Mis case presentation
- 1. MIS Case Presentation Apple, Microsoft, IBM, and Others: The Touch Screen Comes of Age Presented By- Group B 11 Nilesh Gadhve (12077) Madhev Das (12086) Shweta Pathak (12108) Sreekanth K. (12110) Vishak R.(12119)
- 2. Case Facts WIMP devices have dominated computing for several years using GUI А touchscreen is an electronic visual display that can detect the presence and location of a touch within the display area. Emerging technologies • Combined input and output technology- Touchscreen • Mitsubishi’s Diamond Touch Table o touch and gesture activated display o Supports small group collaboration o Identify the person who is touching it Reduced the dependence on memory for syntaxes
- 3. Uses two types of technologies- • Capacitive- It consists of an insulator, coated with a transparent conductor. As the human body is also an electrical conductor, touching the surface of the screen results in a distortion of the screen's electrostatic field, measurable as a change in capacitance. The location of the touch is determined and then sent to the controller for processing. • Resistive- It comprises several layers, the most important of which are two thin, transparent electrically-resistive layers separated by a thin space. A voltage is applied to one layer, and sensed by the other. When an object presses down on the outer surface, the two layers touch to become connected at that point. By rapidly switching between each layer, the position of a pressure on the screen can be read.
- 4. Implications Touch is the booming field of research Reality based interaction Virtual reality- is a term that applies to computer- simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds. Context- aware computing Perceptual and affective computing- Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects. Tangible interaction- physical objects are recognized directly by a computer Altogether, it is more like a real world
- 5. Apple Inc. Multinational corporation Sells consumer electronics, computer software and personal computers Touchscreen Technology • Apple’s iPhone has set an example- took human computer interface to a new level o Screen of iPhone can identify a variety of touches and gestures o Can handle multiple touches o Example- using fingers to zoom in and zoom out • iPod Touch • iPad, iPad Mini • MacBook Air
- 6. Microsoft Microsoft Corporation an American multinational corporation that develops, manufactures, licenses and supports a wide range of products and services related to computing. Microsoft’s Surface computer revolutionized the gadgets • Puts input and output devices in a large tabletop device that can accommodate touches and gestures and recognize physical objects laid on it. • Microsoft is also trying to implement Surface in Starwood Hotels and Resorts Microsoft’s coffee table computer VIDEO
- 7. IBM IBM manufactures and markets computer hardware and software and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM’s Everywhere Display Project- • Any part of an ordinary room can be used to project images using a projector. • Video cameras capture the inputs of our touch and interpret to the computer. • Easily movable and reconfigured since it contains no computer parts at all. Example- METRO Future Store in Germany used technology to project wine details on the floor. IBM is also developing a prototype system for grocery stores.
- 8. Changing Scenario… Anticipating the fusion of different interaction technologies eliminating the separation between input and output devices. “Less is more- you try to get less and less stuff to reduce complexity” is being changed to “More is actually less-more of the right stuff in right place, and complexity disappears”. In future, desktop computers might be much the same as today. But you can just throw stuff with the mouse or a gesture onto a wall and then work with your gestures standing at the corner. “The challenge is without throwing the baby out with the bath how do we reap the benefits of these new approaches while preserving the best part of the things that exist.
- 9. Question 1 What benefits may Starwood Hotels derive from the introduction of touch- screen technology, as noted in the case? What possible disruptions may occur as a result? Provide several examples of each.
- 10. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. It introduced Microsoft Surface in 2007. The table includes a 30-inch display that uses infrared cameras and a projector to create a 360-degree touch-screen that can respond to multiple users' hand gestures, as well as interact with other objects. It works without a traditional mouse or keyboard, allowing people to interact with content and information by using their hands and natural movements. Each Surface computer is reported to have cost Starwood around $10,000.
- 11. Advantages People can hunt for photos and videos of Sheraton hotels around the country, look up local businesses on a map, browsing and listening to music, creating play lists, sending photos home, downloading books, and even ordering food and drinks, all with the drop of a credit card or their Starwood Preferred Guest loyalty card. Guests will be able to view their choices in real time images before they decide to avail them. Even in the restaurants the calorie values, availability reports, ingredients etc. can be known instantly.
- 12. Hotel guests can use the Surface computers as a virtual concierge by means of applications such as • City Tips- a program which uses Virtual Earth to help guests find nearby restaurants and entertainment venues. • Sheraton Snapshots- which lets you check out all the other Sheraton hotels worldwide. • The Sounds of Sheraton- which lets you play music using the Surface as a jukebox. It takes away the pain of the long cues.
- 13. Surface also features the ability to recognize physical objects that have identification tags similar to bar codes. By simply setting a “tagged” wine glass on the surface of the table, a Sheraton bar or restaurant could provide guests and customers with information on the wine, pictures of the vineyard it came from and suggested food pairings tailored to the offered menu. As the machine is made to order, there is always a possibility for change and evolution. Perhaps they can include games to keep the guests, especially kids, interested. Also lending individuality – or a personality – to the table using interactive 3D characters might be a wonderful business idea.
- 14. Disadvantages The failure of connectivity networks will affect the operations. While there is somewhat of a learning curve with the machines-it's not immediately clear where or how to "click" the table. Some guests were using their hands rather than fingers to zoom around the map and find their hometowns. It seemed that the table would appeal much more to teens than it would adults. As Hotel industry is a service industry customer interaction and relations should be at the highest level which is bypassed by this machines. The human interaction and instant decision making cannot be supplemented by machines. Rise in Unemployment as machines replace waiters and support staff.
- 15. Examples Redbull- use surface computing in bars across Europe Fuji Films World Bank in Canada AT and T
- 16. Question 2 Bill Buxton of Microsoft stated that “Touch now may be where the mouse was in about 1983.” What do you make of his comments, and what do you think it would take for touch technology to displace the WIMP interface? Justify your answer.
- 17. Even though mouse was founded in 1952, it became a part of the personal computer only after 1983. It became popular when the Microsoft made the first PC- Compatible mouse with initially making the popular MS-DOS program- MS word compatible with mouse. We can compare this state of mouse in 1983 to that of touch technology’s current state. The touch technology is being adopted increasingly to all computing system due to the convenience it provides.
- 18. WIMP interface is commonly used in most of the computing system currently. For touch technology to displace WIMP interface completely, it will require development of a software which is compatible to touch and can be used commonly in all computing devices. The touch technology needs to be more affordable and more robust.
- 19. Question 3 Is advanced touch- screen technology really a solution in search of a problem? Do you agree with this statement? Why or why not?
- 20. Advanced touch screen technology is the need of the hour. All the gadgets from doors of safety lockers to flight entry options all are being converted to touch pads. At this stage high and advanced touch technology is needed. There is also mild competition from advances like “SIRI”. Better Resistance and Reparability. Needs to still match with mouse. .
- 21. There is a growing demand for Tablets. Increase in screen size but decrease in thickness of the smart phones with no keypads. The efficiency and sensitivity should be improved. Water resistant and shock resistant models should be designed. Usage of gorilla glass, AMOLED (active-matrix organic light- emitting diode) is an advancement. New add-ons like touch cover. Still needs improvement in performance.
- 22. References http://en.wikipedia.org/wiki/WIMP_(computing) http://www.apple.com/ http://news.cnet.com/8301-10805_3-10016573-75.html http://www.starwoodhotels.com/sheraton/about/news/news_ release_detail.html?Id=2007-05-30-SI http://www.seattlepi.com/business/article/Microsoft- Surface-tabletop-computers-debut-at-1282142.php http://www.youtube.com/watch?v=9BHA09wCArY http://channel9.msdn.com/blogs/coolstuff/sheratons-get- surface