![About the Presenter Denise Patrick , vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales. Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management. Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston. You can email Denise at [email_address] and visit Pierpont on the web at www.piercom.com , or in Houston call 713-627-2223. Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200](https://image.slidesharecdn.com/doingthemostwiththeleastdpwcofc-124337529897-phpapp02/85/Doing-The-Most-With-The-Least-Women-s-Chamber-of-Commerce-Presentation-26-320.jpg)
Doing The Most With The Least Women\'s Chamber of Commerce Presentation
- 1. Denise Patrick VP, Marketing and Creative Services May 26, 2009 Doing the Most With the Least
- 2. I am mad as hell and I am not going to take it anymore!
- 3. Question 1 ? Have you increased your marketing effort in the current business environment? Yes No
- 5. Question 2 ? Do you have to do more with less? Yes No
- 6. Do more with less
- 7. Situation Analysis Everything has changed Nothing is easy You must be visible — not invisible Time to rethink your strategy
- 8. You must be visible
- 9. Target / Focus Get crystal clear on your target customer (do research) The more specific the better Narrow your activities High frequency / high impact You must work harder and smarter
- 10. Messaging Sharpen your messages Be certain all employees understand Implement them in all your tactics
- 11. High Impact / Low Cost Tactics Networking Power mapping Media relations / reprints / digital Speaking / seminars E-mail marketing Engage / entertain / enlighten your customers Stage targeted events Partner with others
- 12. Reach Out and Touch Early / often / deep Reinforce relationships Take no one for granted Fill your breakfasts / lunches / drinks / dinners Develop new influencers
- 14. Do Something Different Monthly lunch Tasteful PR series Musical night (TUTS) C-level dinner Unique gifts for clients
- 16. Sales Ask for referrals Be bold Have a unique approach Develop a value strategy
- 17. Measure and Hold Accountable Give things time, then measure Hold all employees accountable Spend and invest your dollars
- 19. You sharpen your sword
- 20. You do things you’ve never done
- 21. You are forced to be innovative
- 22. You sharpen your sword Your successes are sweeter
- 23. You come back stronger... if you do the right thing
- 24. Question 3 ? Are you going to make changes? Yes No
- 25. Q&A
- 26. About the Presenter Denise Patrick , vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales. Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management. Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston. You can email Denise at [email_address] and visit Pierpont on the web at www.piercom.com , or in Houston call 713-627-2223. Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200