Mmg2DBC Mastermind 2 - 4th November 2010
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The document discusses marketing strategies for a dental practice. It provides an overview of key marketing considerations including understanding demographics, developing an attractive website, implementing relationship and referral marketing programs, networking, interruption marketing, and financial considerations. Recommended reading and resources are also listed to help with developing an effective marketing plan.
Mmg2DBC Mastermind 2 - 4th November 2010
- 6. Your biggest single challenge in business?
- 7. The 21C team
- 10. Philosophy - What is marketing? the barriers to entry by which you eliminate the people that you do NOT want to deal with and the offer by which you make yourself irresistibly attractive to the people that you DO want to deal with.
- 11. Dan Sullivan – The Strategic Coach “ all the money that you need for the rest of your career is in the pockets of the people that you know and the people that they can introduce you to.”
- 12. Demographics
- 13. The Notable Nine
- 14. The Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound
- 15. The biggest change you can make in your marketing strategy?
- 17. Bringing your brand to life
- 18. Web attraction
- 19. Your website Profile – am I in the right place? People – do they look like a nice team? Premises – does it suit my demographic? Promises – are they customer service focused? Prices – is it reassuringly expensive/affordable? Proof – do other people speak highly of them? Products expressed as Experiences – do they do the things I want? And for you?........
- 20. Your Web Team External Architect – the geek Designer – the creative Optimiser – the technician Internal Content Development Manager Social Media Manager
- 21. Social Media
- 22. Web attraction
- 23. The biggest improvement you can make in your web marketing strategy?
- 25. The Welcome Pack Covering letter – what will happen/timings Mission statement Meet the team Directions/parking Terms and conditions Promises Price list Smile check MHQ
- 26. The smile/facial check Simple questions Opinions Menu At the first meeting At review meetings
- 27. The Referral System Terms and conditions End of treatment letter Newsletter permission Referral card Web site
- 28. Membership of the practice What does that mean?
- 29. Networking and Strategic Alliances
- 30. Networking Chamber of Commerce Business Link BNI Women in Business Other breakfast clubs Other SIGs Get out there and speak!
- 31. Strategic Alliances Complementary professions and businesses Added value alliance Marketing alliance Take a look at my blog for a suggested letter
- 33. Interruption marketing Directories Direct mail Print Media Radio Signage
- 34. Financial Considerations Capex of £20,000 Budget of 5% per annum of gross revenues Marketing manager
- 35. Recommended reading and resources Seth Godin – “Tribes” Ivan Misner – “The world’s best known marketing secret” Harry Beckwith – “Selling the Invisible” Malcolm Gladwell – “The Tipping Point” Michael Gerber – “The E-Myth Revisited” Action Plan Marketing – Robert Middleton Best Year Yet – Jinny Ditzler www.MilestonePlanner.com
- 36. The 21C 4 Core Values
- 37. Best bit today