SlideShare a Scribd company logo
Introduction to Information Systems
Executives in an organization provide leadership and direction for planning, organizing, staffing,
supervising and controlling business activities. Each of these business activities involves
decision making process. For making decisions, Executives need information. The required
information is to be provided by information specialist or by data processing department. With
the increasing competition in the era of information and knowledge based economy, the demands
for organized, need based information is increasing day by day. During the growth of a
competitive global enviroment, there is considerable pressure on most organisations to make
their operational, tactical, and strategic process more efficient and effective.
A Management Information System (MIS) is a group of components which can increase the
competitiveness and gain better information for decision making.
1
Elements of MIS
Consequently, many organisations decide to implement MIS in order to improve the
effectiveness and efficiency of their organisations. However, a lack of awareness of numerous
and varied challenging issues surrounding the implemenation process could be problematic for
the whole process. Furthermore, the problem of a lack of key success issues seems to be a
serious obstacle for the management information system (MIS) implementation process.
Additionally, MIS implementation has effects on an organisation and these effects are related to
the consequences of the business processes. Consequently, this issue is critical and crucial for an
organisation to consider when they implement a new MIS
Management
Information
System
Hardware
Software
DataProcedures
People
2
Impact of MIS
Information & Organizations
Intended
effects
Unintended
effects
Positive
effects
Negative
Effects
Organistional
Impact
Group
Impact
Individual
Impact
3
Functional aspects ofMIS
MIS is an integrated collection of functional information systems, each supporting particular
functional area.
4
FinancialMIS
This MIS provides financial information to all financial managers within an organization.
Manufacturing MIS
5
Marketing MIS
This MIS supports managerial activities in product development, distribution, pricing decisions
& promotional effectiveness.
Human ResourceMIS
This type of MIS is concerned with all the activities related to employees & potential employees
of the organization.
6
Business functions
There are 4 major business functions:
1. Manufacturing & production.
2. Sales & marketing.
3. Finance & accounting.
4. Human resources.
Every business regardless of its size must perform the above mentioned 4 functions to succeed. It
must produce the product or service; market & sell the product; keep track of accounting &
financial transactions & perform basic human resource tasks such as hiring & retaining
employees.
7
The order fulfillment process
Fulfilling a customer order involves a complex set of steps that require the close coordination of
the sales, accounting & manufacturing functions.
Role of Information Systems in a business:
Firms invest in information systems in order to:
 Achieve operational excellence.
 Develop new products & services.
 Attain customer intimacy & service.
 Improve decision making.
 Promote competitive advantage.
 Ensure survival.
8
Systems from a functional perspective
 Sales & marketing systems
 Manufacturing & production systems
 Finance & accounting systems
 Human resources systems
Sales & Marketing systems:
They support activities for selling & marketing firm’s products or services.
Senior management: monitor trends affecting product & sales, planning for new products &
services, monitor performance of competitors.
Middle management: support market research; analyze marketing campaigns, pricing decisions
& sales performance.
Operational management & employees: locating & contacting potential customers, process
orders, provide customer service support.
Sales Information Systems
9
Manufacturing & production systems:
This system support activities for producing firm’s product or services.
Senior management: help plan long-term manufacturing goals such as technology investments
& locating new plants.
Middle management: analyze & monitor manufacturing & production costs & resources.
Operational management: manage status of production tasks
An Inventory Control System
10
Finance & accounting systems:
This systems support activities for managing financial assets, firm’s capitalization & financial
records.
Senior management: establish long-term investment goals & provide long range forecasts of
firm’s financial performance.
Middle management: oversee & control firm’s financial resources.
Operational management: track flow of funds in firm through transactions (paychecks,
payments, securities reports, receipts etc.)
An Accounts Receivable System
Human resources systems
This system support activities for attracting, developing & maintaining firm’s workforce.
Senior management: identify manpower requirements (skill, education level, types & number
of positions etc.) for meeting long term business plans.
Middle management: monitor & analyze recruitment, allocation & compensation of employees.
Operational management: track recruitment & placement of employees.
11
An Employee Record Keeping System
Systems from a constituency perspective
Transactionprocessing systems
 It serves operational managers
 Its principal purpose is to answer routine questions & to track the flow of transactions
through the organization. For e.g. inventory status, granting credit to customers etc.
 It monitors status of internal operations & firm’s relationship with external environment.
 Major producer of information for other systems.
 It is highly central to business operations & functioning.
ManagementInformation Systems (MIS) & DecisionSupport Systems (DSS)
 It provide middle level managers with reports on firm’s performance which helps them
to monitor firm’s operations & helps in predicting future performance.
 It summarizes & gives reports on basic operations using data from TPS.
 It provides weekly, monthly, annual results but may enable drilling down into daily &
hourly data.
 It is typically not very flexible system with little analytical capability.
12
How MIS obtain data from Organization’s TPS
In the system illustrated by this diagram, 3 TPS supply summarized transaction data to the MIS
reporting system at the end of the time period. Managers gain access to the organizational data
through the MIS, which provide them with appropriate reports.
DecisionSupport Systems (DSS)
 It supports non-routine decision making for middle level management. For e.g. what
would impact on production schedules be if the sales doubled in any previous month?
 It uses information from TPS, MIS & external sources.
 The system uses various modules to analyze the data.
 It focuses on extracting, analyzing information from large amounts of data.
13
Executive Information Systems (EIS)
 This type of information serves senior managers.
 It addresses strategic issues & long term trends for e.g. what types of products should we
make in next 5 years?
 The system addresses non-routine decision making.
 It provides generalized computing capacity that can be applied to changing set of
problems.
 The system draw summarized information from MIS, DSS & data from external events.
 It typically uses web portal interface to present the content.
14
Relationshipof Systems to one-another
TPS: it is the major source of data for other systems.
EIS: it is primarily a recipient of data from lower level systems.
Exchange of data between functional areas for e.g. sales order transmitted to
manufacturing system.
15
The study contains detailed analysis of MIS systems implemented in various organizations
namely:
 Pepsi Co
 Pantaloons
 Reliance Life Insurance
Objectives of Study
The objective of the study was to study the various tools and procedures adopted by various
organizations for employing an efficient and effective MIS in their respective organization to
tackle their problems and to be a leader in their respective sectors.
Research methodology
The data contained in this project is secondary data and collected from various books of
renowned authors and from trusted webistes.
16
ABOUT PEPSI CO
MISSION
To be the world's premier consumer products company, focused on convenient foods and beverages. We
seek to produce healthy financial rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and integrity”.
VISION
"To build India’s leading total beverage company, delighting consumers by best meeting their
everyday beverage needs, and stakeholders, by delivering performance with purpose, through our
talented people."
SUSTAINABILITY VISION
"PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate
– environment, social, economic – creating a better tomorrow than today"
Tomorrow better than Today
17
HISTORY AND PROFILE
PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and
Beverage Company. One of the largest multinational investors in the country, PepsiCo has
established a business which aims to serve the long term dynamic needs of consumers in India.
PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy
as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic
refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie
options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drinks - Gatorade, Tropicana 100% fruit juices, and juice based drinks –
Tropicana Nectars, Tropicana Twister and Slice, non-carbonated beverage and a new innovation
Nimbooz by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to
the diverse range of brands.
PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito
Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos
extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and
the recently launched ‘Aliva’ savoury crackers. The company’s high fibre breakfast cereal,
Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to
consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in
Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary
nutritional labeling on their packets.
The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee
owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants.
PepsiCo’s business is based on its sustainability vision of making tomorrow better than today.
PepsiCo’s commitment to living by this vision every day is visible in its contribution to the
country, consumers and farmers.
18
EXECUTIVE SUMMARY
Introduction
PepsiCo is a world leader in convenient snacks, foods & beverages, with revenue of more than
$39 billion & more than 1, 85,000 employees. The company consists of PepsiCo American
Foods (PAF), PepsiCo Americas Beverages (PAB) & PepsiCo International (PI). PAF includes
Frito-lay North America, Quaker foods North America & all Latin America food & snack
businesses. PAB includes PepsiCo Beverages North America & all Latin America beverage
businesses. PI includes all PepsiCo businesses in UK, Europe, Asia, Middle East & Africa.
PepsiCo brands are available in nearly 200 countries & generate sales at the retail level of more
than $98 billion. Some of PepsiCo’s brands names are more than 100 years old, but the
corporation is relatively young. PepsiCo was founded in 1965 through a merger of Pepsi-Cola &
Frito-Lay. Tropicana was acquired in 1998 & PepsiCo merged with Quaker Oats Company,
including Gatorade, in 2001.
PepsiCo offers product choices to meet a broad variety of needs & preferences – from fun-for-
you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is “To be
the world’s premiere consumer “Products Company” focused on convenient foods & beverages.
We seek to produce healthy financial rewards to investors as we provide opportunities for growth
& enrichment to our employees, our business partners & the communities in which we operate.
And in everything we do, we strive for honesty, fairness & integrity.”
Pepsi Co Headquarters
PepsiCo World Headquarters is located in Purchase, New York. The 7 building headquarters
complex was designed by Edward Durrell Stone, one of America’s foremost architects.
The unit of PepsiCo we visited manages the supply for several wholesalers, retailers, restaurants,
hotels & other such food outlets. In order to achieve the projected sales target effectively, the
organization ensures a comprehensive strategic alignment with the overall PepsiCo’s business
strategy. The unit’s primary functions are to conduct a systematic manufacturing & supply of the
product without any tactical flaws. Pepsi products are safe, Pepsi analyze water, sugar &
flavorings in accordance with the best international guidelines. Pepsi products comply with most
stringent international regulations, including the new regulations for carbonated soft-drinks.
19
Management Information System In PepsiCo
The microcomputers are linked up to PepsiCo’s central computer system daily to update
inventory information system. Management estimates that over $25,000 (Rs. 12,50,000) per year
may be saved because of the system.
1. In PepsiCo it helps to recognize market trends: MIS helps PepsiCo’s managers to
recognize market trends, in respect of price, designs of products, fashions etc. timely
information of the market trend enable the firm to follow the right course of action.
2. It facilitates marketing planning & control: effective marketing planning is required in
terms of product planning, pricing, promotion & distribution. Such planning will be
possible only if the company is possessing adequate & relevant information. This is also
possible through MIS.
3. Quick supply of information in PepsiCo: today a form has to take quick decisions, for
this purpose it requires fast flow of information which is facilitated by a properly
designed MIS.
4. Improves quality of decision making: properly designed MIS supplies reliable &
relevant information. With the help of computers & other data processing equipments, the
marketing managers over there can make effective decisions at the right time.
20
Status of MIS
Computer Based Information Systems:
 Electronic Data Interchange (EDI)
 Information exchange between companies.
 Direct Exchange (DEX)
 Information exchange between hand-held computer & store’s delivery system.
Strategic Business Units
1. A distinct mission & specific target market.
2. Control over their resources.
3. Their own competitors.
4. Plans independent of other businesses.
Business Process
There are so many products, operations centers, & offices required for massive co-ordination of
each department, activity, geographic location & employees. PepsiCo uses MySAP Business
Suite applications in the management of their enterprise resource management. The systems help
to standardize the internal software & systems through the elimination of legacy systems, thus
reducing the redundancy & error that are common in nature of legacy systems. The system is
built with the industry best practices that allow Pepsi to be at the forefront of the industry in each
area of the business.
21
PANTALOONS Retail (India) Limited
Vision of Pantaloons
Pantaloons has a broad vision of delivering everything,
everywhere, every time for every Indian consumer in the most
profitable manner.
Mission Statement of Pantaloons
 Pantaloons share the vision and belief that its customers and stakeholders can be served
only by creating and executing future scenarios in the consumption space leading to
economic development.
 It will be the trendsetter in evolving delivery formats, creating retail reality and making
consumption affordable for all customer segments—for classes and for masses.
 It will infuse Indian brands with confidence and renewed ambition.
 It will be efficient, cost conscious and committed to quality in whatever it does.
 It will ensure that its positive attitude, sincerity, humility and united determination are the
driving forces that make it successful.
22
Business Objectives of Pantaloons
To grab the full wallet of the consumer by capturing the whole consumer space: It is a concept
given by Kishore Biyani, Chief Executive Officer (CEO) of Future Group; he believes that
everything (petroleum, telecommunication, banking, etc.) comes under retail and thus the firm
can grab the full wallet of the consumer.
Design of MIS in Pantaloons
It is said that the recipe for making a good decision is 90 per cent information and 10 per cent
inspiration. It is viewed that the following areas in Pantaloons are the most important areas
through which business efficiency can be promoted:
 Stockholding report
 Sales report
 Age analysis
 Operating parameters
Stockholding Report: First-hand information about stock availability is considered to be the most
important information for use by department and store managers. A format marked ‘A’ has been
evolved to provide information regarding the availability of each item every day. This format
23
gives information about the opening and closing stocks of the day in terms of quantity and
amount. This information is specific to one unit only because its storage capacity is limited and
predetermined and may not compare with other sister units. Hence, this information is used for
the appraisal by the department manager and store manager of respective units only.
Sales Report: Format ‘B’ is the proposed MIS for sales reports to provide data related to daily
sales. The format includes cost price, maximum retail price, discount, margin (gross and net) and
achievement for a particular item in the showcase. At the right end of the format, achievement is
shown in terms of target sales and actual sales. The targets for different units will be different.
Hence, comparison of this information may not be meaningful. The most important parameter is
sales. Here, the column is widened to include the data in terms of amounts achieved by other
sister units also. A comparison and view of this information on sales head will give rise to an
expectation for the gradual increase in sales turnout. This will ultimately help in creating a sense
of competition among the units and thereby the growth of the organization.
Age Analysis Report: It is important to keep track of stock movement for any item placed in the
showcase. Format ‘C’ is proposed to be raised on a weekly basis. This gives specific information
regarding the number of days for which any incoming consignment is held in the floor. This will
be helpful in tailoring the frequency of accepting incoming consignment for a particular store. A
detailed analysis of the information in this format will also provide knowledge about the
fluctuation in demand with the change of seasons, that is, seasonal demands. This format,
however, cannot be used for the comparison of performance of other units.
24
Operating Parameters: Format ‘D’ is planned to include information regarding the quantum of
conversion of visiting/intending customers to real customers. This information is important to a
very high degree for any unit. This speaks more of the efficiency of sales executives in
converting individuals intending to buy a product to real customers. This indicates the positive
and caring attitude of sales executives towards the visiting customers. In other words, increase in
efficiency focuses on the ability to improve selling skills. The format includes information on the
customer conversion head achieved by different units. This makes a unit aware of its efficiency
compared with other units.
MIS Tools used in Pantaloons
All the Pantaloons store units are presently using SAP Systems Evaluation Programme and REM
for generating reports from the system. Initially, they were using the REM system for generating
reports. In 2006, Pantaloons first implemented SAP in its operation process. SAP is the upgraded
version of REM, in which all the stores get all the reports required for their operations as well as
the comparisons of their performance with other sister units.
25
Discussion and Findings
 MIS of Pantaloons and MIS of other stores like Shoppers Stop, etc., differ on the basis of
merchandise selection.
 MIS across the Future Group retail stores, viz, Pantaloons, Central and Big Bazaar, are
similar with product diversification, that is, category of products across different retail
outlets, as the major differentiator.
 Analysis of reports is done at one place using SAP (BIW), and it is found that SAP is
more effective than REM, which was used earlier.
 It was found that REM is not able to give accurate data; so it was changed to SAP (BIW).
 In the transition period there were many difficulties: For example, eight to 10 people who
were trained across the globe for implementing SAP left their jobs.
 In Pantaloons, the major thrust is on effective utilization of shop floor and of unused
retail space.
 Any sister concern of the Future Group gives profit to the concerned store if the store
utilizes its shop floor.
 Trend analysis for the demand is predicted, which helps to increase the sales for the
season.
 Increased marketing efficiency and effectiveness.
26
Reliance Life Insurance
RLI is an associate company of Reliance Capital Limited, which is a part of Reliance-
Anil Dhirubhai Ambani Group.
The characteristics of RLI are as follows:
 One of the fastest gainers of market share in new
business premium among the private players with
an incremental market share.
 Continues to be one among the fast-growing private
life insurance companies in the country with a year-
over-year growth of 195 per cent in new business
premium.
 A company that crossed 1.7 million policies in just two years into its operation, post the
takeover of AMP Sanmar business.
 Initiated Express Life, a unique over-the-counter sales process for unit-linked insurance
policies (ULIPS) in the industry.
 Accomplished a large distribution ramp-up in the industry in a short span of time by
opening 600 branches in 10 months, taking the overall branch network to more than 740
branches.
 Continues to be one of the two life insurance companies in India that have been
certified ISO 9001:2000 for all their processes.
27
 Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the
financial services category by the Council for Fair Business Practices (CFBP).
Vision and Mission of the Company
 The vision of the company is- Empowering everyone to live their dreams.
 The mission of RLI is to- Create unmatched value for everyone through dependable,
effective, transparent and profitable life insurance and pension plans.
Issues and Challenges faced by RLI
RLI is a relatively new entrant in the insurance sector. To attract customers, RLI targets the
urban youth segment. The younger generation prefers life insurance as a saving as well as
investment option. As a result, most of the products in RLI's portfolio are ULIPs. The customer
expectancy of value addition in terms of equity-linked gain and collateralization of policy for
loans requires collaboration with multiple agencies. New opportunities in pension funds and
stringent regulatory compliance present opportunities as well as challenges to RLI. These
challenges and issues are summarized as follows:
 Business challenges and issues for industry
 Technical challenges and issues
28
BusinessChallenges and Issues for Industry
 Negative underwriting of (property and casualty)- claims' cost continues to rise
 Price increase in select markets, in response to loss of trends, litigation and state
regulators
 Disproportionate manual operation and high paperwork
 Increasing global competition
 Pressure of regulatory compliance
 Increasing customer expectation
 Efficient and effective service- changing requirements
 Requirements to provide high benefits at low prices
 Compelling product changes
 Unfavourable trends in investment returns
 Slow penetration of new products and competitive time to go to market
 Issues in channel management
29
Operations Strategy of RLI
The major dimensions that form the competitive position of the company include the
following:
1. Cost- ‘make it cheap’
2. Product quality and reliability- ‘make it good’
3. Delivery speed- ‘make it fast’
4. Delivery reliability- ‘deliver it when promised’
5. Coping with the changes in demand- ‘change its volume’
6. Flexibility and new product introduction speed- ‘change it’
7. Other product criterion- ‘support it’
An operation cannot excel simultaneously on all the competitive dimensions. Consequently,
a firm's management has to decide which parameters of performance are critical to the firm's
success and then concentrate on these characteristics.
30
Use of Information Systemsin RLI
The use of an information system in the insurance industry helps the industry in the
following ways:
1. Manage customer relationship
2. Manage sales force effectively
3. Help customers to instantly access information, and provide solutions instantly
4. Remind customers of service requirements, and provide periodic follow-up and alerts
5. Online enquiry and transactions providing customer satisfaction
6. Automatic reporting and metrics to monitor performance and productivity
Software Tools used in RLI
IBM Lotus Notes: The Notes client is mainly used as an email client, but it can also be used as a
browser, notebook and calendar/resource reservation client, as well as a platform for interacting
with collaborative applications.
SAP R/3: The enterprise software helps to store and retrieve all details about transactions related
to different departments. These are Web-based transactions that help RLI to carry out its
business in an efficient manner.
PTS: PTS is used to retrieve the information of all policy holders and policies, collection
remainder, overdues and penalties.
31
SafeBoot: This is used for data security by encrypting customer data so that unauthorized
accesses can be reduced
Redress Percentage
With the increase in competition in the insurance sector in India, there is a dire need for
each and every insurance company to not only attract customers but also retain the customer
base. For a new company like RLI, it is important to strive in a highly competitive market. For
this, customers should be given prime importance and their problems must be addressed without
any delay so as to retain them.
Redress percentage is measured to achieve the strategic objective in customer
perspective. This is a part of grievance management. This is done in order to know how far the
company has been successful in solving the problems of its customers.
Sample MIS Report
Before selling a particular policy to a customer, the advisor gives the customer a policy
brochure, which contains all the details about the policy. Then, if the customer is satisfied with
the plan, the transaction process starts. The policy purchased by a customer is mentioned in the
MIS template.
32
Every customer is given a separate application form with a unique number. This
application is forwarded by the advisor to the branch office from where, after verification, it is
sent to the head office. The time taken for the process is called TAT. This is mentioned in the
sample MIS template.
Cost-BenefitAnalysis
Cost Involved
There are three types of costs involved in implementing a MIS. They are as follows:
 Acquisition cost- These are the costs related to the initial purchase of software and
hardware. Hardware includes server, router, switch, hub and magnetic storage, whereas
software includes SAP R/3, Lotus Notes and link charges.
 Directly related costs- These are the costs involved in deploying and maintaining the
technology platform, along with the cost of developing, supporting and integrating
applications. Commissioning of SAP, application development and system maintenance
come under directly related cost.
 Consequential cost- These costs include the costs of both planned and unplanned
downtime, which are often hefty and difficult to quantify, and can include loss of revenue
opportunities, the cost of capital wasted in idle productivity or the cost of damaged
business relationships with partners and customers.
33
Benefits of using MIS
 By using MIS, RLI can respond effectively to the needs of its customers; more customers
are willing to buy the insurance products, resulting in an increase in the number of RLI's
customers.
 Efficiency of the sales team goes up as their systems and processes are computerized and
as they have discarded paper systems. The time gained in this manner can be spent for
customer engagements, thereby increasing the company's productivity, which in turn
results in increased sales.
 Ease in the collection of data regarding claims and also in the collection of feedback.
 Ease in paying premium for customers.
 Increased marketing efficiency and effectiveness.
34
Questionnaire
1. Does management developed and maintained a current MIS policy or practice?
Yes, we have been following the policy of MIS.
2. What is time period for which Company is using MIS?
We have been using MIS for past three to 0four years.
3. How did MIS policy helped the organisation in improving its efficiency and profitability?
Adopting MIS was of great benefit to the organisation and in the past years it has helped
us to improve our efficiency very much.
4. Does the policy or practice reviewed and updated regularly?
The policy regularly been updated and whenever the need arises for a newer policy or we
feel that the existing system has become obsolete then we prefer updating of our system.
5. When was the last time that you updated your MIS policy?
It has been around 3-4 months since we had updated the system.
6. What are the security norms for handling the policy incorporate?
It does require user approval at all phases and for all the employees without which the system
cannot be accessed.
35
7. Are there any benefits which you would like to mention?
The payroll of the employees are properly maintained without any mistakes and the
amount of pilferage has substantially reduced. Also the placement of order to maintain the proper
stock quantity has become very easy, This is also avoid stock out situation as well as over stock
situation. And there are various other benefits also.
8. What type of management information require the most production effort?
The maintenance of Financial Statements and reconciliation requires the most production
effort.
9. Did you train and instruct the employees for the operation of MIS?
Yes, we do train the new employees so that they should be efficient and well equipped
with the system.
10. Do you have any mechanism through which any shortcoming or weakness may be reported?
Yes, we do have a suggestion box at the counter as well as we take a bi-monthly feedback
from our employees so as to improve our performance and overcome our weaknesses.
36
Conclusion
Insurance industry must tap new geographical areas. They must introduce innovative products to
reach wider segments of the population. They must ensure that customers get the right kind of
information and solution so that customers can meet their real needs. The life insurance industry
is in its infancy in India, and the focus of all the current players is geared towards growth in an
underinsured market. But ultimately, the survivors will be the ones who are able to build a
sustainable business. As has been discussed throughout the chapter, information systems help the
companies to sustain their business through increased customer focus, efficient sales force
management and lower cost of operation.
Comparison
The three companies viz. PepsiCo, Pantaloons, Reliance Life Insurance belong to three
distinct industries. Hence, comparing their MIS system would not only be impossible but also
inappropriate, unfair and unreasonable.
However, on a second thought, the MIS system used in Reliance Life Insurance and
PepsiCO are far more better and realistic in nature. Their MIS system yielded results not only in
the short term but also would result in long term benefits.
37
Bibliography
 www.pantaloon.com
 www.moneycontrol.com
 www.sebi.gov.in/dp/pantaloon.pdf
 www.reliancelife.co.in
 www.pepsicoindia.co.in
 Information Systems for Managers, Gabriel Pacioli
 Using MIS, David Kroenki
 Data Governance, Ladley
 MIS, Kenneth Lauden

More Related Content

PPTX
Media planning & strategy
PDF
Service blueprint of A typical hospital
DOC
Business Analytics
PPTX
Mckinsey and Company Presentation
PPTX
Infosys case study by Harvard for Infosys consulting
PPT
Mis Mac
PPT
Green Marketing
PPTX
Transaction processing system
Media planning & strategy
Service blueprint of A typical hospital
Business Analytics
Mckinsey and Company Presentation
Infosys case study by Harvard for Infosys consulting
Mis Mac
Green Marketing
Transaction processing system

What's hot (8)

PPT
IBM Corporation - Case Study
PPTX
EMAMI LTD. - BOROPLUS
PPTX
Narayana health: the low cost & high quality service provider.
PPTX
Digital advertising
PPT
Medical Tourism
PPTX
promotional mix of surf excel
PDF
Itc Soaps
PPTX
Corporate communications
IBM Corporation - Case Study
EMAMI LTD. - BOROPLUS
Narayana health: the low cost & high quality service provider.
Digital advertising
Medical Tourism
promotional mix of surf excel
Itc Soaps
Corporate communications
Ad

Similar to MIS (20)

PPTX
2. information system
PPT
Management information system by ravi kumudesh
PPT
Management Information System by Ravi Kumudesh
PPT
Management Information System by Ravi Kumudesh
PPT
Management Information System by Ravi Kumudesh
DOCX
web content management system for bca students bldea college
PPT
1-Intro_MIS.ppt
PPT
Management information systems
PPTX
The following are the types of cables used in networks and other related topics
PPTX
Information Systems, Data and MIS
PPTX
Management Information System
PPTX
Management Information System ( MIS )
PPT
Management Information System: Information, Information System, Management In...
PPTX
Group 2 Work MIS.pptx,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
PPT
lesson 2
PPTX
Management Information System.pptx
PPT
Introduction to mis, dcbm, naman
PPTX
Information_System_pptx.pptx
PPT
PPT
Mis systems ch1
2. information system
Management information system by ravi kumudesh
Management Information System by Ravi Kumudesh
Management Information System by Ravi Kumudesh
Management Information System by Ravi Kumudesh
web content management system for bca students bldea college
1-Intro_MIS.ppt
Management information systems
The following are the types of cables used in networks and other related topics
Information Systems, Data and MIS
Management Information System
Management Information System ( MIS )
Management Information System: Information, Information System, Management In...
Group 2 Work MIS.pptx,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
lesson 2
Management Information System.pptx
Introduction to mis, dcbm, naman
Information_System_pptx.pptx
Mis systems ch1
Ad

More from Ojas Narsale (9)

PDF
Project Report on Research Methodology
PDF
Project on Profits and Gaind from Business and Prof. (PGBP)
PDF
Ratios Analysis
DOCX
Environmental Audit and Accounting
DOCX
International Capital Movement
DOCX
Operating Costing
DOCX
Project Report on IFRS
DOCX
Project Report on European Union
DOCX
Budgetary Control
Project Report on Research Methodology
Project on Profits and Gaind from Business and Prof. (PGBP)
Ratios Analysis
Environmental Audit and Accounting
International Capital Movement
Operating Costing
Project Report on IFRS
Project Report on European Union
Budgetary Control

Recently uploaded (20)

PDF
Microbial disease of the cardiovascular and lymphatic systems
PPTX
human mycosis Human fungal infections are called human mycosis..pptx
PDF
Pre independence Education in Inndia.pdf
PDF
Anesthesia in Laparoscopic Surgery in India
PPTX
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
PDF
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
PDF
Supply Chain Operations Speaking Notes -ICLT Program
PPTX
Week 4 Term 3 Study Techniques revisited.pptx
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PDF
Insiders guide to clinical Medicine.pdf
PPTX
BOWEL ELIMINATION FACTORS AFFECTING AND TYPES
PPTX
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
PDF
TR - Agricultural Crops Production NC III.pdf
PDF
FourierSeries-QuestionsWithAnswers(Part-A).pdf
PDF
STATICS OF THE RIGID BODIES Hibbelers.pdf
PDF
Business Ethics Teaching Materials for college
PDF
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
PPTX
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
PPTX
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
PPTX
Cell Types and Its function , kingdom of life
Microbial disease of the cardiovascular and lymphatic systems
human mycosis Human fungal infections are called human mycosis..pptx
Pre independence Education in Inndia.pdf
Anesthesia in Laparoscopic Surgery in India
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
Supply Chain Operations Speaking Notes -ICLT Program
Week 4 Term 3 Study Techniques revisited.pptx
Final Presentation General Medicine 03-08-2024.pptx
Insiders guide to clinical Medicine.pdf
BOWEL ELIMINATION FACTORS AFFECTING AND TYPES
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
TR - Agricultural Crops Production NC III.pdf
FourierSeries-QuestionsWithAnswers(Part-A).pdf
STATICS OF THE RIGID BODIES Hibbelers.pdf
Business Ethics Teaching Materials for college
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
Cell Types and Its function , kingdom of life

MIS

  • 1. Introduction to Information Systems Executives in an organization provide leadership and direction for planning, organizing, staffing, supervising and controlling business activities. Each of these business activities involves decision making process. For making decisions, Executives need information. The required information is to be provided by information specialist or by data processing department. With the increasing competition in the era of information and knowledge based economy, the demands for organized, need based information is increasing day by day. During the growth of a competitive global enviroment, there is considerable pressure on most organisations to make their operational, tactical, and strategic process more efficient and effective. A Management Information System (MIS) is a group of components which can increase the competitiveness and gain better information for decision making.
  • 2. 1 Elements of MIS Consequently, many organisations decide to implement MIS in order to improve the effectiveness and efficiency of their organisations. However, a lack of awareness of numerous and varied challenging issues surrounding the implemenation process could be problematic for the whole process. Furthermore, the problem of a lack of key success issues seems to be a serious obstacle for the management information system (MIS) implementation process. Additionally, MIS implementation has effects on an organisation and these effects are related to the consequences of the business processes. Consequently, this issue is critical and crucial for an organisation to consider when they implement a new MIS Management Information System Hardware Software DataProcedures People
  • 3. 2 Impact of MIS Information & Organizations Intended effects Unintended effects Positive effects Negative Effects Organistional Impact Group Impact Individual Impact
  • 4. 3 Functional aspects ofMIS MIS is an integrated collection of functional information systems, each supporting particular functional area.
  • 5. 4 FinancialMIS This MIS provides financial information to all financial managers within an organization. Manufacturing MIS
  • 6. 5 Marketing MIS This MIS supports managerial activities in product development, distribution, pricing decisions & promotional effectiveness. Human ResourceMIS This type of MIS is concerned with all the activities related to employees & potential employees of the organization.
  • 7. 6 Business functions There are 4 major business functions: 1. Manufacturing & production. 2. Sales & marketing. 3. Finance & accounting. 4. Human resources. Every business regardless of its size must perform the above mentioned 4 functions to succeed. It must produce the product or service; market & sell the product; keep track of accounting & financial transactions & perform basic human resource tasks such as hiring & retaining employees.
  • 8. 7 The order fulfillment process Fulfilling a customer order involves a complex set of steps that require the close coordination of the sales, accounting & manufacturing functions. Role of Information Systems in a business: Firms invest in information systems in order to:  Achieve operational excellence.  Develop new products & services.  Attain customer intimacy & service.  Improve decision making.  Promote competitive advantage.  Ensure survival.
  • 9. 8 Systems from a functional perspective  Sales & marketing systems  Manufacturing & production systems  Finance & accounting systems  Human resources systems Sales & Marketing systems: They support activities for selling & marketing firm’s products or services. Senior management: monitor trends affecting product & sales, planning for new products & services, monitor performance of competitors. Middle management: support market research; analyze marketing campaigns, pricing decisions & sales performance. Operational management & employees: locating & contacting potential customers, process orders, provide customer service support. Sales Information Systems
  • 10. 9 Manufacturing & production systems: This system support activities for producing firm’s product or services. Senior management: help plan long-term manufacturing goals such as technology investments & locating new plants. Middle management: analyze & monitor manufacturing & production costs & resources. Operational management: manage status of production tasks An Inventory Control System
  • 11. 10 Finance & accounting systems: This systems support activities for managing financial assets, firm’s capitalization & financial records. Senior management: establish long-term investment goals & provide long range forecasts of firm’s financial performance. Middle management: oversee & control firm’s financial resources. Operational management: track flow of funds in firm through transactions (paychecks, payments, securities reports, receipts etc.) An Accounts Receivable System Human resources systems This system support activities for attracting, developing & maintaining firm’s workforce. Senior management: identify manpower requirements (skill, education level, types & number of positions etc.) for meeting long term business plans. Middle management: monitor & analyze recruitment, allocation & compensation of employees. Operational management: track recruitment & placement of employees.
  • 12. 11 An Employee Record Keeping System Systems from a constituency perspective Transactionprocessing systems  It serves operational managers  Its principal purpose is to answer routine questions & to track the flow of transactions through the organization. For e.g. inventory status, granting credit to customers etc.  It monitors status of internal operations & firm’s relationship with external environment.  Major producer of information for other systems.  It is highly central to business operations & functioning. ManagementInformation Systems (MIS) & DecisionSupport Systems (DSS)  It provide middle level managers with reports on firm’s performance which helps them to monitor firm’s operations & helps in predicting future performance.  It summarizes & gives reports on basic operations using data from TPS.  It provides weekly, monthly, annual results but may enable drilling down into daily & hourly data.  It is typically not very flexible system with little analytical capability.
  • 13. 12 How MIS obtain data from Organization’s TPS In the system illustrated by this diagram, 3 TPS supply summarized transaction data to the MIS reporting system at the end of the time period. Managers gain access to the organizational data through the MIS, which provide them with appropriate reports. DecisionSupport Systems (DSS)  It supports non-routine decision making for middle level management. For e.g. what would impact on production schedules be if the sales doubled in any previous month?  It uses information from TPS, MIS & external sources.  The system uses various modules to analyze the data.  It focuses on extracting, analyzing information from large amounts of data.
  • 14. 13 Executive Information Systems (EIS)  This type of information serves senior managers.  It addresses strategic issues & long term trends for e.g. what types of products should we make in next 5 years?  The system addresses non-routine decision making.  It provides generalized computing capacity that can be applied to changing set of problems.  The system draw summarized information from MIS, DSS & data from external events.  It typically uses web portal interface to present the content.
  • 15. 14 Relationshipof Systems to one-another TPS: it is the major source of data for other systems. EIS: it is primarily a recipient of data from lower level systems. Exchange of data between functional areas for e.g. sales order transmitted to manufacturing system.
  • 16. 15 The study contains detailed analysis of MIS systems implemented in various organizations namely:  Pepsi Co  Pantaloons  Reliance Life Insurance Objectives of Study The objective of the study was to study the various tools and procedures adopted by various organizations for employing an efficient and effective MIS in their respective organization to tackle their problems and to be a leader in their respective sectors. Research methodology The data contained in this project is secondary data and collected from various books of renowned authors and from trusted webistes.
  • 17. 16 ABOUT PEPSI CO MISSION To be the world's premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”. VISION "To build India’s leading total beverage company, delighting consumers by best meeting their everyday beverage needs, and stakeholders, by delivering performance with purpose, through our talented people." SUSTAINABILITY VISION "PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today" Tomorrow better than Today
  • 18. 17 HISTORY AND PROFILE PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana 100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, non-carbonated beverage and a new innovation Nimbooz by 7Up. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’ savoury crackers. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.
  • 19. 18 EXECUTIVE SUMMARY Introduction PepsiCo is a world leader in convenient snacks, foods & beverages, with revenue of more than $39 billion & more than 1, 85,000 employees. The company consists of PepsiCo American Foods (PAF), PepsiCo Americas Beverages (PAB) & PepsiCo International (PI). PAF includes Frito-lay North America, Quaker foods North America & all Latin America food & snack businesses. PAB includes PepsiCo Beverages North America & all Latin America beverage businesses. PI includes all PepsiCo businesses in UK, Europe, Asia, Middle East & Africa. PepsiCo brands are available in nearly 200 countries & generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brands names are more than 100 years old, but the corporation is relatively young. PepsiCo was founded in 1965 through a merger of Pepsi-Cola & Frito-Lay. Tropicana was acquired in 1998 & PepsiCo merged with Quaker Oats Company, including Gatorade, in 2001. PepsiCo offers product choices to meet a broad variety of needs & preferences – from fun-for- you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is “To be the world’s premiere consumer “Products Company” focused on convenient foods & beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth & enrichment to our employees, our business partners & the communities in which we operate. And in everything we do, we strive for honesty, fairness & integrity.” Pepsi Co Headquarters PepsiCo World Headquarters is located in Purchase, New York. The 7 building headquarters complex was designed by Edward Durrell Stone, one of America’s foremost architects. The unit of PepsiCo we visited manages the supply for several wholesalers, retailers, restaurants, hotels & other such food outlets. In order to achieve the projected sales target effectively, the organization ensures a comprehensive strategic alignment with the overall PepsiCo’s business strategy. The unit’s primary functions are to conduct a systematic manufacturing & supply of the product without any tactical flaws. Pepsi products are safe, Pepsi analyze water, sugar & flavorings in accordance with the best international guidelines. Pepsi products comply with most stringent international regulations, including the new regulations for carbonated soft-drinks.
  • 20. 19 Management Information System In PepsiCo The microcomputers are linked up to PepsiCo’s central computer system daily to update inventory information system. Management estimates that over $25,000 (Rs. 12,50,000) per year may be saved because of the system. 1. In PepsiCo it helps to recognize market trends: MIS helps PepsiCo’s managers to recognize market trends, in respect of price, designs of products, fashions etc. timely information of the market trend enable the firm to follow the right course of action. 2. It facilitates marketing planning & control: effective marketing planning is required in terms of product planning, pricing, promotion & distribution. Such planning will be possible only if the company is possessing adequate & relevant information. This is also possible through MIS. 3. Quick supply of information in PepsiCo: today a form has to take quick decisions, for this purpose it requires fast flow of information which is facilitated by a properly designed MIS. 4. Improves quality of decision making: properly designed MIS supplies reliable & relevant information. With the help of computers & other data processing equipments, the marketing managers over there can make effective decisions at the right time.
  • 21. 20 Status of MIS Computer Based Information Systems:  Electronic Data Interchange (EDI)  Information exchange between companies.  Direct Exchange (DEX)  Information exchange between hand-held computer & store’s delivery system. Strategic Business Units 1. A distinct mission & specific target market. 2. Control over their resources. 3. Their own competitors. 4. Plans independent of other businesses. Business Process There are so many products, operations centers, & offices required for massive co-ordination of each department, activity, geographic location & employees. PepsiCo uses MySAP Business Suite applications in the management of their enterprise resource management. The systems help to standardize the internal software & systems through the elimination of legacy systems, thus reducing the redundancy & error that are common in nature of legacy systems. The system is built with the industry best practices that allow Pepsi to be at the forefront of the industry in each area of the business.
  • 22. 21 PANTALOONS Retail (India) Limited Vision of Pantaloons Pantaloons has a broad vision of delivering everything, everywhere, every time for every Indian consumer in the most profitable manner. Mission Statement of Pantaloons  Pantaloons share the vision and belief that its customers and stakeholders can be served only by creating and executing future scenarios in the consumption space leading to economic development.  It will be the trendsetter in evolving delivery formats, creating retail reality and making consumption affordable for all customer segments—for classes and for masses.  It will infuse Indian brands with confidence and renewed ambition.  It will be efficient, cost conscious and committed to quality in whatever it does.  It will ensure that its positive attitude, sincerity, humility and united determination are the driving forces that make it successful.
  • 23. 22 Business Objectives of Pantaloons To grab the full wallet of the consumer by capturing the whole consumer space: It is a concept given by Kishore Biyani, Chief Executive Officer (CEO) of Future Group; he believes that everything (petroleum, telecommunication, banking, etc.) comes under retail and thus the firm can grab the full wallet of the consumer. Design of MIS in Pantaloons It is said that the recipe for making a good decision is 90 per cent information and 10 per cent inspiration. It is viewed that the following areas in Pantaloons are the most important areas through which business efficiency can be promoted:  Stockholding report  Sales report  Age analysis  Operating parameters Stockholding Report: First-hand information about stock availability is considered to be the most important information for use by department and store managers. A format marked ‘A’ has been evolved to provide information regarding the availability of each item every day. This format
  • 24. 23 gives information about the opening and closing stocks of the day in terms of quantity and amount. This information is specific to one unit only because its storage capacity is limited and predetermined and may not compare with other sister units. Hence, this information is used for the appraisal by the department manager and store manager of respective units only. Sales Report: Format ‘B’ is the proposed MIS for sales reports to provide data related to daily sales. The format includes cost price, maximum retail price, discount, margin (gross and net) and achievement for a particular item in the showcase. At the right end of the format, achievement is shown in terms of target sales and actual sales. The targets for different units will be different. Hence, comparison of this information may not be meaningful. The most important parameter is sales. Here, the column is widened to include the data in terms of amounts achieved by other sister units also. A comparison and view of this information on sales head will give rise to an expectation for the gradual increase in sales turnout. This will ultimately help in creating a sense of competition among the units and thereby the growth of the organization. Age Analysis Report: It is important to keep track of stock movement for any item placed in the showcase. Format ‘C’ is proposed to be raised on a weekly basis. This gives specific information regarding the number of days for which any incoming consignment is held in the floor. This will be helpful in tailoring the frequency of accepting incoming consignment for a particular store. A detailed analysis of the information in this format will also provide knowledge about the fluctuation in demand with the change of seasons, that is, seasonal demands. This format, however, cannot be used for the comparison of performance of other units.
  • 25. 24 Operating Parameters: Format ‘D’ is planned to include information regarding the quantum of conversion of visiting/intending customers to real customers. This information is important to a very high degree for any unit. This speaks more of the efficiency of sales executives in converting individuals intending to buy a product to real customers. This indicates the positive and caring attitude of sales executives towards the visiting customers. In other words, increase in efficiency focuses on the ability to improve selling skills. The format includes information on the customer conversion head achieved by different units. This makes a unit aware of its efficiency compared with other units. MIS Tools used in Pantaloons All the Pantaloons store units are presently using SAP Systems Evaluation Programme and REM for generating reports from the system. Initially, they were using the REM system for generating reports. In 2006, Pantaloons first implemented SAP in its operation process. SAP is the upgraded version of REM, in which all the stores get all the reports required for their operations as well as the comparisons of their performance with other sister units.
  • 26. 25 Discussion and Findings  MIS of Pantaloons and MIS of other stores like Shoppers Stop, etc., differ on the basis of merchandise selection.  MIS across the Future Group retail stores, viz, Pantaloons, Central and Big Bazaar, are similar with product diversification, that is, category of products across different retail outlets, as the major differentiator.  Analysis of reports is done at one place using SAP (BIW), and it is found that SAP is more effective than REM, which was used earlier.  It was found that REM is not able to give accurate data; so it was changed to SAP (BIW).  In the transition period there were many difficulties: For example, eight to 10 people who were trained across the globe for implementing SAP left their jobs.  In Pantaloons, the major thrust is on effective utilization of shop floor and of unused retail space.  Any sister concern of the Future Group gives profit to the concerned store if the store utilizes its shop floor.  Trend analysis for the demand is predicted, which helps to increase the sales for the season.  Increased marketing efficiency and effectiveness.
  • 27. 26 Reliance Life Insurance RLI is an associate company of Reliance Capital Limited, which is a part of Reliance- Anil Dhirubhai Ambani Group. The characteristics of RLI are as follows:  One of the fastest gainers of market share in new business premium among the private players with an incremental market share.  Continues to be one among the fast-growing private life insurance companies in the country with a year- over-year growth of 195 per cent in new business premium.  A company that crossed 1.7 million policies in just two years into its operation, post the takeover of AMP Sanmar business.  Initiated Express Life, a unique over-the-counter sales process for unit-linked insurance policies (ULIPS) in the industry.  Accomplished a large distribution ramp-up in the industry in a short span of time by opening 600 branches in 10 months, taking the overall branch network to more than 740 branches.  Continues to be one of the two life insurance companies in India that have been certified ISO 9001:2000 for all their processes.
  • 28. 27  Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the financial services category by the Council for Fair Business Practices (CFBP). Vision and Mission of the Company  The vision of the company is- Empowering everyone to live their dreams.  The mission of RLI is to- Create unmatched value for everyone through dependable, effective, transparent and profitable life insurance and pension plans. Issues and Challenges faced by RLI RLI is a relatively new entrant in the insurance sector. To attract customers, RLI targets the urban youth segment. The younger generation prefers life insurance as a saving as well as investment option. As a result, most of the products in RLI's portfolio are ULIPs. The customer expectancy of value addition in terms of equity-linked gain and collateralization of policy for loans requires collaboration with multiple agencies. New opportunities in pension funds and stringent regulatory compliance present opportunities as well as challenges to RLI. These challenges and issues are summarized as follows:  Business challenges and issues for industry  Technical challenges and issues
  • 29. 28 BusinessChallenges and Issues for Industry  Negative underwriting of (property and casualty)- claims' cost continues to rise  Price increase in select markets, in response to loss of trends, litigation and state regulators  Disproportionate manual operation and high paperwork  Increasing global competition  Pressure of regulatory compliance  Increasing customer expectation  Efficient and effective service- changing requirements  Requirements to provide high benefits at low prices  Compelling product changes  Unfavourable trends in investment returns  Slow penetration of new products and competitive time to go to market  Issues in channel management
  • 30. 29 Operations Strategy of RLI The major dimensions that form the competitive position of the company include the following: 1. Cost- ‘make it cheap’ 2. Product quality and reliability- ‘make it good’ 3. Delivery speed- ‘make it fast’ 4. Delivery reliability- ‘deliver it when promised’ 5. Coping with the changes in demand- ‘change its volume’ 6. Flexibility and new product introduction speed- ‘change it’ 7. Other product criterion- ‘support it’ An operation cannot excel simultaneously on all the competitive dimensions. Consequently, a firm's management has to decide which parameters of performance are critical to the firm's success and then concentrate on these characteristics.
  • 31. 30 Use of Information Systemsin RLI The use of an information system in the insurance industry helps the industry in the following ways: 1. Manage customer relationship 2. Manage sales force effectively 3. Help customers to instantly access information, and provide solutions instantly 4. Remind customers of service requirements, and provide periodic follow-up and alerts 5. Online enquiry and transactions providing customer satisfaction 6. Automatic reporting and metrics to monitor performance and productivity Software Tools used in RLI IBM Lotus Notes: The Notes client is mainly used as an email client, but it can also be used as a browser, notebook and calendar/resource reservation client, as well as a platform for interacting with collaborative applications. SAP R/3: The enterprise software helps to store and retrieve all details about transactions related to different departments. These are Web-based transactions that help RLI to carry out its business in an efficient manner. PTS: PTS is used to retrieve the information of all policy holders and policies, collection remainder, overdues and penalties.
  • 32. 31 SafeBoot: This is used for data security by encrypting customer data so that unauthorized accesses can be reduced Redress Percentage With the increase in competition in the insurance sector in India, there is a dire need for each and every insurance company to not only attract customers but also retain the customer base. For a new company like RLI, it is important to strive in a highly competitive market. For this, customers should be given prime importance and their problems must be addressed without any delay so as to retain them. Redress percentage is measured to achieve the strategic objective in customer perspective. This is a part of grievance management. This is done in order to know how far the company has been successful in solving the problems of its customers. Sample MIS Report Before selling a particular policy to a customer, the advisor gives the customer a policy brochure, which contains all the details about the policy. Then, if the customer is satisfied with the plan, the transaction process starts. The policy purchased by a customer is mentioned in the MIS template.
  • 33. 32 Every customer is given a separate application form with a unique number. This application is forwarded by the advisor to the branch office from where, after verification, it is sent to the head office. The time taken for the process is called TAT. This is mentioned in the sample MIS template. Cost-BenefitAnalysis Cost Involved There are three types of costs involved in implementing a MIS. They are as follows:  Acquisition cost- These are the costs related to the initial purchase of software and hardware. Hardware includes server, router, switch, hub and magnetic storage, whereas software includes SAP R/3, Lotus Notes and link charges.  Directly related costs- These are the costs involved in deploying and maintaining the technology platform, along with the cost of developing, supporting and integrating applications. Commissioning of SAP, application development and system maintenance come under directly related cost.  Consequential cost- These costs include the costs of both planned and unplanned downtime, which are often hefty and difficult to quantify, and can include loss of revenue opportunities, the cost of capital wasted in idle productivity or the cost of damaged business relationships with partners and customers.
  • 34. 33 Benefits of using MIS  By using MIS, RLI can respond effectively to the needs of its customers; more customers are willing to buy the insurance products, resulting in an increase in the number of RLI's customers.  Efficiency of the sales team goes up as their systems and processes are computerized and as they have discarded paper systems. The time gained in this manner can be spent for customer engagements, thereby increasing the company's productivity, which in turn results in increased sales.  Ease in the collection of data regarding claims and also in the collection of feedback.  Ease in paying premium for customers.  Increased marketing efficiency and effectiveness.
  • 35. 34 Questionnaire 1. Does management developed and maintained a current MIS policy or practice? Yes, we have been following the policy of MIS. 2. What is time period for which Company is using MIS? We have been using MIS for past three to 0four years. 3. How did MIS policy helped the organisation in improving its efficiency and profitability? Adopting MIS was of great benefit to the organisation and in the past years it has helped us to improve our efficiency very much. 4. Does the policy or practice reviewed and updated regularly? The policy regularly been updated and whenever the need arises for a newer policy or we feel that the existing system has become obsolete then we prefer updating of our system. 5. When was the last time that you updated your MIS policy? It has been around 3-4 months since we had updated the system. 6. What are the security norms for handling the policy incorporate? It does require user approval at all phases and for all the employees without which the system cannot be accessed.
  • 36. 35 7. Are there any benefits which you would like to mention? The payroll of the employees are properly maintained without any mistakes and the amount of pilferage has substantially reduced. Also the placement of order to maintain the proper stock quantity has become very easy, This is also avoid stock out situation as well as over stock situation. And there are various other benefits also. 8. What type of management information require the most production effort? The maintenance of Financial Statements and reconciliation requires the most production effort. 9. Did you train and instruct the employees for the operation of MIS? Yes, we do train the new employees so that they should be efficient and well equipped with the system. 10. Do you have any mechanism through which any shortcoming or weakness may be reported? Yes, we do have a suggestion box at the counter as well as we take a bi-monthly feedback from our employees so as to improve our performance and overcome our weaknesses.
  • 37. 36 Conclusion Insurance industry must tap new geographical areas. They must introduce innovative products to reach wider segments of the population. They must ensure that customers get the right kind of information and solution so that customers can meet their real needs. The life insurance industry is in its infancy in India, and the focus of all the current players is geared towards growth in an underinsured market. But ultimately, the survivors will be the ones who are able to build a sustainable business. As has been discussed throughout the chapter, information systems help the companies to sustain their business through increased customer focus, efficient sales force management and lower cost of operation. Comparison The three companies viz. PepsiCo, Pantaloons, Reliance Life Insurance belong to three distinct industries. Hence, comparing their MIS system would not only be impossible but also inappropriate, unfair and unreasonable. However, on a second thought, the MIS system used in Reliance Life Insurance and PepsiCO are far more better and realistic in nature. Their MIS system yielded results not only in the short term but also would result in long term benefits.
  • 38. 37 Bibliography  www.pantaloon.com  www.moneycontrol.com  www.sebi.gov.in/dp/pantaloon.pdf  www.reliancelife.co.in  www.pepsicoindia.co.in  Information Systems for Managers, Gabriel Pacioli  Using MIS, David Kroenki  Data Governance, Ladley  MIS, Kenneth Lauden