Midinote Presentation
- 2. Background Music Academy(electronic music) WASH Records(UCSC) Kwuality & Santa Cruz art environment Audio Programming
- 3. What is this all about? 1. Make music smarter, together. 2. Take the old and make it new. 3. Validate Experiments. 4. Facilitate a creative environment. 5. Innovative music software platform
- 4. Create. Share. Listen. 1. Create: Develop a web app DAW on the cloud that allow users to instantly upload/download sounds and create music via a virtual studio. 2. Share: Facilitate a socially fit environment where artists can directly share their music with fans through their own personalized virtual shop. 3. Listen: Enhance the streaming community with active listening as the foreground by supporting interactivity with the music.
- 5. Create - Middy 1.0 Familiarity: - experiment and create w/ leading familiar DAW’s(Ableton, Logic, Reason) - Find critical flaws or drawbacks from other music softwares to add to Midinote - Brainstorm new and innovative feature for development process Development: - Utilize the JUCE platform to initialize interface - Create simple audio editor(transport, time-frame, track channels) - Build Virtual instrument library Beta-testing: - Experiment with features as if testing any other DAW - Bring in music producers to test and give feedback - Update like crazy - Debug like a motha***** - Make a full song as a team Deployment: - Upload to live server(beta) - Work on landing page
- 6. Cross-Platform: JUCE open-source C++ application framework Large set of audio functionality: wide API index “Introjucer” IDE tool for creating and managing support for audio devices, MIDI playback, and polyphonic synthesizers user can build Mac and Windows VST/VST3/RTAS/AAX/AUs from a single codebase.
- 7. Main Competitors Looplabs - “is a cloud based music studio that lets you make music anywhere, anytime together. It's where music goes to play.” Soundtrap - “Make music online by recording vocals, guitars and more. Invite friends to collaborate. It's free and no download is required.” Ableton - “makes Push and Live, hardware and software for music production, creation and performance.” Splice - “The cloud platform for music creation, collaboration and sharing. Create fearlessly with Splice.”
- 8. The Market Global Music Revenue: Up 3.2% Digital overtakes physical with 45% of global revenues Digital revenues up by 10.2 % Physical and download revenues continue to fall Audience of Ad-supported user upload services: 900 million(world’s largest on-demand audience) Over the 5yr period to 2015, subscription and ad-supported combined revenues have
- 9. What will set us apart? All in one music platform First fully integrated cloud-based DAW Quality of music comes first Real-time Collaboration Virtual Reality Studio Customizable Subscription model Consistent Innovation: to provide the tools that push the music frontier forward
- 10. Thank you! Feel free to grab some food, stick around and chat :)
Editor's Notes
- #5: Briefly delve into share and listen before moving onto create
- #7: Fade image in first, bullet points after. Talk about image last though
- #8: Black is hard to read
- #9: NAMM Report 2011 Same thing as slide 6. The market (2015)
- #10: Discuss: what do people in the room like and dont like about video? Mention what you like and dont like (examples below) Virtual space that declutters virtual world and provides physicality Too much physicality (cords and some excessive movement and cluttered-space) ---- leave some of it virtual to leave more “space”
- #11: Ask if anyone has questions (leave 5-10m)