Mike Rothwell held a meeting at Cheadle College to discuss Fizzy Drink Inc's low sales and need for an advertising campaign. They introduced the company roles, outlined goals to boost sales and brand awareness using available advertising funds. The vision is for continued success with rising sales and large market share by potentially branching out and becoming a household brand name like Coke. Targeting younger audiences between 10-20 was discussed, as was broadening to all families and an alcoholic drink version for older audiences.
