marketing strategies and philosophies of P&G
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This document discusses Procter & Gamble (P&G), a multinational consumer goods company. It provides an overview of P&G, including that it is headquartered in Cincinnati, Ohio and recorded $85.6 billion in sales in 2012. The document also outlines P&G's vision, mission, objectives, goals, business portfolio, strategic business units, SWOT analysis, competitors, and marketing strategies. It analyzes P&G's approach to production, marketing, finance, market segmentation, and marketing philosophies.
marketing strategies and philosophies of P&G
- 2. GROUP MEMBERS Aamna Mushtaq (01) Ayesha Baig (08) Bushra Malik (11) Maryam M. Salam (13) Shuja Kaleem (21)
- 4. OVERVIEW Procter & Gamble(P&G) is a fortune 500 American Multinational Corporation Headquarter in Downtown Cincinnati, Ohio USA. Manufactures a wide range of consumer goods. In 2012, P&G recorded 85.6 billion $ in sales. Fortune magazine ranked P&G at fourth place of the “Worlds most admired companies” list , which was up from sixth place in 2011. According to the Nielsen Company in 2007 P&G spent more on US advertising then any other company.
- 6. TAG LINE
- 7. STRATEGIC PLANNING AND MARKETING PROCESS Company’s Vision Company’s Mission Objectives & Goals Business portfolio SBU’s SWOT and TOWS analysis
- 9. MISSION STATEMENT We will provide products & services of superior quality & value that improves the life of the world’s consumers now & for generations to come. As a result consumers will reward us with leadership sales, profit & value creation, allowing our people, our stake holders & the communities in which we live & work to prosper.
- 10. MARKET ORIENTED MISSION Company Product Oriented Definition Market Oriented Definition Procter & Gamble We discover meaningful insides into what consumers needs and wants. “Be, and be recognized, as the best consumer products and services company in the world”.
- 11. OBJECTIVES To build existing core businesses into stronger global leaders. To grow leading brands in big countries, winning customers. To develop fast growing higher margin with global leadership potential. To regain growth momentum rate & leadership in Western Europe. To drive growth in key developing markets.
- 12. GOALS Think globally act locally. Build major global brands through strong programs based on local understanding. Improve the environmental quality of its products, packaging and operations around the world. Produce quality products at very competitive costs. Build superior relationships with all the parties who contribute to fulfilling their corporate purpose, including their customers, suppliers, universities and government.
- 13. BUSINESS PORTFOLIO ESTABLISHMENT: P&G is an American Global Corporation based on manufacturing a wide range of consumer goods, it was founded on October 31, 1837, headquartered in Cincinnati, Ohio, USA. As of 2011, P&G is the 4th largest company market capital, 14th largest by profit and 6th in Fortunes most admired companies list. COMPANY TYPE: Public Type. BRANDS: P&G offers a variety of brands. P&G’s existing products grows through innovations and renovations while maintaining a balance in geographic activities and product lines. The company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.
- 14. SBU’s Fabric cleaner and care at its best. A moisturizing bar soap enriched with perfumes of French inspiration that leaves your skin feeling fresh soft and sensual It offers an array of skincare & beauty products that provide multiple benefits designed for women of all ages
- 15. SBU’s (Cont.) Change your look every season everyday. There’s an Herbal Essence right for you. Pampers’ has products to help your little one stay clean and comfortable . Safeguard is the No. 1 antibacterial soap worldwide. It is designed to provide germ protection for the whole family
- 16. Pictorial Representation of P&G’s Products
- 17. SWOT STRENGHT Strong social and corporate image of P&G Strong financial position of the company. More concern towards total quality management. P&G’s good relations with the suppliers. Devoted employees. Well established and renowned distributors. WEAKNESS Online media and leadership. Dependency Unwilling to serve lowincome market. Price is especially very high towards lower income group. Missing opportunities. OPPORTUNITIES Diversification. Capitalizing on online media. Environment concern. High urbanization. THREATS Competition. No new innovation. Government regulation. Inflation.
- 18. TOWS INTERNAL/ EXTERNAL S- STRENGTH • • • • O- OPPORTUNITIES • • • • Expanding marketing strategies. Undifferentiated rival products Consumer demands. Niche markets. Price competition. Regulations. Rival competitors. • • • S-O STRATEGIES • • T- THREATS • • • Innovative products Professional management. Diverse product lineup. Plans for acquisition. W- WEAKNESSES Develop new products to target niche markets. Utilize managerial competencies for aggressive marketing strategies to attain competitive advantage. W-O STRATEGIES • • • S-T STRATEGIES • • Utilize buying volume to put pressure on competitors. Continue product diversification to offset increased chances of competitor entry. Lack of direct marketing Lack of new media marketing channels. Dependency on few major product categories. More focused marketing strategies. Liaison with good distributors to increase online sales. Utilize niche markets rather to depend upon few product categories. W-T STRATEGIES • Develop good partnership with internet consumer product goods distributors to increase sales.
- 19. THE BCG MATRIX
- 23. MARKET COMPETITORS Unilever is one of the biggest competitor of P&G. Johnson & Johnson is the second largest competitor of P&G Loreal is P&G’s competitor in beauty products.
- 24. MARCO ENVIRONMENT DEMOGRAPHIC ENVIRONMENT CULTURAL ECONOMIC COMPANY NATURAL POLITICAL TECHNOLOGICAL
- 25. Demographic Environment “The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics”
- 27. THE DEMOGRAPHIC ENVIRONMENT AGE • 5 to 20 GENDER • Male • Female CLASS • Middle Class
- 28. THE DEMOGRAPHIC ENVIRONMENT INCOME • 10,000 & onwards LIFE STYLE • Patients • Athletes OCCUPATION • School going students
- 29. MARKETING MIX OF ARIEL
- 31. PRODUCT STRAREGY: PRICING STRATEGY : Product classification, service consumer products Product diversification, forms ,features , performance ,reliability Superior technology. Optional featuring strategy Product line strategy Cost plus pricing Competitive pricing Distribution pricing PLACE: In store placement strategy Rural penetration Strategic location of warehouse Already strong link in urban areas PROMOTION STRATEGY: Media Radio Newspapers Hoardings Consumer promotion
- 32. P&G STRATEGIES HIGH TECH PRODUCTION HIGH TECH MARKETING HIGH TECH FINANCE
- 36. THE MARKET SEGMENTATION Grooming Segment Fabric Care & Home care Segment
- 38. Snacks And Pet care Segments Fabric Care And Home Care Segments Baby Care And Home Care Segments
- 44. CONCLUSION PROCTER & GAMBLE is one of the largest consumer products company in the world. The P&G is very big in the area of consumer goods. One of the leading company of household products in the world. Among its products which fall into the main categories of fabric care, home care, beauty care baby care, family care, health care and snacks. P&G is one of the most aggressive marketers and is the largest advertiser in the world. It is responsive that we should come up with more profitability with more products. We came to know about Products, price, quality, features. P&G company will come up with more innovative products. Lastly we conclude that P&G is one of most leading consumer product company in the world.