Pr presentation
- 3. About DVL Founded 1980 Located in the Gulch Clients include: Bridgestone Bonnaroo Jack Daniels
- 4. About DVL Mission Statement “To conceive and execute communication strategies that make our clients successful” Recently won 20 ADDY Awards (American Advertising Federation) Grand total: 22
- 5. Interview Heather MacDonald: Senior Vice President 24 years Food/Restaurant/Entertainment English Major
- 6. Interview: Question 1 What is a typical day like? Agency PR has a number of clients Switching gears/no typical fashion Allocate time Keep track on an invoice Charge for time
- 7. Question 2 How do you keep your day organized? Allocated an industry CEO keeps balance Everyone assigned some sort of task
- 8. Question 3 How do you stay current in the industry? BIG reader Any kind of news Understand the world around you Sends information out, but also receives it Know when/when NOT to pitch a story
- 9. Question 4 What do you think is the future of PR? Content will be different but still similar Messages need to be sent Relationships always need to be built Mediums to portray messages will change
- 10. Question 4 How is DVL different? This was a difficult question Nashville is a small town: Unique and close knit Everyone knows each other Different kinds of work, a creative approach Client longevity
- 11. Question 5 What is at the heart of PR? Telling a story What you want to be heard (by others) Creative Engaging way What is your objective? Client’s success = YOUR success
- 12. Question 5 What sort of skill set is necessary? Curiosity Always wanting to learn Currency/Flexibility Creative/Well written Part of a bigger whole
- 13. Question 6 How do you measure personal success? Still with the company! Incoming employment/employees Doing well for clients Meeting deadlines/media interraction Ideas
- 14. Question 7 How do you decide to take a client? DVL is generally approached Referrals “A good fit” morals & values If it isn’t a good fit, don’t pursue it Something you believe in
- 15. Question 8 What are your primary tasks? Heather is on the brand team New content on website, trying to promote DVL, help develop younger talent, future of DVL Accomplish client’s goals
- 16. Question 9 What is your favorite thing to do? Brains storming The challenge It is a team effort
- 17. And finally... What was Mrs. MacDonald most proud of?
- 19. NEITHER I, NOR DVL, ENCOURAGE UNDERAGE DRINKING
- 20. Jack Daniels Tailgate Tour • The most fun • A way to align JD with the NFL • Inexpensive • Guerilla marketing
- 21. More information? • WWW.DVL.COM • twitter: @DVLprad • Intern Program contact: • Courtney Eller • Courtney.eller@dvl.com • Associate Program contact: • Heather MacDonald • Heather.macdonald@dvl.com
- 22. Questions?