Introduction to the Course: Digital & Social Media Marketing
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The document introduces a digital and social media marketing course for students at the University of Alabama, taught by Susan Fant. It emphasizes the dynamic nature of the internet, the importance of social media for businesses, and the opportunities available for individuals to leverage these platforms. The course aims to equip students with practical skills to secure internships and succeed in a digitally-connected marketing environment.
Introduction to the Course: Digital & Social Media Marketing
- 1. Introduction to the Course Digital & Social Media Marketing Susan Fant www.susanfant.com / www.castlesandsllc.com These Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
- 2. The Internet
- 3. The Course A blend of history, theory, current events and application. Focused on teaching you how to use digital and social media marketing professionally for yourself and for companies/organizations. Skill based on the goal of helping each other find and secure internships and opportunities post-school.
- 4. The Instructor: Susan Fant Owner, Castle Sands LLC www.castlesandsllc.com Executive Director FERN www.fernweb.org Writer & Website Creator www.susanfant.com Masters: University of St Andrews (Scotland) Managing in the Creative Industries Bachelors: Birmingham- Southern College Business, Editor of The Hilltop News (Blending Art + Business) Castle Sands
- 5. What’s the point of all of this? THE INTERNET IS DYNAMIC IT’S ALWAYS CHANGING (How you proactively foresee and respond to these changes makes the real difference.)
- 6. Why Should Companies Care? Isn’t Social Media Bad? YOU create the Internet. (Okay, You didn’t create it…but you create the content and you view the content that makes the Internet.) Companies can take advantage of social media and digital marketing (or miss out…or worse, mess it up). Product. Price. Place. Promotion. It all happens in this space.
- 7. How does this make any sense? That’s 1.7 BILLION Views….a Snickers commercial plays first (right now). The top watched video on YouTube of ALL time:
- 8. What does it mean? The earth’s population is 7.023 Billion (According to Google on 8/21/2013…) That means 1.7 Billion+ people watched and rewatched this guy OR about 1/7 of the world’s population watched him.
- 9. What Else Does it Mean Though? It means we can watch modern history in action. Anytime.
- 10. It means small businesses and local artists have a chance on the major playing field.
- 11. It means that an individual person can make a difference. (…and sing you a song, make some money, find a following, fall in love, and create an active web show.)
- 12. It means we have a voice. A global voice.
- 13. “Our” generation has grown up with social media. This is our chance to PROVE “THEM” WRONG Don’t fall for the hype: We’re not the “give me’s” We’re not the “trophy generation” We’re not lazy, disrespectful, or irresponsible.
- 14. We’re the Tech Generation Alexis Ohanian, Co-Founder Reddit L-R ModCloth Founder, Facebook Founder, Pinterest Founders, Brit + Co Founder
- 15. We Have Opportunity The opportunity… to be a tech founder. to get a job. to satisfy a need. to report. to make a sneezing panda video. (that brings joy to everyone who sees it) For ourselves and for companies and organizations.
- 16. Beyond the Social Web Randy Komisar Stanford University E-Corner Partner at Kleiner Perkins Caufield and Byers. Co- founder of Claris Corporation. Served as CEO for LucasArts Entertainment.
- 17. Social Media Isn’t a Bubble Social media (and digital marketing) is here to stay. People are an active part of the internet now. ATTENTION is the scarcest resource companies must compete for 24 hours a day / 7 days a week. And companies must compete for your attention with cat videos, vacation pictures on Facebook, chatting with your best friend (and new best friends) over Skype, Pinterest, YouTube, Reddit, LinkedIn -- ALL KINDS OF MEDIA, MATERIALS, VIDEOS, and INTERACTION.
- 18. Questions?