Mkt 571 week 6 quiz uop course tutorial

August 3, 2015August 3, 2015
MKT 571 Week 6
Quiz UOP Course
Tutorial
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1. Which of the following refers to the ability to meet humanity's needs without
harming future generations?
 Sustainability
 Greenwashing
 Ecological footprinting
 Scalability
2. ______ is an obligation to act in a way expected of a reasonable person.
 Reliance
 Liability
 Litigation
 Duty
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3. Your firm has decided to enter the international market with your product called
Trema, a combination of a pocket organizer and cell phone. Even though the
product has been a huge success in the home country, market research suggests
some changes may be required before it can be introduced in Europe. Your CMO
is of the opinion that the product requires certain extra features and the product
will also have to be marketed differently. Your CMO is advocating
 dual adaptation
 straight extension
 forward adaptation
 product standardization

4. Cadbury's "Sports for Schools" promotion offered sports and fitness
equipment for schools in exchange for vouchers. The problem was that the
public and media saw a perverse incentive for children to eat more chocolate,
a product associated with obesity. Which of the following best summarizes
Cadbury's problem?
 Consumers did not value the cause Cadbury was promoting.
 Customers felt that the cause was not in sync with the company’s brand image.
 Consumers resented being sold an inferior product on the back of a cause-
marketing program.
 Customers questioned the link between the product and the cause and saw the firm
as self-serving and exploitive.
Find the final exam answers here MKT 571 Week 1 Quiz

5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the
differences in the costs of distributing the product in the two countries. This
phenomenon is called a(n)
 opportunity cost problem
 market pricing problem
 tactical pricing problem
 price escalation problem
6. Marketing effectiveness rating instruments and marketing audits are
approaches to
 annual-plan control
 profitability control
 efficiency control
 strategic control
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7. A ________ is a comprehensive, systematic, independent, and periodic examination of a
company's or business unit's marketing environment, objectives, strategies, and activities,
with a view to determining problem areas and opportunities and recommending a plan of
action to improve the company's marketing performance.
 marketing plan
 market-based scorecard analysis
 marketing audit
 marketing metric
8. Which of the following is true regarding a marketing audit?
 It focuses on analysis of those marketing activities that have failed to produce adequate results.
 It focuses on a firm’s micromarketing environment.
 It identifies the most-needed improvements and incorporates them into a corrective-action plan with
short- and long-run steps.
 It relies on feedback from company managers for data and opinions.

9. To protect a creative work from being published in any other manner, a company
or author would ____________ the material.
 copyright
 patent
 trademark
 Freelance
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10. Which characteristic of a marketing audit is described by the methodical
evaluation of the macro- and micromarketing environments, objectives and
strategies, system, and activities?
 Independent
 Periodic
 Comprehensive
 Systematic

11. The marketing audit reviews six components of the overall marketing arena
including the marketing environment, marketing strategy, marketing organization,
marketing systems, marketing productivity and
 marketing mix
 marketing control
 marketing function
 marketing development
12. Which of the following is an example of a distribution metric used for
measuring the performance of marketing plans?
 Effective reach
 Market share
 Customer acquisition
 Stock cover in days
Complete Answers here MKT 571 Week 4 Quiz

13 .The purpose of profitability control is to
 evaluate and improve the spending efficiency and impact of marketing
expenditures
 examine whether the company is pursuing its best opportunities with respect to
markets, products, and channels
 understand the efficiency of the sales force, advertising, sales promotion, and
distribution
 examine where the company is making and losing money
14. A marketing audit is typically best conducted by a(n)
 internal department
 outside consultant
 internal marketing executive
 self-audit

15
________ is the process by which firms assess the effects of their marketing
activities and programs and make necessary changes and adjustments.
 Marketing implementation
 Market watch
 Marketing control
 Test marketing
Click here and download MKT 571 Week 5 Quiz
16. Which of the following is likely to be an important trend in marketing in the
future?
 Marketing science
 Manual marketing
 Mass marketing
 Marketing intuition

17. A PR practitioner may be subject to conspiracy in these situations: when the
practitioner participates in illegal action, counsels or guides the illegal policy,
takes part in it, or
 uncovers illegal action
 imagines illegal policy may occur
 cooperates to further illegal action
 unknowingly works with a corrupt agency
Final Exam Answers just a click away MKT 571 Week 6 Final Exam
18. Which of the following is an example of a communication metric used for
measuring the performance of marketing plans?
 Trial rate
 Sales growth
 Response rate
 New customer gains

19. Rising customer expectations, evolving employee goals and ambitions, and
tighter government legislation and pressure are driving companies to
 operate flatter organizations
 practice a higher level of corporate social responsibility
 operate leaner manufacturing facilities
 manage shorter supply chains
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20. The purpose of strategic control is to
 examine whether the company is pursuing its best opportunities with respect to
markets, products, and channels
 understand the efficiency of the sales force, advertising, sales promotion, and
distribution
 evaluate and improve the spending efficiency and impact of marketing expenditures
 examine where the company is making and losing money

21. Straight extension of the product means
 introducing the product to the foreign market without any changes
to the product
 introducing a customized product to the foreign market with
existing marketing strategy
 introducing the product to the foreign market with major changes
to the product
 introducing a customized product to the foreign market with a new
marketing strategy

About Author
This article covers the topic for the University Of Phoenix .
MKT 571 Week 6 Quiz The author is working in the field of education from
last 5 years. This article covers the basic of from UOP.MKT 571
Complete Assignment Other topics in the class are as follows:
 MKT 571 Week 1 Quiz

 MKT 571 Week 6 Final Exam
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Mkt 571 week 6 quiz uop course tutorial

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Mkt 571 week 6 quiz uop course tutorial