Mig overview v5
- 1. It’s Mobile Interactive Group.Hello.
- 2. 7/1/112If your plans don’t include mobile then your plans aren’t finished.Mobile Interactive Group, delivering world-class mobile platforms and solutions.
- 3. Who are Mobile Interactive Group?MIG is a leader in the provision of interactive mobile platforms and services Privately owned, high growth business employing 190 people globally 100% owned proprietary mobile technology combined with mobile marketing expertise Offices in USA, UK, Netherlands, Belgium & Australia Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company 7/1/113
- 4. What do we do?7/1/114We change the way people interact with brands and organisations via mobile devices
- 5. We combine innovation and mobile design skills with specialist in house mobile technology
- 6. We make it simple for our customers to integrate mobile into their business
- 7. We deliver 360º mobile solutions with impact7/1/115How we do itBrand &Commercial ObjectivesMobile Strategy
- 9. Over 300 successful relationships7/1/117
- 10. Your mobile web audience7/1/118
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- 12. 58% of US smartphone owners access the mobile web every day---info graphic for this needed.7/1/1110Why Mobile?
- 13. mCommerce will be the future of shopping7/1/1111
- 14. MIG Capabilities Mobile Publishing & ApplicationsCreative & UI DesignInteractive Broadcast PlatformMulti-platform CommunicationmCommerce & PaymentsMobile Marketing12
- 16. New Look Fully integrated mCommerceUtilising the latest advances in mobile technology to deliver an optimum customer experience
- 17. Designed, built & supported by MIG using in house proprietary platform MIDAS Create to produce feature rich HTML5 for high-end handsets along with a simplified version suited to low-end models
- 18. Key features include: Fast ‘One Click’ checkout for registered usersQuicker journey from homepage to products with engaging zoom functionalityAccordion navigation to reduce page refreshes Single consumer shopping basket between the website and mobile site.7/1/1114
- 19. Marks & SpencerDesign & User ExperienceA rich mCommerce destination for one of the UK’s largest retailers, designed by MIG
- 20. Ability to browse & purchase over 24,000 items via mobile website, spanning from women’s clothing to furniture Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more.Key features include: Store locator Product search and refine searchAbility to register account information Fast ‘One Click’ checkout for registered usersSingle consumer shopping basket between the website and mobile site.7/1/1115
- 21. Tropicana (USA) Bespoke Integrated App BuildMIG was tasked with creating a fun mobile application to grow band engagement and loyalty amongst Tropicana USA drinkers. Fully integrated iPhone application to allow customers to be rewarded on the move and also to participate in some fun. Multi-channel loyalty campaign: mobile website, application, on-pack promotion, above-the-line marketing. Key features include: Account creationGame playGeo-locating promotions CRM integration and profilingResults to date: Over 1 million registrations and growing7/1/1116
- 22. WalkersCross-channel Competition 17 Highly successful Walkers ‘Do us a flavour’ campaign involving multiple marketing channels MIG developed the website, voting mechanic, iPhone game, mobile website, Facebook application and various content for the campaign Key features include: MMS entry to competition SMS voting for competition Social network integration GamingCRM integration across channels Results to date: 1.4 million flavour suggestions1.2 million votes26,000 Facebook fans825,000 opted-in users7/1/11
- 23. RimmelLondon Mobile Websites & CRM18Dynamic mobile web site, which refreshes with the clients product release schedule every 6-8 weeksWinner – 2010 Best Use of Mobile, Festival of Media, Valencia Key features include: Access to free samplesVideo downloads of brand ambassadors (Kate Moss)Registration Social network integrationResults to date: Over 40% of users on site go on to download or registerOver 1/3 of CRM members return monthly7/1/11
- 24. The SuniPad Application 19New Corporation approached MIG to develop an iPad application for the UK’s largest newspaperInteractive dynamically updated content delivered via a range of media Key features include: Updated breaking newsDynamic menu navigation Interactive mapsBilling functionality Subscription management systemPage turning replication Results to date: Within the first 36 hours after launch it was number 1 on the UK app store7/1/11
- 25. Sony PlayStationCommunity Application 20MIG created the official PlayStation application to engage Sony’s large network of connected gamers. Available for iPhone & Android in English, German, Dutch, Italian, Spanish and French with more to added via updates.Key features include: News & information Video trailersGames catalogue Mobile access to PlayStation Network (PSN)Facebook and Twitter integration 7/1/11
- 26. BarclaycardGeo-location & Augmented Reality App21MIG was approached by Barclaycard to formulate a mobile strategy to engage and reward customers. GPS and augmented reality were used to provide customers with a tool to located Barclaycard bicycles around the UK.Key features include: Map and GPS integrationAugmented reality viewDirection guidanceRoute tracker 7/1/11
- 27. Thank youTo learn more about MIG’s technology and solutions, please visit www.migcan.com or call +1 310 998 5709Daniel DarlingVP, Sales & Marketing USAT: 310 779 3069E: daniel.darling@migcan.com7/1/1122