The document discusses non-response error in survey research. It notes that high non-response rates threaten the validity and reliability of research by introducing non-response bias. It recommends several methods for handling non-response error, including comparing early to late respondents, using response speed as a variable, and comparing respondents to a sample of non-respondents. Achieving an acceptable response rate and representative sampling are important for ensuring external validity when generalizing results. The document also provides recommendations for dealing with missing data in quantitative research.
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