Mig Introduction 2011
- 1. 1 Mobile Interactive Group mCommerce Presentation Greg Snook Business Development Executive For more information contact greg.snook@migcan.com or tel: 0207 921 5388
- 2. 2 Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services Privately owned (£78m revenue in 2009) and 160 employees Regional offices in UK: London, Manchester and Newton Abbott Offices in the US, Canada, Australia and South Africa 100% owned proprietary mobile technology covering the entire mobile services value chain
- 3. 3 Our Technology Mobile publishing Kilrush mobile web platform Flexible solution for mCommerce Enterprise Communications MIG Enterprise enables cross platform marcomms (SMS, MMS, mobile web, app, email) Loyalty solutions Customer retention and acquisition Data capture and analysis Specialist mobile loyalty tools Messaging and payments High speed messaging gateway Applications Mobile payments on all UK Dedicated UK based application team operators Specialist capability across iOS, RIM, Android, Nokia, others February 24, 2011
- 5. 5 Our Mobile Business Premium SMS Payments In-App Payments Payments Direct Mobile Billing Voting Credits Cross Platform Loyalty CRM & Loyalty Customer Retention and Acquisition Data Capture and Analysis Specialist Mobile Loyalty Tools Mobile Web & Apps Interactivity & Voting Mobile Design & mCommerce & Payments Mobile Marketing & Strategy Build Design & User Experience Mobile Advertising Platform Media Sales & Campaign Management Advertising Rich Media Innovation Creative Build & Development
- 6. 6 Our core Skillsets • We help clients understand how to use the many elements of the mobile MOBILE ecosystem to help them achieve their business goals and objectives STRATEGY • We help clients integrate mobile platforms into their existing systems and INTEGRATION business processes • We have an in-house design and UX team focussed on delivering the ultimate DESIGN / UX consumer experience across multiple mobile platforms BUILD & • We build and develop award winning mobile applications and mobile websites DELIVERY • We use our understanding of the mobile advertising marketplace, mobile search PROMOTION and the use of SMS to drive uptake of your mobile products and services
- 7. 5 Our Services and Platforms Cross Platform Digital Delivery: all your digital requirements delivered and built to your be-spoke requirements, using our component based platform. Delivering a cost effort solution every time and making it easier to manager Publishing: mobile internet and application publishing platform, capable of delivering premium applications and mobile sites working across all application stores and devices Campaign Management: a choice of self or managed service for all your mobile messaging requirements using a proven online tool Value Creation Team: A dedicated interactive team who support in the design and ideas process of clients proposition and constantly review our offering 7
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- 15. 15 Case Studies - Transactional clients My O2 M&S ITV The My O2 application is one of the M&S has grown into a significant MIG delivered a brand new voting web app most successful applications O2 has partnership for MIG. For one of our for ITV’s Dancing on Ice 2011. launched to date. Currently more early projects MIG spent considerable The web app, built using MIG’s Interactive customers use the application to time with M&S designing a site that Broadcast Platform (IBP), is an industry check their phone bill than via the O2 enables users to navigate 30,000 first allowing consumers to purchase website with further enhancements products on their mobile. The result has credits for votes on shows via their internet to come. been a huge success with impressive connected mobile devices. 11 conversion rates and monthly revenues
- 16. 16 Case Studies - Mobile operator clients My Page Vodafone Marcomms O2 Priority MIG runs this popular mobile All Vodafone marketing mobile sites, O2 runs an extremely successful web service for Vodafone that web apps, iPhone apps and services that lets its customers enables customers to messages are generated from MIG. get priority access to concert personalise their mobile web Our Kilrush platform was used in tickets. MIG’s platform is used to homepage and choose content order to detect the users device and manage the mobile web site that and services they want to supply a site or service that works powers that element of the easily access. perfectly and makes the most of the service device capabilities
- 17. 17 Case Studies – Mobile marketing clients Barclaycard Freedom Rimmel Walkers MIG works with Barclaycard for Rimmel work with MIG to manage all The Pepsico Group is one of MIG’s everything from strategy and their mobile marketing services. largest partnerships. All Walkers innovation, consulting through to Their brief to us was to launch a campaigns are supported by a implementation. Barclaycard uses service that seamlessly detected a cross platform digital offering with MIG’s Kilrush platform to build its users phone and served a site that all mobile services managed via the sites such as the recent Freedom rendered perfectly for them and Kilrush platform. site enabled them to enter details and request products
- 18. 18 Case Studies - Content publishing clients Ministry of Sound Perform Group News International MIG worked with MOS to develop a Perform Group are the leading MIG is New International’s highly accessible app design that is online provider of sports video dedicated application partner. Most fully integrated into their transactional content. MIG powers their mobile recently MIG developed a ticketing system , radio and social sites including most recently the proprietary publishing system to networking pages launch of Chelsea FC on mobile support a premium iPad app for web and iPhone app The Sun that is updated daily
- 19. 19 Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your company’s mobile strategy and how MIG can help your company, contact us on; Greg Snook Business Development Executive Email – greg.snook@migcan.com Tel – 0207 921 5388 dd