Mktg555 team5 - final presentation
- 1. Designing HappinessWantIt Health Bars“You don’t have to be a nut to love WantIt Bars”Sonia, Jeff, Lou, Pepe, Pete & Varun
- 2. When we overcomplicate things, we lose focus, and often end up achieving nothing, or end up in a worse position than before
- 3. Over time, the health bars business has become overly complicated, confusing, a little less happy…“Oh and don’t forget to buy some granola bars when you go to the grocery store. You know, the ones I ALWAYS get”Uh… right…A recipe for disaster
- 4. …not to mention misleading, downright dangerous, and often only focused on profitHow did we get there in the first place? How can we fill the void?
- 5. Granola Bars and Health Food in general often only focus on one dimension of happiness of the human beingFriendHealthParentHAPPINESSSoulPartnerWork
- 6. What if we could impact more dimensions?
- 7. To achieve this, we need to design an organization that impacts the customer with its superb service and devotion to wellbeingHopefully turning distant, vague, and even a little creepy (admit it!), help and service proposals……into something high-touch, human, understanding, and even a little crazyI’m not tense, just terribly, terribly alert
- 9. Happiness is a journey, not a destinationWe take a holistic approach to well-being and constantly remind employees that we are in it for the long run…Therefore triggering the long-term deep emotions and motivations that give us the feeling we are making a difference in someone else’s life
- 10. But to go that deep, we need to jump off the ledge firstBy designing HR policies that reward employee creativityBy providing small rewards to provide fleeting moments of happinessBy rewarding employees after long hard slogsCreating shared experiences, to increase the feeling of belongingKeep our employees healthy and cater to their well-being and creativityCapturing the moment using social media, spread the word out to the worldFlexible work environment, family and friends are more important than the workday
- 11. By impacting our employees in all areas of well-being, we set the stage for something largerFriendHealthParentHAPPINESSSoulPartnerWorkIf we give our employees meaning and a sense of belonging, we give them the tools and empowerment to transmit that to our customers
- 12. How would we go about impacting our customers across multiple dimensions?
- 13. By reminding ourselves that we are not just a “Granola Bar Company”…
- 14. Sell, don’t confuseWe want to make it easy for consumers to purchase our bars, we plan to make our displays as simple as possible.Color-coding of the packaging, less imagery and buzzwords, and more useful content is what we want to use to sell our bars.
- 15. Increase our presence in social media (that’s so clever), constant updates, interesting, appealing contentBE THERE…Partner with hospitals, gyms, country clubs, universities, sponsor races, etc.
- 16. Reach out…Set up a call-center where we will offer advise and health tips. Make that number available everywhere.While we are at it, we want to turn this…
- 17. Into this…Innovation is everywhere, not just (specially not) in Corporate Headquarters. Our call-center employees share space with administration and operations.
- 18. Our call center is the brain of our operations. Here is where we transmit our ideas, foster innovation and hear our customers.It is also the main point of contact through which we feel what consumers need, how we are satisfying their needs, and areas where we can improve. We can only become the best health bars/well-being company in the world by taking a complete, total immersion approach to well-being. Of this approach, the health bars are in the front line, but it is not what we are about as a company.As we said before, we are in it for the long run, and we hope to transmit that to our customers and most importantly, to our employees, the ambassadors of our brand.
- 19. THANK YOU!WantIt Health Bars“You don’t have to be a nut to love WantIt Bars”
Editor's Notes
- #2: This looks great. I think we can add in the tag line that Jeff came up with here.
- #4: I think here we should add that there are so many mixed and fake messages in the industry. For example one of the best selling bars is the special K bar. Said to be a nutritional bar it has no health value and is basically pure sugar. Something like this where we show that health bar industry is filled with fake companies and unhealthy bars that are only profit seeking institutions. We want to make a movement. A site and company that gives you a one stop shop for healthy snacks, tips, recipes, etc… as well as a leader for other healthy lifestyle categories such as fitness, mental and physical health… we would have experts and columnists who are devoted to making our call center well informed there by informing both the company employees and the customers so as to create the best benefit – and happiness! Something like that …. What do you think… basically tell the problem in the industry and breifly our broader mission
- #6: One if that….usually as mentioned before it focuses on profit. We want to inspire people to join and start a movement of self and communal betterment
- #8: I would switch or add devotion where attention is. But this slide can be yours to describe.
- #11: What are the small rewards in part 2? I think this is great! What about quickly creating a mission statement and or core value list?
- #12: “we can ask them to transmit that to our customers” or something like… it is easier to authentically transmit that to our customers… something more natural as oppose to ask…. Not sure what you think…
- #15: I love this … I think we can talk about organic growth as well here, by going for institutional distribution and private label partnerships (boy scouts, junior leagues, sporting teams, etc…) to lead into the next slide. This can help us get the message and product out to the public without competing on monetary levels with the industries big players.
- #16: Perfect…. Tweets, blogs, everything… from healthy meals and recipes, to workouts, to inspiring stories, to random conversations…