timeBond or CD matures, be notified to decide how to reinvestHow would you implement this? Polling? Polling intervalWith Event Driven Approach, you could register for a SELL event (or Price Event)
  • 44. Scenario – Travel IndustryFlight delays or cancellationsCar Rental agencies, Hotels & Travel agencies need to be notified or subscribe
  • 45. Delayed flight means plane’s subsequent flights will be delayed
  • 46. Airport gate & ground crew are now available but another needs to be reserved for later
  • 47. Flight crew will be delayed for their connections & may overrun their work limits for the day
  • 48. New planes and/or crews may need to be allocatedTry coding one central rescheduler with a whole bunch of if-statements
  • 50. Event Driven ProcessingIntegrateInformationAutomateProcessesSimplifyManagementOrchestrationEvent SourcesEvent TargetsMessaging / ESBBusiness RulesDevices, SensorsPagers & Monitoring DevicesBusiness Activity MonitoringCEP EngineStanding QueriesB2B IntegrationINPUT ADAPTERSOUTPUT ADAPTERSWeb ServersKPI Dashboards, SharePoint UIAdaptersESSO and UDDIEVENTEVENTEVENTEVENTEVENTEVENTEVENTEVENTEVENTApplications & DBsTrading StationsStock Tickers & News FeedsApplications & DBs
  • 51. Event Processing TechnologiesTechnologies that can turn a stream of events into valuable and actionable information for business users: SQL Server StreamInsightExtreme Performance event processing engine that monitor and analyze streams of real time events, including temporal correlations and detect notables eventsBizTalk ServerAutomate the actions that the event processing produces as a result BizTalk Business Activity Monitoring (BizTalk BAM)Provide insight into the real time performance of the business
  • 52. Complements SQL Server StreamInsight (CEP) and BizTalk Server (BPA) as an business events dashboardBizTalk Business Rules Engine (BizTalk BRE)Provide Event correlation and policy for cross node StreamInsight Events
  • 53. Automation of downstream decision managementSummary & Call to ActionMicrosoft Application Platform – SQL Server, BizTalk Server and Visual Studio – Enable you to address the most challenging business needs and Improve Business Agility With Actionable Data & Connected Systems
  • 54. Simplify Development And Management experiencesAdopt, Upgrade, Deploy
  • 55. Business Process Automation & Integration ServerPartnersIntegrateInformationAutomateProcessesSimplifyManagementIncrease Business AgilityOrchestrationMessaging / ESBEDI, AS/2, SWIFT, HL7, HIPAA…ApplicationsBusiness RulesManagementBusiness Activity MonitoringToolsDrive Business EfficiencyB2B IntegrationAdaptersSAP, PeopleSoft, OracleDynamics CRM, SharePoint, Mainframe…ESSO and UDDIDevicesReuse ExistingIT InvestmentsRFID
  • 56. Q&A
  • 57. What is Master Data and MDM?PeopleThingsPlacesAbstractCustomers
  • 66. Parts
  • 70. Wells
  • 75. Time
  • 76. MetricsMD – Slowly changing reference data shared across systemsMDM – An application for creating and maintaining an authoritative view of master data including policies and procedures for access, update, modification, viewing between systems across the enterpriseMDS – Microsoft’s Master Data Services platform shipping with KJ26
  • 77. Why do you need MDM?Analytic
  • 78. My sales reports are wrong
  • 80. Marketing can’t analyze by patch areaERP - USAOperational
  • 82. New products never include the French product name
  • 83. I can’t pick the right BoeingDifficulty coordinating multiple systems – Operational MDMDifficulty managing dimensions – Analytic MDMOr both – Enterprise MDMERP - EuropeData Warehouse or Analytic App27
  • 84. Agile Master Data ManagementOperational MDM:Use and Maintenance of Master Data occurs within Operational process/applications
  • 85. Master Data is consumed by other systems via real-time accessible SOA ServicesCustom AppsServicesAS/400ServicesSAPServiceOracleServiceBizTalk ServerJD EdwardsServiceMS CRMServiceCICS ServiceMaster Data Hub
  • 86. Anot-for-profit, user-run association to enable the SQL Server community to connect, share, and learnGet ongoing SQL Server learning from MVPs, top experts, and real-world users:Training webcasts, technical education, worldwide event info, and moreSign up for your FREE PASS membership today: www.sqlpass.orgGo to local PASS Chapter meetingsVisit the PASS Chapter booth to learn about upcoming local events, or visit www.sqlpass.org/PASSChaptersNo local Chapter? Start a Chapter with support and resources from PASSwww.sqlpass.org/getchapterinfoAttend PASS Summit 2010World's largest and best conference for SQL Server and BI technical education www.sqlpass.org/na2010Follow / Join us online: Twitter @sqlpass #sqlpass, LinkedIn group, Facebook group
  • 87. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Editor's Notes

  • #7: Any enterprise customer is going to have multiple applications that are needed to run their business – some of them they buy, some they build. Some are deployed on-premises, some on the cloud. Click.So as the organization evolves, you are left with a bunch of applications that need to exchange information with one other. Pretty soon, they find themselves dealing with what’s known as the spaghetti of interfaces. Now, they have an integration problem that they need to solve. So, the point I want to highlight here is every enterprise has this problem (to varying degrees, of course) and they are going to address it. So, integration solutions are going to be implemented. The question is, how much of those are going to be on our platform.
  • #30: Your free PASS membership enables access to 12 Virtual Chapters, 24 Hours of PASS broadcasts, local PASS Chapters, professional development resources, newsletters, events calendar, and much moreMeet up with like-minded professionals throughout the year at face-to-face PASS Chapter meetings, discuss topical SQL Server issues, share tips and tricks, network, enjoy special guest speakers and get access to all things PASSAt PASS Summit,meet top industry experts , learn about best practices, effective troubleshooting, how to prevent issues, save money, and build a better SQL Server environment