Things with Game Design
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This document discusses using game design principles in products and public campaigns. It provides examples of a toilet game to reduce spillage, a basketball trash can for fun trash disposal, a bottle bank arcade that collected much more bottles than a regular bank, and soap with toys inside that reduced illness in children by encouraging more frequent hand washing. The document also discusses nudging people to voluntarily do things for a purpose without directly telling them, and proposes a subway door game to discourage people from trying to enter at closing time through a visual danger effect, though that may backfire by thrilling some people.
Things with Game Design
- 4. Products with Game Design Toilet printed fly Situation : a man pees Quest : Drop a fly in water → Reduce spillage Basketball Trash box Situation : Trash something Quest : Throw waste in box(Basketball) → Do it with fun
- 5. Public Campaign with Game Design The Fun Theory • Bottle Bank Arcade Machine Purpose : get more people to use the bottle bank Game Design - Points system, Leaderboards http://youtu.be/zSiHjMU-MUo → Over one evening, our bottle bank arcade was used by nearly one hundred people. → During the same period, the nearby conventional bottle bank was used twice.
- 6. Public Campaign with Game Design • The World’s Deepest Bin Purpose : get more people to throw their rubbish in the bin Things People Like – Surprise & Unexpected Delight http://youtu.be/cbEKAwCoCKw → During one day 72kg of rubbish was collected in our bin. → That's 41kg more than the normal bin just a small distance away.
- 7. Public Campaign with Game Design Hope Soap Purpose : prevent disease(children) Method : washing hands frequently with soap How? : make soap with a toy inside Things People Like – collecting http://youtu.be/6ae0bw58jJU → 70% REDUCTION in illnesses → 75% REDUCTION in respiratory infections
- 8. Nudge Effect • Doesn’t say “Do something” • Make people Do something voluntarily We call it Nudge • Nudge : inducing people to do something softly Effect. <the theory by Richard Thaler>
- 9. My idea Situation : some people get on subway when the doors are closing. Purpose : Make them don’t try to get on subway at this situation. How? : Visual effect – Let people think to be at Dangerous situation Expected Problem : Someone who likes thrill do it more…
- 10. References «Gamification by Design», O’RELLY http://www.thefuntheory.com/ http://blog.naver.com/ehforever/130097976428