Mihai Vinatoru - How to Monitor Landing Page Cannibalization in order to Identify Optimization Issues
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The document discusses how to monitor landing page cannibalization in order to identify SEO optimization issues. It provides tips for fixing keyword cannibalization issues such as consolidating internal linking, de-optimizing competing pages, merging pages, and noindexing pages. The document also lists sources for identifying evergreen content topics, and offers a free website audit as a prize for the best question.
Mihai Vinatoru - How to Monitor Landing Page Cannibalization in order to Identify Optimization Issues
- 1. Sep, 2019 How to monitor landing page cannibalization, in order to identify optimization issues
- 2. SEO Campaign Goal: To increase Brand Recognition in target audience & non-brand Organic Traffic 1) by helping Google to better index & rank your website. 2) by creating relevant content for our target audience.
- 6. 240+ Articles on SEO related topics
- 7. 5 pages
- 9. With more than 140 active SEO campaign in our portfolio, we needed a scalable approach on this... Content Cannibalization Score Spread (how many keywords are affected) Impact (how important are those keywords)
- 10. How many landing pages rank for a keyword?
- 14. How to Fix Keyword Cannibalization Issues 1. Consolidate internal linking & anchor text distribution (see ScreamingFrog); 2. De-optimise competing pages, in order to diminish their relevance on cannibalized keywords; 3. Merge multiple pages in one, to target a topic in a more holistic way; 4. Delete pages you feel are no longer relevant; 5. Noindex pages, in order to make Googlebot’s decission easyer; 6. Canonicalize similar pages to the one you feel has the best answers for target topic; 7. Do a Google search for “site:example.com keyword” before you add a new article on your website.
- 15. 1. Frequently Asked Questions (from client’s website or from a competitor) 2. Research on popular forums (for real-world problems) 3. Articles that feature lists, relevant for your industry 4. Relevant / popular YouTube videos, on your topics 5. Advanced Google search with the “allintitle:kw1 kw2 kwn” query 6. Articles that focus on comparations 7. Improving on existing articles. Tips to identify evergreen content topics
- 17. Best Question prize: A free SEO website audit from DWF, to identify your site’s keyword cannibalization issues and main technical SEO opportunities.