Mkt 571 week 2 quiz uop course tutorial
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The document provides a quiz related to marketing concepts from the University of Phoenix, covering various topics such as consumer buying processes, market segmentation, and brand strategies. It includes multiple-choice questions about brand attitudes, types of market segments, and decision-making heuristics in purchasing. Additionally, it offers links to complete answers and references to quizzes from other weeks in the course.
Mkt 571 week 2 quiz uop course tutorial
- 1. MKT 571 Week 2 Quiz UOP Course Tutorial BY www.TransWebETutors.com Copyright . All Right Reserved By www.TransWebeTutors.com
- 2. 1 Which of the following would consumers associate closely with a brand? • Brand attitudes • Points-of-difference • Customer focuses • Points of reference 2 What is the second stage of the consumer buying process? • Information search • Buyer satisfaction • Purchase decision • Evaluation of alternatives Complete Answers here MKT 571 Week 2 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
- 3. 3 Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? • Segment attractiveness • Segment acid test • Needs-based segmentation • Marketing-mix strategy 4 Which other dimension is the VALS classification system based on besides consumer motivation? • Consumer retention • Consumer resources • Consumer support • Consumer beliefs Copyright . All Right Reserved By www.TransWebETutors.com
- 4. 5 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? • Market membership • Industry membership • Category membership • Product membership Find the final exam answers here MKT 571 Week 1 Quiz 6 When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? • Standard & Poor’s • Trade directories • Internet • Business associates Copyright . All Right Reserved By www.TransWebETutors.com
- 5. 7 Which of the following do brand mantras attempt to define? • Brand identity • Points of difference to other brands • Similarity to other brands • Brand equity 8 Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? • Brand perceptual analysis • Brand positioning bull’s eye • Competitive analysis • Industry analysis Download for answers MKT 571 Week 3 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
- 6. 9 In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? • Dimension to • Relationship to • Response to • Value to 10 Which market is known as the invisible market segment? • Asian American • Hispanic American • African American • Caucasian American Copyright . All Right Reserved By www.TransWebTutors.com
- 7. 11 What other dimension helps market segments be measurable, substantial, accessible, and differentiable? • Actionable • Reasonable • Obtainable • Functional Quiz Answers just a click away MKT 571 Week 4 Quiz 12 How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? • Seven • Nine • Eight • Two Copyright . All Right Reserved By www.TransWebTutors.com
- 8. 13 Which term describes the diverse needs of many ethnic market segments? • Multidiversity marketing • Multifaceted marketing • Mass marketing • Multicultural marketing 14 When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • Elimination-by-aspects heuristic • Conjunctive heuristic • Lexicographic heuristic • Indirect heuristic Final Exam Answers just a click away MKT 571 Week 5 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
- 9. 15 Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? • Brand cannibalizations • Brand extensions • Perceptual mapping • Point-of-difference 16 Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and • positioning • perceptual mapping • positive marketing • possession Copyright . All Right Reserved By www.TransWebETutors.com
- 10. 17 Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? • Brand reference • Points-of-difference • Points-of-parity • Points-of-reference 18 Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and • inflate • communicate • infuse • create • Download Complete Answers MKT 571 Week 6 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
- 11. 19 Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? • Direct • Undifferentiated • Niche • Concentrated 20 Which group is experiencing the fastest population growth today? • African Americans • Asian Americans • Caucasian Americans • Hispanic Americans Copyright . All Right Reserved By www.TransWebETutors.com
- 12. To download the complete answer check MKT 571 Week 6 Final Exam 21 Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? • Product demand • Consumer response • Value proposition • Value-added product Copyright . All Right Reserved By www.TransWebETutors.com
- 13. About Author This article covers the topic for the University Of Phoenix . MKT 571 Week 2 Quiz The author is working in the field of education from last 5 years. This article covers the basic of from UOP.MKT 571 Complete Assignment Other topics in the class are as follows: • MKT 571 Week 1 Quiz • MKT 571 Week 2 Quiz • MKT 571 Week 3 Quiz Copyright . All Right Reserved By www.TransWebTutors.com
- 14. • MKT 571 Week 4 Quiz • MKT 571 Week 5 Quiz • MKT 571 Week 6 Quiz • MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.transwebetutors.com Copyright . All Right Reserved By www.TransWebETutors.com
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