M&MPRPlan

Bowling Green State University Bowling Green, OH 43403
JOUR 4400 Public Relations Campaign

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TABLE OF CONTENTS
AGENCY MEMBER PROFILES 3
LETTER TO THE CLIENT 6
OPPORTUNITY STATEMENT 7
SITUATION ANALYSIS 8
SECONDARY RESEARCH 8
PRIMARY RESEARCH 11
SURVEY DATA 11
FOCUS GROUPS 16
MALE ATHLETES 17
INTERVIEWS 18
TARGET AUDIENCES 22
PRIMARY TARGET AUDIENCES 22
SECONDARY TARGET AUDIENCES 22
LAUNCHING THE CAMPAIGN 23
THEME 23
PROMOTIONAL MATERIALS 25
OUR CAMPAIGN WORKS 30
GOALS, OBJECTIVES, STRATEGIES, TACTICS 31
*STRATEGIES AND TACTICS BEGIN ON NEXT PAGE 32
EVALUATION 41
IMPLEMENTATION TIMELINE 47
ESTIMATED BUDGET 50
SUSTAINABILITY 52
LIMITATIONS 53
CONTACTS 54
APPENDIX A- BROCHURE DESIGN 56
APPENDIX B- “FALCON’S FOSTER ______” PHOTO PROJECT MOCKUP 58

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APPENDIX C- INTERN DESCRIPTIONS AND DUTIES 59
APPENDIX D- ANNUAL NEWSLETTER 61
APPENDIX E- SAMPLE TWEETS 62
APPENDIX F- BUDGET SPECIFICS 63
REFERENCES 69

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AGENCY MEMBER PROFILES
Rebecca (Becca) Haag | Account Executive
Major: Journalism – Public Relations sequence
Minor: Marketing
Graduation Date: May 2015
What I am currently involved in: I am currently the marketing intern for
the YWCA of Northwest Ohio. I have been a member of the academic
national honor society, Alpha
Lambda Delta-Phi Eta Sigma, since my freshman year. Also, I have been a
member of
Public Relations Student Society of America since my junior year.
Goals After Graduation: I hope to work for a public relations firm,
advertising agency, or a servicescape marketing firm. I am extremely
interested in focusing on the marketing aspect of public relations. I enjoy
developing creative pieces and interacting with people in a friendly and
creative environment. Eventually, I hope to live in a big city such as New
York City, San Francisco, or Chicago.
Mary Wright | Assistant Account Executive
Major: Journalism - Public Relations sequence
Minor: Marketing
What I am currently involved in: I am currently finishing up my term
as President of the Order of Omega national honors fraternity here on
campus. I am also finishing my term as the Vice President of Internal
Affairs and Public Relations for the Panhellenic council. I have been a
member of Alpha Xi Delta sorority since November of 2011 and have held
numerous leadership roles throughout my membership as well.
Goals After Graduation: Following graduation in May, I hope to attain
a position within a company in the sports, fashion or entertainment
industry as a public relations specialist. I am also interested in obtaining a
master’s degree in global communications from the American University
of Paris. Job relocation is not a deciding factor for me as I begin my career.

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Paige Crawford | Communications Liaison
Major: Journalism- Public Relations sequence
Minor: Communication
What I am currently involved in: I am currently a member and secretary
of Alpha Kappa Alpha Sorority, Inc., Iota Iota Chapter at BGSU. I am also
the Public Relations chair for NAACP (The National Association for the
Advancement of Colored People). I have previously been a reporter intern for
the BG NEWS and The Bluffton News.
Goals After Graduation: After graduation I plan to attend graduate school
here at BGSU for Criminal Justice. I want to get insight and background into
the world of Law to ultimately become a reporter focusing primarily on legal
issues. I would like to stay in Ohio but possibly live somewhere in or near
Columbus due to the wide array of job opportunities and the nightlife.
Molly Davenport | Special Promotions
Major: Journalism – Public Relations sequence
Minor: Marketing
Graduation Date: August 2015
What I am currently involved with: I am currently the social media
assistant in the BGSU Marketing & Communication Department. I am an
active member of Alpha Xi Delta Fraternity. I am also a dues paying
member of Public Relations Student Society of America.
Goals After Graduation: I hope to work in a public relations or
marketing firm. My ultimate goal is to be a political campaign manager.
After starting my career, I plan to go to law school to study media law.
Eventually, I want to move to Charlotte, North Carolina to continue my
professional career.

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LETTER TO THE CLIENT
May 1, 2015
Dear Community of Care Coalition members,
Thank you for giving us the opportunity to work with you in developing our public relations campaign for the Community
of Care Coalition. We appreciate having this privilege to be involved in such a valuable coalition that will benefit the
future of the Bowling Green State University campus. It has been an honor to present our campaign to you, and we are
confident that our materials will enhance the coalition. We believe our campaign will sustain the image that we see for the
future of BGSU. We look forward to a day in which the Community of Care Coalition will foster a safe and secure
environment.
Sincerely,
Becca Haag Mary Wright
Account Executive Assistant Account Executive
Molly Davenport Paige Crawford
Special Promotions Communications Liaison

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OPPORTUNITY STATEMENT
In accordance with Bowling Green State University’s mission statement, M&M PR strives to promote a welcoming and
safe environment for students, by fostering resilience within the Bowling Green community. Our firm will be proactive
for the future by enhancing the discussion and awareness of the Community of Care Coalition among community
members. We will explore opportunities to join forces with other organizations, foundations, and companies to support the
coalition in order to be an integral part of the BGSU environment for future students and faculty. We hope that our
proposal will make a lasting impression on Bowling Green State University for years to come.

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SITUATION ANALYSIS
Secondary Research
The Direct Relationship Between Sexual Assault and Alcohol Use Research
“Alcohol-Related Sexual Assault: A Common Problem among College Students”
This journal article explained that alcohol consumption contributes to sexual assault. Alcohol consumption gives the
perception that an individual is more willing or “asking” for sex. Findings from a previous study mentioned in this journal
indicate that some men will use alcohol as an excuse to sexually assault or rape a woman, or another man. The alcohol
either makes him focus on the desire to have sex, or he is under the assumption that the other person is sending signals to
him. Findings indicate that there is a relationship between a man’s personality traits, his attitude, and the effects of
alcohol.
“Preventing Sexual Violence on College Campuses. Lessons from Research and Practice”
This journal article explained the best strategies to change sexual violence on college campuses in order to see the
numbers decrease. There are a variety of factors that have the power to increase or decrease the amount of alcohol
consumption. Although it is mentioned that more research needs to be done, “alcohol pricing, alcohol outlet density, bar
management, sexist content in alcohol marketing and bans of alcohol on college campuses and in substance-free dorms
can reduce the risk of sexual violence” (10). Findings from a previous study mentioned in this journal confirm that
attempting to decrease the amount of alcohol consumption on a college campus is challenging when there are more places
to obtain alcohol in the area.
“National College Health Assessment Measuring Negative Alcohol-Related Consequences among College Students”
This study led to the “It’s On Us” campaign. The study used an online NCHA (National College Health Assessment)
survey, and 923 individuals participated from a mid-sized regional university in the south. The participants were asked
questions regarding their mental and physical health, including alcohol, drugs, sexual behavior, etc. within the last 30 days
to 12 months. Findings indicate that students in abusive relationships and students with high levels of stress were more
likely to experience negative consequences when consuming alcohol, but did not consume alcohol more in 30 days than
other individuals. Another finding indicates that more females who consumed alcohol were more likely to experience guilt
and regret after a sexual encounter while under the influence of alcohol. Males were more like to experience pleasure and
confidence after a sexual encounter while under the influence of alcohol. Helping individuals recognize their abusive
relationships and learn better stress-coping skills, are most beneficial when trying to decrease the amount of negative
consequences after alcohol consumption on college campuses.
“The Interplay of Trait Anger, Childhood Physical Abuse, and Alcohol Consumption in Predicting Intimate Partner
Aggression”
This study focused on how the role of trait anger, childhood physical abuse, and alcohol consumption, influenced a
conflict, or abuse, in a relationship. The study used four types of subscales in which participants would rate how closely
they agreed or related to the statement. There were 236 participants, all of which were involved in a committed
heterosexual relationship, from a midwestern university. Findings indicate that when all three factors (trait anger,
childhood physical abuse, and alcohol consumption) are present, the risk of domestic violence increases. Participants who
had a history of childhood abuse were prone to more aggressive urges, and when consuming alcohol the participants had a
difficult time controlling those urges.
“The Relationship Between Alcohol and Sexual Assault on the College Campus”
This study used a survey format, and 231,400 individuals participated from colleges and universities across the United
States. Participants completed an online course before and after the survey, and the course was used as prevention for
students to avoid experiencing negative consequences associated with substance abuse and sexual assault. Findings
indicate that as alcohol use increased, the likelihood of sexual assault being reported increased. Findings indicate that
those who have experienced sexual assault are more likely to drink more, because the victim uses the alcohol as a way to
self-medicate. It is mentioned that although there is a relationship between alcohol consumption and sexual assault, it is
important to avoid “victim blaming” when alcohol is involved.

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The Direct Relationship Between Sexual Assault and Alcohol Use Research Continued:
"Drinking Motives and College Alcohol Problems: A Prospective Study"
This study deals with first-year college students and their drinking habits. The article portrays research that shows how
students dealing with unpleasant emotions use alcohol as a way to cope. The article also suggests intervention programs to
help students cope with their emotions and alter their alcohol use with the knowledge provided.
Review of Survey and Experimental Research That Examines the Relationship Between Alcohol Consumption and Men's
Sexual Aggression Perpetration
This study examines male college students and the effects alcohol use has on aggression. The study shows alcohol
consumption is positively associated with sexual assault execution.
The Direct Relationship Between Sexual Assault and Prescription Drug Abuse:
“Factors Associated With the Sexual Assault of Students An Exploratory Study of Victims Treated at Hospital-Based
Sexual Assault Treatment Centers”
This study analyzed the various experiences of victims of sexual assault ranging from the ages of 16 to 24 years old. The
study suggests that the experiences of victims are very similar and the use of prescription drugs plays a role in sexual
assault. The study also analyzes the role of student versus nonstudent victims in regards to the use of prescription drugs
prior to the incident.
“Prescription Drug Misuse Among College Students: An Intervention Based In The Theory of Planned Behavior”
This study analyzes the misuse of prescription drugs among college students in an effort to see if the drugs had any effects
on certain behaviors. Additionally, this study provides information on the role of social media in relation to health and
knowledge of prescription medication. This information may assist our study to understand where college students are
receiving information regarding prescription drugs and how that information is further effecting their actions.
"The Non-Medical Use of Prescription Drugs and Lifetime Experiences of Sexual Victimization Among College Men"
This study focused upon the non-medical use of prescription drugs and sexual assault on the male gender. Additionally,
this study utilized a survey to gather information from college men on the topic of sexual assault and personal
victimization. Findings indicate that non-medical use of certain prescription drugs were related to sexual assault among
college men.
“Drug-facilitated, Incapacitated, and Forcible Rape: A National Study”
This study analyzes the effects of prescription drug use in relation to rape and sexual assault in the United States.
Additionally, the study focuses on college settings, specifically in the scope of women. Statistics on reported rape and
sexual assault are presented, as well as the relation of prescription drug abuse to these issues.
“Patterns of Drug and Alcohol Use Associated with Lifetime Sexual Revictimization and Current Posttraumatic Stress
Disorder among Three National Samples of Adolescent, College, and Household-residing Women”
This article focused upon two national survey studies of adolescent, college and household women. The study was done to
determine if sexually re-victimized women were more likely to face posttraumatic stress disorder and misuse prescription
medications. Findings show that misuse of prescription drugs for college women was prevalent after a second rape
experience.

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The Direct Relationship Between Sexual Assault and Suicide Research:
“Enacting the Role of Management Professor: Lessons From Athena, Prometheus, and Asclepius”
This article reviews the findings of major studies of college suicide. The author notes how variations in campus and
student characteristics, along with inconsistencies in the way student suicides are defined and measured. Current evidence
points to significant mental health problems on college campuses and suggests the need for outreach programs to identify
students at risk for suicide and encourage them to seek treatment. Problems related to its implementation are identified
and discussed as well.
“Suicide Assessment Practices in College Counseling Centers”
Suicide is an ongoing public health crisis in the United States, which represents the second leading cause of death for
college students. This has led to an increased demand for services in college counseling centers across the United States.
However, the article suggests limited training in suicide risk assessment both at training sites and in clinical psychology
graduate course work. The major recommendation that occurs from this study is that policies should be implemented at
college counseling centers to formalize and regulate suicide risk assessment training so trainees develop the skills they
want and need.
"Undergraduate Students’ Knowledge and Perceived Ability to Recognize Suicide Warning Signs"
The purpose of this study is to understand college students’ knowledge of suicide warning signs and their perceived
ability to recognize suicide-warning signs among their peers. A survey was developed by the researchers to assess
students’ ability to identify the warning signs of suicide. Also, the survey measures students’ perceived ability to
recognize suicide warning signs if displayed by another in addition to perceived ability to help.
“Alcohol-Related Problems and Risk of Suicide among College Students: The Mediating Roles of Belongingness and
Burdensomeness. Suicide and Life-Threat Behavior”
The relationship among alcohol-related problems, perceived burdensomeness, belongingness, and suicide proneness in
undergraduate college students was examined. All significantly and positively correlated with suicide proneness. Results
suggest that it would be advisable for clinicians to be aware of students’ experiences with alcohol-related problems in
conjunction with their levels of burdensomeness and belongingness when assessing for suicide risk.

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Primary Research
Survey Data
NCHA Data – Mental Health
The following information comes from the ACHA-NCHA data. The percentages are directly from the data sets from years
2010, 2012, and 2014. One of the topics focused on was mental health, as mental health plays a large factor in a
community of care. Students must feel that they have individual’s they can turn to if they are feeling overwhelmed or
upset throughout their years in college. Also, having a stable mentality will help students stay positive and ultimately feel
cared about and welcome in their college community.
Experienced within the
last 12 months: 2010 2012 2014
Felt very lonely 55.6% 52.7% 61.8%
Felt hopeless 45.4% 41.5% 50.5%
Felt exhausted 75.9% 74.5% 79.3%
Felt so depressed it was
difficult to function 29.1% 26.1% 31.9%
Felt overwhelming
anxiety 50.8% 44.6% 55.9%
Felt overwhelming anger
41.1% 36.4% 44.9%
Considered suicide 5.0% 6.9% 11.6%
Attempted suicide 0.9% 1.2% 3.0%
Intentionally injured
themselves 4.5% 5.8% 8.0%
Diagnosed, or treated
within the last 12 months: 2010 2012 2014
Anxiety 8.7% 10.0% 13.8%
Bipolar Disorder 0.4% 1.8% 1.7%
Depression 6.7% 9.3% 11.3%
Panic Attacks 4.6% 5.6% 5.4%
Substance
abuse/addiction 1.1% 1.7% 1.0%
Both depression and
anxiety 3.7% 5.8% 8.7%
Overall stress level as: 2010 2012 2014
More than average 43.1% 39.7% 40.3%
Tremendous stress 6.3% 6.6% 10.1%
* Data sets continued on the next page

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What This Means:
Overall, the previous information shows that the majority of the percentages have increased from the year 2012 to
2014. The only elements that have decreased over the past two years are the diagnoses of bipolar disorder, panic
attacks, and substance abuse/addiction. It is important that students feel cared about and welcome in their college
community. The Community of Care Coalition can focus on seeing these percentages decrease by the 2016
ACHA-NCHA data set. Implementing strong programs, trainings, and events will allow the Community of Care
Coalition to ultimately see a stronger, happier community of students.
What This Means:
Overall, the previous information shows that been a 1.2% increase in the area of an emotionally abusive intimate
relationship. Additionally, when asked about being a part of a physically abusive intimate relationship within the
past 12 months, mean data shows that in 2010 and 2012 the median was consistent at 2.5% while in 2014, the
median was 3.1% demonstrating a .6% increase. Moreover, it is important to note the increase in the median
response among students whom have been apart of a sexually abusive intimate relationship. It is imperative that
students feel that they are a part of a safe environment. The Community of Care Coalition will focus on seeing these
percentages decrease by the 2016 ACHA-NCHA data set. Implementing strong programs, trainings and events will
allow the Community of Care Coalition to cater to the issue of sexual assault and allow students to receive the
proper resources they need.
Traumatic or difficult to
handle:
2010 2012 2014
Academics 45.9% 44.0% 50.1%
Family problems 26.6% 25.6% 29.3%
Intimate relationships
33.9% 33.9% 34.2%
Social relationships 27.5% 24.7% 29.7%
Personal appearance 21.6% 20.7% 29.8%
NCHA Data – Sexual Assault
The following information comes from the ACHA-NCHA data. The percentages are directly from the data sets from
years 2010, 2012 and 2014. Another topic focused on was sexual assault, as sexual assault also contributes a large
factor in a community of care.
Violence, Abusive Relationships and Personal Safety
Within the last 12 months:
2010 2012 2014
A physical fight 12.4 % 13.4 % 9.8%
A physical assault (not sexual assault) 6.9% 7.0% 4.9%
A verbal threat 29.2% 24.7% 25.2%
Sexual touching without their consent 6.7% 7.4% 6.9%
Sexual penetration attempt without their consent 1.8% 2.7% 2.7%
Stalking 4.9% 7.4% 6.0%
An emotionally abusive intimate relationship 11.8% 8.5% 9.7%
A physically abusive intimate relationship 2.5% 2.5% 3.1%
A sexually abusive intimate relationship 1.2% 2.0% 2.4%
College students reported feeling very safe: 2010 2012 2014
On their campus (daytime) 87.7% 90.1% 89.5%
On their campus (nighttime) 33.4% 41.2% 37.3%

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NCHA Data – Alcohol and Drug Use
The following information comes from the ACHA-NCHA data. The percentages are directly from the data sets from
years 2010, 2012 and 2014. Another topic focused on was alcohol and drug use, as alcohol and drug use contributes a
large factor in a community of care.
Have you received information on
the following topics from your
college or university?
2010 2012 2014
No-Males 29% 26% 17%
Yes- Males 71% 74% 83%
No-Females 28% 25% 12%
Yes-Females 72% 75% 88%
Are you interested in receiving
information on the following topics
from your college or university?
2010 2012 2014
No-Males 80% 85% 76%
Yes- Males 21% 15% 24%
No-Females 71% 79% 75%
Yes-Females 29% 21% 25%
Within the last 30 days, on how
many days did you consume:
Alcohol (beer, wine, liquor)
2010 2012 2014
Never Used 16.6% 20.8% 19.4%
Have used, but not in the last 30
days
9.2% 8.8% 11%
1-2 days 16.7% 14.3% 15.8%
3-5 days 15.3% 16.7% 18.1%
6-9 days 21.9% 17.7% 16.5%
10-19 days 14.6% 15.6% 14.9%
20-29 days 4% 3.8% 3.2%
Used Daily 1.7% 2.4% 1.2%
many days did you use:
Marijuana (pot, weed, hashish,
hash oil)
2010 2012 2014
Never Used 63.5% 62.9% 61%
days
16% 16.7% 13.6%
1-2 days 5.7% 6% 7.5%
3-5 days 2.4% 3.5% 4.8%
6-9 days 3% 2.2% 2.3%
10-19 days 3.2% 1.8% 3.2%
20-29 days 2% 2% 2.4%
Used daily 4.3% 4.8% 5.1%
* Data continued on the next page

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The last time you
“partied”/socialized, how many
alcoholic drinks did you have
2010 2012 2014
0 21% 22.2% 21%
1-2 12.5% 12.1% 12.8%
3-4 14.7% 17.3% 15%
5-6 16.9% 15.1% 17.3%
7-8 9.9% 9.5% 11.4%
9-10 10.8% 9.7% 10.8%
11-12 4.9% 5.1% 4.4%
13-14 2.1% 2.1% 2.5%
15-16 3.7% 4.5% 1.9%
GE 17 3.4% 2.4% 2.9%
Within the last 12 months, have
you experienced any of the
following as a consequence of
drinking:
2010 2012 2014
Did something you later
regretted
38% 36.6% 34.2%
Forgot where you were or what
you did
37.2% 35.7% 34.2%
Got in trouble with the police 4.9% 6.8% 5.1%
Had sex with someone without
giving your consent
2.9% 2% 1.7%
Had sex with someone without
giving their consent
0.8% 0.6% 0.8%
Had unprotected sex 22.6% 20.5% 20.1%
Physically injured yourself 17% 16.5% 14.9%
Physically injured another
person
4.1% 3.8% 2.7%
Seriously considered suicide 2% 2.1% 3.4%
* Data continued on the next page
many days did you use illegal
drugs
2010 2012 2014
Never Used 96.3% 96.3% 95.7%
days
2.8% 1.8% 3.4%
1-2 days 0.7% 0.4% 0.1%
3-5 days 0% 0.3% 0.3%
6-9 days 0% 0% 0.1%
10-19 days 0.1% 0.3% 0%
20-29 days 0% 0.3% 0.2%
Used daily 0.1% 0.6% 01.%

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What This Means:
Overall, the previous information shows that the majority of the percentages for the alcohol date have decreased
from the year 2012 to 2014, showing that information regarding alcohol use had been working for college students.
The 2010, 2012, and 2014 NCHAA Institutional Date Reports provided information about student’s involvement
with alcohol and other drugs and shown negative and positive increases or decreases in the amount of usage of these
substances. There was an overwhelming increase among males and females reporting of receiving information about
alcohol and other drug use. Although there was an increase in the percentage of students partaking in substance
abuse (alcohol and marijuana) 1-9 days within the last thirty days from the year 2012 to 2014, the percentage of
overall students who had never used the substances decreased over the four-year span.

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Focus Groups
To better understand the outlook from each target audience three focus groups were conducted. The focus groups
concentrated on various segments of BGSU students. Each focus group proved to be beneficial as they gave insight and
varying opinions on campus issues.
Female First-Years
The focus group of female first-year students was comprised of four women who have just started their college experience
here at BGSU. These four females were willing to share what they have experienced so far at BGSU in terms of sexual
assault, domestic violence, and alcohol use. Overall, these females were open to explaining what a Community of Care
means to them, as well as the best way to reach them for Bystander Intervention training and other programs.
To begin the conversation, the females were asked about the informational materials they received when coming to BG,
regarding information about the resources offered on campus if students would face any problems related to sexual
assault, violence, alcohol use, etc. The students were then prompted a follow-up question, asking if they actually read the
materials. The overall theme among the first-year females was that they were strongly influenced by their parents to read
the materials, and none of the participants thoroughly read the information provided to them by the university. However,
the females would like to know more about specific resources that each place offers, and they believe that there should be
greater emphasis on example situations and potential scenarios that could occur so that students feel more prepared to
handle any possible situation.
The female first-year students were then provided with the definition of Bystander Intervention Training and asked what
would make them interested in participating. A strong response from the focus group was that programs should promote
an “emotional” factor, so the females would feel a connection to the program. Participants feel that the “It’s On Us” is a
powerful, emotional campaign. Females said that the campaign is about how it is everyone’s responsibility to act when
there is a situation that should not be occurring. They felt that the “It’s On Us” campaign video was too vague, but it had a
powerful slogan.
Participants felt that an incentive would get more students to come the event, such as t-shirts or food, but there needs to be
an educational motive to go as well. Female first-years placed a strong emphasis on how presenting a program impacts
how they will perceive the program. The focus group participants said the best way to reach them was through Campus
Updates, flyers, Stall Talks, Union tables, Campus Fest and the Get Involved Fair. Participants said that there needs to be
strong publicity and word-of-mouth communication on campus from other students in order to spread the word about
potential programs, events, and trainings.
Overall, participants thought it would be a good idea to plan the Bystander Intervention Training during Opening
Weekend because this is when first-year students get the majority of their information about campus resources and
organizations. One of the first pieces of information that first-year students would gain would be how to handle potentially
dangerous situations, and how they can feel more safe and comfortable in a university environment.
For the most part, participants have felt safe on campus due to the blue lights and police. The females said they have had
no fear being alone on campus during the day, but there is some hesitation walking alone at night. When asked if they
have ever encountered a situation where they were concerned about an individual’s safety regarding sexual assault or
alcohol use, participants replied that they have each encountered a situation to this effect. Each participant was unsure of
whether to call for help or handle the situation on his or her own when a friend is in a dangerous situation.
When participants were asked if they believed there was a difference between sexual assault and domestic violence, they
believed them to be two separate concepts. Participants felt that sexual assault is any form of activity that makes an
individual feel uncomfortable, or feel that they are being violated, such as stating “no” and the situation continuing. The
participants defined domestic violence as not necessarily only being physical violence, but that words also play a large
factor in the situation.

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Male Greeks
The focus group of male Greeks was comprised of men of all ages that are members of the Greek community here at
BGSU. There were seven participants who were willing to share their opinions about what they believe a Community of
Care should look like. More specifically, these men shared their opinions of why men are many times the targets around
the issue of sexual assault.
To begin the conversation, the men were given the definition of Bystander Intervention Training and then asked what it
would take for them to participate. A common response among all men in the room was, for male Greeks at least “it is
already a requirement.”
Overall, the participants thought it would be a good idea for men just entering Greek life to be exposed to the Bystander
Intervention Training during the recruitment process. The reasoning behind this suggestion was to therefore recruit men
into the chapters who want to go through the process for the right reasons and will uphold the chapter and community
values in the future. The participants understand the purpose of the “It’s On Us” campaign that has been recently
implemented on campus and they have signed the pledge that is in accordance with the campaign.
When participants were asked if they believed there was a difference between sexual assault and domestic violence, they
believed them to be two separate acts of violence. Participants feel that sexual assault is more physical, while domestic
violence targets emotion.
Another major topic in this focus group revolved around the stigma media portrays of Greek men in relation to sexual
assault, domestic violence and alcohol use. The participants felt that many people are prone to believing what the media
says simply because it is about a fraternity men. They went on to share that they believe certain cases of sexual assault,
domestic violence or alcohol use that are displayed in the media act as a blanket statement for all men in Greek life rather
than one chapter. Moreover, the men in this focus group strongly feel that when these scenarios occur, the men involved
are challenged to be proven innocent, rather than innocent until proven guilty.
Male Athletes
The focus group of male athletes was comprised of six males from varying sports, including football, track, and
basketball. The males were first asked if they knew about the “It’s On Us” campaign. The majority of the participants
were not familiar with it. After explaining the campaign in more detail, the participants were asked what would make
them more interested in campaigns, or specific events, focused on sexual assault and domestic violence.
A few of the male athletes mentioned that they would only be interested if there was an incentive, like free food, or if it
was a group event. They mentioned that being with friends or teammates would make their experience more enjoyable.
When asked if any of the male athletes had encountered a dangerous situation, one participant mentioned a personal story
about a close friend. The male athlete saw his female friend being coerced into getting drunk, so she could be taken home
with someone. The participant called his friend a cab so that she would get home safely.
All of the participants agreed that social media is the best way to reach them about upcoming on-campus events. Overall,
the majority of the male athletes in the focus group feel that many stereotypes are placed upon them, and they are hopeful
that alleviating these stereotypes will happen through the implementation of the Community of Care Coalition.

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Interviews
Prior to conducting focus groups, contacts of various individuals on campus were gathered that would provide partnership
opportunities or act as future constituents for the Community of Care Coalition. Multiple organizations on campus were
researched as well as contacts that would provide additional insight into our focus group segments. Upon gathering
contact information, the list was narrowed down four in depth interviews were conducted.
Jessica Huddleston: Assistant Dean of Students, New Student Orientation
Jessica provided great insight on how to target first year students on campus. She first mentioned that the new student
orientation program, also known as SOAR, incorporates the concept of sexual assault into opening weekend
conversations. However, she notes that this is a vague topic and is focused mostly upon the expectation of being a
responsible community member.
Secondly, Huddleston began to discuss the resources she would like to see first year students receiving. She mentioned
that it is crucial for the Community of Care Coalition to get the message across in not only an appropriate but also a
manner that will make a lasting impact on new students. She also stated during future programming it needs to be made
clear to students what the definition of consent is and how it can be misperceived in the act of sexual assault.
When discussing possible programming ideas to reach first year students, Huddleston mentioned that a presentation at
orientation is not effective. She believes that utilizing Opening Weekend Group Leaders (OWGLS) may be a possibility
however, it is difficult to monitor the conversations that are occurring and there is no way to guarantee the OWGLS are
advocate of the message behind the Community of Care Coalition.
Moreover, Huddleston believes there may be too many messages that are currently being relayed to students and therefore
they may feel overwhelmed. She suggests utilizing one simple message and presenting it in a variety of ways to reach
each target market. Additionally, Jessica would like the community to recognize that the Orientation Program will support
the messages presented by the Community of Care Coalition.
Finally, Huddleston noted the largest issue(s) for first year students on campus. She explains the transition to a new
environment may be hard for many students to adjust to. Also, it may be difficult for students to continue their normal
daily routine or find a daily routine that suits their lifestyle. She believes the Community of Care Coalition will be a
beneficial resource in helping students adjust to a new stage of life and also receive the proper resources they need.
Holly Grunn: Coordinator of Fraternity & Sorority Life
Holly Grunn is already a member of the Community of Care Coalition. During the interview, she shared that she has only
attended two meetings as the coalition is still trying to understand its purpose and role on campus. Her role as a
coordinator for Fraternity and Sorority Life (FSL) is to promote student health and safety. In order for Greeks to help
alleviate some of the stereotypes placed upon them, Grunn and FSL use risk management tactics. They perform trainings
on holding safe events, bystander intervention, and sober monetary training.
Overall, Grunn believes that creating a community of care is a top priority for not only this University but within FSL so
the staff within FSL supports the movement 100%. She believe that “it has to start somewhere, and why not start with the
groups/organizations, and then trickle down to its members” to spread across the BGSU community. Instead of having so
many different campaigns that could potentially confuse students, Grunn suggests it would be better to unite to “see the
bigger picture,” and have all the various campaigns relate to the Community of Care Coalition because that’s essentially
what it is all about; creating a community of care among BGSU students.

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Madison Georgoff : Senior Sociology Major
Madison will be graduating this May, and she has made a huge impact on the Bowling Green State University community.
Georgoff has been a Civic Action Leader at the Office of Service Learning throughout her time at BGSU, and she has
founded the student-led organization, Bowling Green Alternative Breaks.
Because Georgoff is a soon-to-be alumni, she provided insight about how the campus environment has changed from her
freshman year to senior year in regards to sexual assault. Also, she gave ideas on how to best reach out to alumni in order
to gain support from them, even after they graduate and leave the BGSU community.
Georgoff praised BGSU because she feels that the campus has made an effort to create positive, safe experiences for
students to engage in. She feels that events held by the university have been used as substitutes for other options that
students are often presented with on the weekend. She appreciates and highlights events such as philanthropies, service
opportunities, and fun social nights that have been held as a way to keep students on campus. Georgoff mentions that the
campus has been “quite transparent in regards to sexual assault and domestic violence,” and she is extremely happy about
that.
In regards to safety, Georgoff mentions that she has always felt safe in Bowling Green, but she thinks an increase in better
lighting throughout the Bowling Green community would enhance her experience. The only concern she has ever had
about her safety is walking back to her off-campus apartment at night. The lighting makes her relatively nervous, but
overall she has always felt safe in Bowling Green.
After explaining the Community of Care Coalition, Georgoff says she would like to see more open conversations happen
surrounding rape, sexual assault, and domestic violence on campus. She commented, “let’s be preventative, not reactive to
these situations and attitudes toward each other.”
Georgoff said that she is interested in becoming involved with the coalition and believes that guest speakers will get more
alumni interested and involved with the Community of Care. She mentioned hosting events involving alumni speakers.
She feels that these speakers could address their personal experiences in direct relation with these issues in the real world.
As a student and soon-to-be Bowling Green State University alumni, Georgoff would listen to communication messages
through social media and direct email.
Nick Petikas: Student Supervisor at the Wellness Connection
Nick provided a great input from a student leader perspective. He pointed out that he would like to see a partnership and
unity with other student organizations on campus that share similar goals. Petikas also mentioned that small events and
sponsorships are beneficial but he thinks larger annual events would be a great way to promote the Coalition of Care as
well. He believes large annual events draw bigger crowds of students and they may look forward to them more than other
small events they see on campus updates.
In addition, he thinks educational programs such as bystander intervention workshops will likely gain the attention of
students who are looking to get involved. Conducting surveys after these events are also a way to measure how the
participants felt about the program and if the Coalition would benefit in doing a similar event in the future.
Furthermore, Petikas provided insight into which target audiences the Coalition of Care would most likely engage with.
He feels very strongly about connecting with Greeks and first-year students and letting them know of all the resources the
Coalition has to offer. He also believes reaching out to the black and Latino student unions would be beneficial. They are
large organizations that could help spread the word about what the Coalition is all about.
Petikas also thought of ways to increase student membership and knowledge of the Coalition. He believes making the
BGSU community a caring and compassionate environment; more students are likely to attend the University. In return,
this would increase awareness of the Coalition and its presence among the BGSU population.

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Theory
Trans-Theoretical Model (Stages of Change)
We chose to focus on the Trans-Theoretical Model (Stages of Change) Theory to apply to our campaign. This theory is
related to the Community of Care Coalition campaign for many reasons. First, the theory is broken down into stages,
which makes it easier to focus on each target audience. Trans-Theoretical Model Theory has five stages, which include:
1. Pre-contemplation
2. Contemplation
3. Preparation
4. Action
5. Maintenance
At each stage, we can raise awareness, change attitudes or behaviors, and focus each individual message to each distinct
target audience.
If the target audience is in the pre-contemplation stage, how can you raise its awareness of the problem?
• Give students basic information about the problems on campus, and what the coalition does. This would not be
encouraging them to change their behaviors yet, but it would simply allow them to become knowledgeable about
what is happening on their campus.
o Post information and statistics about sexual assault throughout various areas of campus
o Post information about the Community of Care and the resources that it offers
o Post information through social media sites
o Provide flyers or postcards to students when coming to an on-campus event – reminding students that
there are problems of sexual assault on campus and that they can become part of a caring community
• Spread the “It’s On Us” video throughout campus
If the target audience is in the contemplation stage, which benefits should you emphasize and how can you increase
the perceived social pressures regarding the behavior?
i. Benefits:
• Increase safety on campus
• Emphasize the skills that students will learn in the Bystander Intervention Training
• Increase knowledge of the availability of the resources and organizations on campus
• Developing a community that seeks safety, a positive environment, and promoting positive relationships
• Create inclusivity among students by allowing them to have their voices be heard through the “Falcon’s
Foster____” photo project
ii. Increase social pressure by the following:
• Students who are involved in organizations (Greeks, athletes, honor societies, etc.) may be required to attend
informational sessions about the community of care That way, if a certain number of people need to attend, this
would increase awareness, involvement and positivity around the coalition
• The greater involvement, the more the conversation will continue and the more people will want to become
involved with the coalition
• Create a call to action (Sign-up at union tables, campus updates, social media, banners at the union or outside
between the trees à Make it so students will see the promotions for Bystander Intervention Training)

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If the target audience is in the preparation stage, how can you remove the perceived barriers and teach the
necessary skills to perform the behavior?
i. Remove barriers by the following:
• Creating an open, welcome and safe environment will remove barriers of the negativity and fear of talking about
sexual assault. If students feel that they have a positive environment to go to, it will be a more positive campus.
Do this by creating flyers, social media sites, brochures, See Appendix A: Brochure design
• Hotline, or anonymous chat feature on the website so students or faculty can ask specific questions quickly and
without fear that their identity will be uncovered
• Promote events and social activities for students to participate in, while learning informational material about how
to help those in a troubling situation
ii. Teach skills from the following:
• Teach talking points to those who have experienced sexual assault to inform and prepare students engage in
conversations about this topic.
• Encourage people who have been personally affected by sexual assault, domestic violence, alcohol abuse, suicide,
etc. to share their story at on-campus events to reduce the negative stigma and increase awareness
• Bystander Intervention Training
• Stall talks – information about events and statistics relating to the problems on campus
• Provide brochures to those who want to learn more about Community of Care Coalition, or
companies/organizations who want to partner with us
If the target audience is in the action stage, how can you reinforce the behavior to make it likely that it will be
repeated?
• Reinforce positive actions among the students
• Encourage students to attend future events
• Spread the word through social media about upcoming meetings and events
• Increase positive word-of-mouth by offering incentives at each event (examples: t-shirts, food)
• Utilize the Humanities Troupe to provide students with hypothetical situations to use in the real world
• Provide students with a survey at the end of events or training to obtain feedback
• Create short Instagram videos of students as to why they like the Community of Care, or why they chose to go to
the Bystander Intervention training (#BGCreatesCare)
• Make the events interactive, but also informational and reasonably timed
If target audience members are in the maintenance stage, how can you help them to continue their commitment?
• Continue student commitment by keeping them involved in sexual assault prevention trainings
• Create a student executive board to carry out events and policies. This would keep involvement high and serve as
a way to relay information to other students throughout the campus community
• Encourage students to serve as advocates for the Community of Care Coalition so they can influence others to
gain more information and become a part of the process to change the campus environment
• Include personal story videos on Community of Care social media sites (Instagram, Facebook, Twitter) to show
students how the bystander intervention training has impacted them
• Keep students informed of the statistics decreasing (improving) after hosting events and trainings, and after
calculating the surveys
• Provide students who continually attend events and trainings with emails keeping them up-to-date on the changes
happening with the coalition and providing them with an incentive (t-shirts, stress balls, buttons) to continue to
attend future events/meetings/trainings

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TARGET AUDIENCES
Why M&M PR Agency chose these five various primary target segments of the BGSU population:
Primary Target Audiences
1. BGSU Male Students: This audience is comprised of men who are enrolled here at BGSU. Statistics show,
according to brad21.org, that binge drinking is more common in men than women. Due to this statistic, it is
crucial to focus on men as a target group because they are more susceptible to bad drinking behaviors.
2. BGSU Female Students: This audience is comprised of women who are enrolled here at BGSU. Due to the fact
that women absorb alcohol into the bloodstream faster and metabolize it slower than men, they put themselves at
a greater risk to experience sexual assault. Although females are usually more susceptible to sexual assault,
maybe from excessive alcohol use, it is important to have them in the data to talk about their feelings toward the
safety on campus to combat the numbers of sexual assault victims in women.
3. Athletes: This group is comprised of any gender, all ages and classifications in school, but are a member of a
sports team here on campus. Brad21.org tells notes “college athletes tend to drink more than peers who are not
involved with campus-based sports.” This is important to the data because students look up to the athletes.
Athletes are often seen as leaders on campus. As a member of the community of care, it is our responsibility to
report on facts regarding alcohol use amongst these leaders and ways to perpetuate responsible drinking and no
drug use.
4. Greeks: This audience is comprised of men of all ages and classifications in school, but are all members of the
Greek community at BGSU. Greeks are important to the data because statistics show as found on brad21.org,
“members of fraternities and sororities tend to drink more than students who do not participate in the Greek
system,” Greeks have higher stereotypes associated with drinking.
5. High-risk Drinkers: This audience is comprised of men and women who are high-risk drinkers. Brad21.org
states, “alcohol is the #1 misused drug in the U.S.” This is because most people in the United States do not
consider alcohol as being a drug. From this, we get people who drink over the limit for their specific state and
more prone to becoming a high-risk drinker.
Why M&M PR Agency chose these three various secondary target segments of the BGSU population:
Secondary Target Audiences
1. Parents: Parents of BGSU students wish to see their children succeed throughout all aspects of the college
experience. When children seek advice, many times they are likely to turn to their parents, as this is their closest
ally. By promoting the Community of Care Coalition Campaign to parents of BGSU students, they may be more
inclined to talk to their children about the influence this campaign may have over their college experience.
2. Alumni: Alumni of BGSU wish to see their alma mater continue to make strides in improving the student
experience on campus. When alumni come back to the University, many times they wish to see how the
University has evolved and how the financial support from alumni has been utilized. By promoting the
Community of Care Coalition Campaign to BGSU alumni, they may be more inclined to assist in financially
supporting the campaign and also assist in implementing events and promotional tactics.
3. Faculty: BGSU faculty should be knowledgeable about the Community of Care Coalition Campaign programs
and willing to reach out to students they see struggling. If faculties are aware of the various educational programs
of this campaign, they are then able to spread the positive message of the Community of Care to students.
Additionally, faculty are strong influencers in student’s lives as many students view faculty as advisors and life
coaches to plan future goals after graduation.

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LAUNCHING THE CAMPAIGN
THEME
The theme of this campaign revolves around the idea of community and “piecing” various parts of a community together
to create a whole and safe space for students. The four main components of the Community of Care Coalition include
alcohol awareness, suicide prevention, prescription drug abuse and sexual assault. There is a certain element in each of
these individual campaigns that has to be addressed in a serious manner in order for students to pay attention and
recognize the severity of each of these issues. The purpose of the campaign is to portray a serious yet welcoming
environment so that students and secondary target audiences instantly feel a sense of support on BGSU’s campus.
SLOGAN
“Fostering a safe and secure environment”
The slogan reassures students and secondary target audiences that the Community of Care strives to create a safe
environment or by definitions an environment “secure from liability to harm, injury, danger, or risk” (Dictionary). The
Community of Care aims to provide students with the proper resources to either avoid or support any risky experiences.
Additionally, the Community of Care works to create a secure environment, free of any possible harm or danger.
LOGO

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Symbolism:
The circle represents the unity within the Community of Care. Each individual dot within the overall circle represent
individuals and issues that the Community of Care has helped or can help through the resources and support that it
provides to students and secondary audiences. This logo is the favorite of M&M PR, as the agency believes it holds the
most symbolism and will be the most appealing to students. It also is the logo, which works well on promotional materials
to market the Community of Care Coalition.
Color and Font Choice:
The chosen logo meets the BGSU marketing standards set by the University. The colors of orange and brown are chosen
to represent this Coalition, as the Community of Care is mean to act as an overarching Coalition with smaller campaigns
branching off of it. The font chosen (Helvetica) is utilized in accordance with the BGSU marketing standards as well.
Creation:
The logo was created through the website Canva (www.canva.com) and was also free to download. The logo may need to
be remade utilizing Photoshop for better quality, which may be a possible task for the intern.

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Promotional Materials
Promotional materials that will be used and where they will be used:
Buttons: Hand out buttons because students could be a walking advertisement for the Community of Care Coalition.
§ 200 during First-Year Student Orientation
§ 300 during Open Weekend
§ 300 during Campus Fest
§ 300 during the Get Involved Fair
§ 200 during Greek Weekend
§ 200 during Homecoming Weekend
§ 75 during each Bystander Intervention Training
§ 100 at the Union tables
§ 75 at the Vagina Monologues
Stickers: Hand out stickers because students put stickers on their assignment books or computers. Students would be a
walking advertisement for the coalition.
§ 300 during Opening Weekend
Pens: When using the pen, advertising the coalition, the students will remember the coalition.
Stress Balls: This is a more unique promotional item that students can use when they are feeling overwhelmed with
school and need a break from all of their work.
§ 75 during each Bystander Intervention training

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Frisbees: This is another unique promotional item that students would play with when the weather is nice, and it will
remind them of the coalition.
T-Shirts: T-Shirts will promote the Community of Care Coalition, and they can initially be used as prizes at events on
campus, until the coalition is very well-known.
§ 15 during First Year Student Orientation
Flyers/ Postcards:
Place at:
§ The BGSU Health Center
§ The BGSU Women’s Center
§ The BGSU Rec Center
§ The BGSU Counseling Center
§ The Bowen Thompson Student Union
§ The LGBT Resource Center
§ The Career Center
§ Faculty Lounges around campus
§ Resident Halls
§ Classrooms
§ Restrooms
Hand out at:
§ 200 at the Union Oval at the beginning of Fall semester and the end of Spring semester
§ 100 during Freshman Orientation
*Continued on the next page

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Brochures/Pamphlets:
Place at:
§ The BGSU Health Center
§ The BGSU Women’s Center
§ The BGSU Rec Center
§ The BGSU Counseling Center
§ The Bowen Thompson Student Union
§ The LGBT Resource Center
§ The Career Center
§ Faculty Lounges around campus
Hand out at:
§ 200 during Freshman Orientation
o Give to parents
o Give to Opening Weekend Group Leaders to pass out in their group
§ 200 Homecoming Weekend
o Give to Alumni
Posters/Banners:
§ Outside between 2 trees during the month of April
o April is Awareness of Sexual Assault
§ Red My Lips Campaign
§ Denim Day (April 29)
§ Outside between 2 trees during Suicide Prevention Week

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Promotional Events, Trainings, or Programs
Promotional events, trainings, and programs that will be hosted and why:
Self-Defense Classes:
Host self-defense classes on campus. Attempt to partner with the recreation center, because all full-time students can
utilize the rec center for free. Also, this would be a promotional event for both the coalition and the rec center. Self-
defense trainings would be similar to the Bystander Intervention training, but it would present an additional avenue. This
would be an interactive event, ultimately providing students with the tools to feel comfortable intervening in a dangerous
situation. This would create a safer environment for students, because students would promote care, support, and
confidence after the self-defense trainings.
Informational Sessions for On-Campus Organization Leaders:
Two times a semester, the coalition will hold an informational meeting for on-campus organization leaders who are
interested in partnering with the Community of Care Coalition. This will give potential partners the opportunity to meet
face-to-face with the executive board and the people who are behind the coalition. The informational meetings will
provide the potential partners with information about the coalition and answer any questions. The brochures created about
partnering with the coalition will be handed out at these meetings so the potential partners will have something additional
to look over after the meeting, and contact the executive board if there are any additional questions that could be answered
before fully committing to be a partner with the Community of Care Coalition.
“Falcons Foster ________” Photo Project:
Utilize Instagram to promote the coalition, continue an open conversation, and show that the coalition believes in hearing
all individual’s voices on the BGSU campus. The “Falcons Foster ________” photo project would consist of people
filling in the blank. The coalition will write “Falcons Foster ________” on different shapes of colored paper or cardboard
See Appendix B- “Falcon’s Foster ____” Photo Project Details. These shapes and a camera will be taken to every event,
program, and training hosted by the coalition. Participants will hold their sign, and an intern will take a photo. The photos
will then be uploaded to the coalition’s Instagram. After accumulating multiple photos, they will be used to create a
slideshow that will be used as a promotional tool at events or meetings hosted by the coalition in the future. The slideshow
will explain what a community of care means to all of those individuals who are, or have been, a part of the BGSU
community.go

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Additional Ideas to Strengthen the Coalition
Hire Interns:
In order to accomplish each goal, the coalition is going to need 2-3 interns to help implement the promotional materials
and events. The job descriptions for each tutor is explained in detail in Appendix C- Intern Description and Duties.
Create a Community of Care Coalition Executive Board:
In order to accomplish each goal and become an integral part of the BGSU campus, the Community of Care Coalition
needs an executive board. If there is a group of members in which students, faculty and staff, alumni, parents, and partners
could reach, in order to gain more information, it will be extremely beneficial to the coalition.
The executive board will work with the coalition interns to plan events and choose the best promotional materials to order
for upcoming programs. Also, the executive board would be the face of the coalition, allowing it to stand out from other
on-campus organizations.
Develop a Community of Care Coalition website:
Since our society is attached to technology, developing a website would be necessary for the coalition. The website would
be the focal point of the Community of Care Coalition, giving individual’s a place to find additional information, as well
as knowing who to contact if there are any questions that need to be asked. The website would be beneficial to students, as
well as potential partners. Partners could learn more about the Community of Care Coalition through the website before
committing to officially partner with the coalition.
Develop Community of Care Coalition Social Media Pages (i.e. Facebook, Twitter, Instagram):
This is a strong way to reach out to students on campus, as well as alumni. Technology is becoming the norm in our
society, so posting information about upcoming events and programs hosted by the Community of Care Coalition will be
beneficial in spreading awareness of the coalition.
Also, Instagram is a necessity if you plan to do the “Falcons Foster ________” photo project after every event. This would
raise awareness of the coalition, as well as creating a fun interactive element between the coalition and BGSU students.

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Our Campaign Works
The following points demonstrate the confidence in this campaign to perfectly fit the needs and purpose of the
Community of Care Coalition:
• All campaign materials follow the BGSU marketing standards: The logo and potential promotional materials
that M&M PR has created already adhered to the BGSU marketing standards. The coalition can simply use the
exact materials already developed to promote and enhance the Community of Care Coalition.
• Offering preliminary ideas and materials to jumpstart the coalition in the most effective way – leading to
more specific plans for the future:
Many of the ideas that we have suggested are simple and for the most part, inexpensive plans that can be
implemented. This is important because the coalition is not currently well-known among the BGSU campus. The
coalition needs these simple ideas suggested to promote and spread awareness about the coalition initially. These
ideas can be implemented now, and continue to be implemented in the future. Implementing this campaign will
increase awareness and enhance the discussion. However, after a few years, the coalition will be well-known
among the BGSU community, and the events, trainings and programs hosted by the Community of Care Coalition
can be created on a larger scale with the help of interns and the coalition executive board.
• Focusing on primary audiences with both traditional print and social media efforts: The best way to reach
our primary audiences is considered. All materials are developed based upon what will interest and appeal to these
specific primary audiences.
§ Posters and flyers to interest students, faculty and community members
§ Emails including information about upcoming events for students, alumni, parents, faculty and
staff
§ Individualized presentations to present to potential partners, on-campus organizations or off-
campus companies, foundations, and organizations
§ Social media to reach students, alumni, and community members
§ Coalition website to reach students, faculty, alumni, parents and community members
• Focusing on secondary audiences, as well as local Bowling Green community members, by creating both
traditional print and social media materials:
Secondary audiences are extremely important in seeing the Community of Care Coalition succeed. Faculty, staff,
and parents are influential in each student’s life when in college, therefore focusing on these audiences will
enhance all messages.
§ Brochures with detailed, relevant information for potential partners
§ Annual newsletters about what the Community of Care Coalition has been accomplishing,
sending through email or direct mail for alumni and parents See Appendix D: Annual Newsletter
§ Social media to reach students, alumni and community members
§ Coalition website to reach students, faculty, alumni, parents and community members
§ Emails including information about upcoming events for students, alumni, parents, faculty and
staff
• Making the problems on the BGSU campus more personal while increasing awareness:
The “Falcons Foster ________” photo project will become well-known on the BGSU campus. The photo project
will allow students, faculty and staff, and alumni to share their viewpoints of what a “Community of Care” means
to them. This project allows every individuals voice to be heard, and includes them in an issue that reigns larger
than themselves. Putting a slideshow together to show potential partners at events, trainings and programs will
remind each attendee that everyone must work together to “foster a safe and secure environment.”
• Creating a Community of Care Coalition website will bring the campaign together:
Society has become reliant on technology. Designing and implementing a cohesive website for the Community of
Care Coalition will allow individual’s on campus, community members, potential partners, alumni and parents to
learn more about the problems that are occurring on campus, as well as the specifics of the coalition. The website
will display contact information, “Falcons Foster ________” photos and up-to-date information about upcoming
events, programs and trainings. The website will become a focal point for the Community of Care Coalition, and
if an individual needs additional information– they are able to then contact someone on the executive board to ask
more specific questions.

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GOALS, OBJECTIVES, STRATEGIES, TACTICS
The following goals and objectives pertain to a yearlong campaign that will begin implementation in Fall 2015.
Goal one: Increase engagement in the community of care coalition
-To increase student and faculty awareness and knowledge of the Community of Care Coalition and the training that it
offers in order to create a more caring, united, and safer environment on the BGSU campus.
Objectives:
• To create awareness and knowledge of the community of care coalition among students by 25 percent.
• To create an image of the coalition that is recognized by 25 percent of the BGSU community.
• To enlist 10 percent of the organizations on campus as active members of the community of the care
coalition.
• To increase awareness and knowledge of the coalition among 15 percent of faculty and staff members by
sending a monthly newsletter or email through BGSU email.
• To increase awareness and knowledge of the coalition among 10 percent of alumni by sending an annual
newsletter.
• To increase awareness and knowledge of the coalition among 10 percent of parents by sending an annual
newsletter.
Goal Two: Educate students about the programs offered through the Community of Care Coalition
-Provide students with the tools and efficacy to become comfortable enough to intervene as an active bystander.
Objectives:
• To hold Community of Care Coalition meetings every other month, to plan events, new programs to
promote, and discuss issues happening on campus.
• Increase awareness of the Bystander Intervention program among 30 percent of first-year students.
• Increase awareness and knowledge of the Bystander Intervention program among 20 percent of the males
on the BGSU campus
Goal Three: Change attitudes and behaviors throughout the BGSU Community
-To increase engagement in the Community of Care Coalition in order to see a more caring, united, and safer
environment on the BGSU campus.
Objectives:
• To train 10 Greek organizations per year in bystander intervention training
• To train 3 student athlete teams per year in bystander intervention training
• To train 10 percent of the males on campus in bystander intervention training per year
• To train 10 percent of the females on campus in bystander intervention training per year
• To see 15 percent of the BGSU campus community sign the “It’s On Us” campaign petition
• To decrease alcohol use of 5 or more drinks in one sitting from 17.7 percent to 15 percent

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Goal Four: Create partnerships to strengthen the Community of Care Coalition
-To strengthen the programs and help our messages reach a broader audience in order to see change happen.
Objectives:
• To partner with 3 organizations per year on campus, such as New Student Orientation, USG, and the
LGBT community, to co-sponsor events.
• To obtain 1-2 partnerships per year with outside, well-known foundations, organizations, and companies
such as the YWCA, to enhance relationships in the community and coalition, and increase the discussion
about sexual assault/domestic violence
Goal Five: Utilize online and traditional print resources to promote the Community of Care Coalition
-To build a strong Community of Care Coalition social media presence, as well as print media presence, in order to
direct students to resources available on campus, leading to further information about the coalition and resources
throughout Bowling Green.
Objectives:
• To reach 30 page views a day on the Community of Care Coalition website.
• To promote the coalition and programming monthly through flyers, Campus Updates, Stall Talks and
posters.
• To promote the coalition and programming at Campus Fest and union tables in order to utilize traditional
print resources and word-of-mouth.
• To promote the coalition and programming through social media sites; including Facebook, Twitter and
Instagram
• To reach 200 Likes on Facebook
• To reach 200 Followers on Twitter
• To reach 200 Followers on Instagram
*Strategies and tactics begin on next page

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Strategy Tactic Content
Develop Internships
PR Intern
Event Planning Intern
Web Design Intern
Graphic Design Intern
Implement and Evaluate
Job Descriptions, See Appendix C- Intern
Description and Duties
Build Relationships
Partnerships Collaborate with Rec Wellness to
plan self-defense classes
Collaborate with the Fraternity &
Sorority Life to plan events for Greek
Weekend
Host Bystander Intervention training
during Greek Weekend so inductees have
to be knowledgeable before joining the
sorority or fraternity
Collaborate with SOAR (New
Student Orientation) to include a
speech to the parents while the
students are at their own meetings
A speech and PowerPoint with a general
overview of the Community of Care
Coalition so they will talk to their students
about the coalition.
Work with SOAR (New Student
Orientation) to plan events and
trainings for Opening Weekend
Include Bystander Intervention training
information in the OWGLs talk with the
first-years. Continue Humanities Troupe
demonstrations during Opening weekend.
Collaborate with Vagina Monologues
to plan an event during Love My
Body week
Collaborate with the Counseling
Center and the Women’s Center to
promote national campaigns (i.e. Red
My Lips, Denim Day, Love My
Body)
Create flyers and posters to raise
awareness about these national campaigns
Collaborate with the Alumni
Association to plan Homecoming
Weekend events
Find speakers who are past alumni and
who have experienced any of the four
problems. They would give speeches to the
alumni, bringing a personal element.
Co-sponsor the Suicide Prevention
5K so they will co-sponsor with you
on the Bystander Intervention
Training

PAGE | 34
Collaborate with BG24 so they will
cover your events and promote the
coalition on the show
Partner with YWCA Northwest Ohio
to encourage students to learn about
the YWCA and to have the YWCA
co-sponsor an event during Sexual
Assault Awareness month (April)
during the academic year 2015-2016
On-Campus Organization
Interaction
Go to a Undergraduate Student
Government meeting once a semester
to encourage the leaders of the
campus to promote the coalition and
be proactive about the problems on
campus
Coalition Executive Board will present a
speech, statistics, and a PowerPoint to
explain the current changes happening
since the implementation of the coalition
Go to LGBTQ organization meetings
once a semester to discuss sexual
assault, domestic violence, alcohol
use, suicide and prescription drug
abuse
Go to Student Organization of
SAAFE Advocates meetings once a
semester
Keep SAAFE in the loop about the
progress that the coalition has been
making, or changes that need to be
implemented to see more change
“Falcons Foster ________”
Photo Project
Develop “Falcons
Foster______” Project
Photo Project à Slideshow to use as
a promotional tool at future events or
meetings
Every individual voice of the BGSU
community is heard through this photo
project
Set up a union table every other
“Falcon Friday” to promote the photo
project
Event-Oriented
First-Year Orientation “Falcons Foster ______” Photos Have students fill in the blank to get first-

PAGE | 35
years already involved and learning about
the “community of care” BGSU is creating
Set up a table with promotional
materials about the coalition (i.e.
buttons, brochures, Frisbees, pens)
Opening Weekend “Falcons Foster ______” Photos Have people fill in the blank to get all
people involved
Campus Fest Set up table to interact with other on-
campus organizations with tables
nearby
“Falcons Foster ______” Photos Have students fill in the blank and take
their picture for Instagram
Provide promotional materials about
the coalition (I.e. stress balls, pens,
flyers/postcards, Frisbees, buttons)
Pass out materials to students, tell them a
little about the coalition, and have them
sign their name and email address if they
want to learn more
Greek Weekend Incorporate a Bystander Intervention
training into the Greek Weekend
Activities
Making this mandatory will make more
students attend and realize it is beneficial
“Falcons Foster ______” Photos Have current, and potential, Greeks fill in
the blank and take pictures for Instagram
Homecoming Weekend Co-host an event with the Alumni
Association
Explain the coalition and the positive
changes that have been happening on
campus since implementing the campaign
“Falcons Foster ______” Photos Have alumni fill in the blank and take
pictures for Instagram
“It’s On Us” campaign Create a banner and have all students,
alumni, faculty and staff sign it as a
promise to sign the pledge online and be an
active bystander (Hang during Sexual
Assault Awareness month)
Vagina Monologues Set up a table at the Vagina

PAGE | 36
Monologues to hand out brochures
and promo materials
Co-host an event with the
Vagina Monologues during “Love
Your Body” week
Create an upbeat event, celebrating all
peoples bodies and individuality
Sexual Assault Awareness
Month events
Friday, April 1 Hang “It’s On Us” poster that was signed
during Homecoming Weekend
Red My Lips Campaign April 1 – April 30 Have an intern create a flyer to post on the
coalition’s Facebook page, as well as hang
around campus
Friday, April 8
Friday, April 15
Friday, April 29
Set up a union table to take pictures of
those participating in the “Red My Lips”
campaign
Friday, April 8
Friday, April 15
Friday, April 29
Set up a union table to sell “Red My Lips”
tattoos and give the funds to the national
campaign
Denim Day Monday, April 25 Send emails and pass out flyers at the
union oval to inform all students, faculty
and students to wear denim on April 29
Friday, April 29 Post information on social media sites to
get as many students wearing denim
together on the union oval for a picture to
post on the sites
Friday, April 29 Post contest on social media sites for
anyone wearing red lipstick, or the “Red
My Lips” campaign tattoos to come to the
oval and be entered in a drawing to win a
prize (Coalition materials à T-Shirt, stress
ball, Frisbee, and a gift card to somewhere
in BG)
Love Your Body Week February 2016 Co-Sponsor an event with the Vagina
Monologues group on campus

PAGE | 37
Sports Events Pass out Community of Care
Coalition brochures and flyers about
Bystander Intervention training when
students are swiped into the games
If you want to be more proactive and see a
“community of care” on your campus –
attend the Bystander Intervention trainings
Bystander Intervention Training Promote during Opening Weekend
and have OWGLs discuss it with
their groups of first-year students
Host a Bystander Intervention
training during Greek Weekend
Communication
Face-To-Face
Go to Undergraduate Student
Government meetings once a
semester to encourage the leaders of
the campus to promote the Bystander
Intervention training, the coalition,
and be proactive about the problems
on campus
Coalition Executive Board will present a
speech, statistics, and a PowerPoint to
explain the current changes happening
since the implementation of the coalition
Go to LGBTQ organization meetings
once a semester to discuss sexual
assault, domestic violence, alcohol
use, suicide and prescription drug
abuse
Go to Student Organization of
SAAFE Advocates meetings once a
semester
Keep SAAFE in the loop about the
progress that the coalition has been
making, or changes that need to be
implemented to see more change
Banners, Flyers, Postcards Hang flyers, provide brochures, and
place postcards on the tables in the
BGSU Health Center, Women’s
Center, Rec Center,
Counseling Center, union, LGBT
Resource Center, Career Center,
Faculty lounges, resident halls
Write on classroom white boards Information about when the next coalition
meetings, Bystander Intervention trainings,
or upcoming events are happening

PAGE | 38
Stall Talks Hang up Stall talks and flyers in
restrooms around campus
Include pull-tabs at the bottom with dates,
times, and locations for upcoming events,
etc.
Direct Mail
Postcards to students on-campus res
hall mailboxes to promote an
upcoming training or large event
hosted by the coalition
Annual Newsletters to parents and
alumni
Explaining what the coalition has
accomplished and the positive changes that
have happened in creating this “community
of care”
Brochures in student organization
mailboxes
Potential, or current, partnership
information
Digital Media
Campus Updates Use Campus Updates when a large
event is coming up within the next
week (i.e. Red My Lips, Bystander
Intervention Training)
Emails Send to partners two weeks before
hosting an event so they will send a
representative of the organization to
be in attendance
Give an overview of the event, with
additional information (dates, times,
locations, etc.)
Community of Care Coalition
Website
Develop a website that becomes the
location in which anyone can view it
and learn about the coalition and
trainings
Include the mission statement, executive
board, calendar of upcoming programs,
photos from “Falcons Foster” project
Social Media
Facebook Develop a Facebook page and
include the Facebook logo on flyers,
brochures, etc. to increase awareness
of the page
Reach 300 likes on Facebook
Share stories that are current- related
to sexual assault, domestic violence,
alcohol, prescription drugs, and
suicide
Create posts/updates when the

PAGE | 39
coalition will be at union tables
Create Facebook events for
Bystander Intervention trainings
Post some of the photos from the
“Falcons Foster _____” photo project
and connect it to Instagram
Post photos from all events, trainings,
programs and co-hosted events (i.e.
Vagina Monologues)
Write interactive posts to those who
“like” the page to engage in
conversation regarding the coalition
Twitter
Develop a Twitter account and
include the Twitter logo on flyers,
of account
Reach 300 Followers on Twitter
Tweet statistics/facts about sexual
assault, alcohol, prescription drugs,
and suicide See Appendix E- Sample
Tweets
Tweet about upcoming events,
trainings, and programs
Make the events sound interactive and
provide dates, times, locations, etc.
Tweet about visiting the Instagram
page to see “Falcons Foster ______”
photos
Live tweet during events hosted by
the Community of Care Coalition
Write interactive tweets (i.e.
questions) to encourage “followers”
to engage in conversation regarding
the coalition
Instagram Develop an Instagram account and
include the Instagram logo on flyers,
of account
Reach 300 Followers on Instagram
Post photos from the “Falcons Foster
______” photo project

PAGE | 40
Post photos while an event, training,
or program is happening
Post photos of the partners and
include their organization
information to promote them
Write interactive captions to
encourage “followers” to engage in
conversation regarding the coalition
Traditional Media
BG24 News Provide them with information about
upcoming events that the channel can
use on their news segments
Broadcast Release
BG News Feature Story
Advertisements
News Release

PAGE | 41
EVALUATION
Goal one: Increase engagement in the community of care coalition
-To increase student and faculty awareness and knowledge of the Community of Care Coalition and the training that it
offers in order to create a more caring, united, and safer environment on the BGSU campus.
Objectives:
• To create awareness and knowledge of the community of care coalition among students by 25 percent.
• To create an image of the coalition that is recognized by 25 percent of the bgsu community.
• To enlist 10 percent of the organizations on campus as active members of the community of the care
coalition.
• To increase awareness and knowledge of the coalition among 15 percent of faculty and staff members by
sending a monthly newsletter or email through bgsu email.
• To increase awareness and knowledge of the coalition among 10 percent of alumni by sending an annual
newsletter.
• To increase awareness and knowledge of the coalition among 10 percent of parents by sending an annual
newsletter.
Measurable Keys to Success
Awareness and Knowledge
• Create social media sites for the coalition
- Reach 200 Likes on Facebook by the end of the 2015-2016 school year
- Reach 200 Followers on Twitter by the end of the 2015-2016 school year
- Reach 200 Followers on Instagram by the end of the 2015-2016 school year
• Create a website for the coalition and reach 30 page views per day
• Create a logo that is recognizable to 25 percent of the BGSU community
• Send an annual newsletter to 10 percent of parents and 10 percent of alumni
• Attend Campus Fest and the Get Involved Fair yearly, and set up union tables monthly to promote the coalition
and upcoming events through face-to-face communication
• Create a program for training and interactive programs during Opening Weekend to focus on first-year students,
and show them that they can be a part of a caring, united community
• Create programs (i.e. speakers, dinners, events) during Homecoming Weekend to focus on alumni who have come
back to BGSU and show them how the community has come together to be more united and safe
• Create programs (i.e. speakers, sign-ups, interactive events) during Greek Weekend to focus on Greek
organizations, both males and females
• Give out 50 stress balls at each event
• Give out 50 buttons at each event
• Give out 5-10 t-shirts at each event
Attitude and Behavior Changes
Ø Before the training/programs
• Have students fill out a survey about 2 months after the 2015-2016 school year started to determine if they know
about, or have heard about the Community of Care coalition
Ø About a month or two after the training/programs
• Have high interaction on social media pages continuing the discussion and topics that were initiated at the
Bystander Intervention training or other coalition programs
- Have 25 students post positive comments on a status or tag the coalition in a photo or post on Facebook
- Have 35 students favorite or retweet a tweet or link of Twitter
- Have 40 students like and/or comment on a photo or video on Instagram
- Have 40 students create a short Instagram video explaining why they like the Community of Care, why they
decided to become a supporter of it, or what a caring community means to them – and they will use the
hashtag #BGCreatesCare

PAGE | 42
Goal Two: Educate students about the programs offered through the Community of Care Coalition
-Provide students with the tools and efficacy to become comfortable enough to intervene as an active bystander.
Objectives:
• To hold Community of Care Coalition meetings every other month, to plan events, new programs to
promote, and discuss issues happening on campus.
• Increase awareness of the Bystander Intervention program among 30 percent of first-year students.
• Increase awareness and knowledge of the Bystander Intervention program among 20 percent of the males
on the BGSU campus
• Hold Community of Care coalition meetings every other month
• Utilize social media, flyers, posters, Campus Updates, Stall Talks, etc. to promote the training and programs
giving the viewers the information about the dates, times, and locations for each training/programs
• Bring about awareness of the slogan and logo of the Community of Care
• Have students fill out a survey to determine their knowledge about sexual assault, domestic violence, alcohol use,
bystander intervention, and the coalition
Ø Directly after the training/programs
• Have students fill out the same survey that they filled out BEFORE the training and measure how their knowledge
of sexual assault, domestic violence, alcohol use, bystander intervention, and the coalition has changed since
holding the training
• Have students fill out surveys to determine if they would feel more comfortable intervening if they saw something
questionable or dangerous after attending the Bystander Intervention training
• Have students fill out a survey to determine how they heard about the training/programs and why they decided to
come
• Have students fill out a survey to determine if they learned something new and valuable at the training/programs
that they have already executed in the real world
• Have students fill out a survey to determine if they would attend future trainings or programs held by the
coalition
• Have students fill out surveys to determine if they have become more aware of alcohol use, or physical
relationships, when on or off campus after the training/programs
• Send surveys to students, faculty and staff to determine if they have attended any coalition meetings, or if they
know where to go if they have concerns that the coalition could help with
• Send surveys to students to determine if they attended the training and programs, and if not- why they did not
attend
- Include a follow-up question on the survey that if they did not attend, what would make them consider
attending future trainings or programs

PAGE | 43
Goal Three: Change attitudes and behaviors throughout the BGSU Community
-To increase engagement in the Community of Care Coalition in order to see a more caring, united, and safer
environment on the BGSU campus.
Objectives:
• To train 10 Greek organizations per year in bystander intervention training
• To train 3 student athlete teams per year in bystander intervention training
• To train 10 percent of the males on campus in bystander intervention training per year
• To train 10 percent of the females on campus in bystander intervention training per year
• To see 15 percent of the BGSU campus community sign the “It’s On Us” campaign petition
• To decrease alcohol use of 5 or more drinks in one sitting from 17.7 percent to 15 percent
• Create an “It’s On Us” banner that students can sign at union tables
• Create social media sites for the coalition
o Reach 200 Likes on Facebook by the end of the 2015-2016 school year
o Reach 200 Followers on Twitter by the end of the 2015-2016 school year
o Reach 200 Followers on Instagram by the end of the 2015-2016 school year
• Create a website for the coalition and reach 30 page views per day
• Send an annual newsletter to 10 percent of parents and 10 percent of alumni
• Attend Campus Fest and the Get Involved Fair yearly, and set up union tables monthly to promote the coalition
and upcoming events through face-to-face communication
• Create a program for training and interactive programs during Opening Weekend to focus on first-year students,
and show them that they can be a part of a caring, united community
• Create programs (i.e. speakers, dinners, events) during Homecoming Weekend to focus on alumni who have come
back to BGSU and show them how the community has come together to be more united and safe
o Also focus on athletes during Homecoming Week to get them involved in Bystander Intervention training
and being about awareness among athletes
• Create programs (i.e. speakers, sign-ups, interactive events) during Greek Weekend to focus on Greek
organizations, both males and females
• Give out 50 stress balls at each event
• Give out 50 buttons at each event
• Give out 5-10 t-shirts at each event
• Have students fill out a survey to determine their knowledge about sexual assault, domestic violence, alcohol use,
bystander intervention, and the coalition
Ø Directly after the training/programs
• Have students fill out the same survey that they filled out BEFORE the training and measure how their knowledge
of sexual assault, domestic violence, alcohol use, bystander intervention, and the coalition has changed since
holding the training
• Have males students, Greek organizations, and athletes fill out surveys to determine if they have noticed the
people they are around have been more respectful or have changed their attitudes or behaviors concerning sexual
assault, domestic violence, and alcohol use
• Send surveys to high-risk drinkers if possible. If we do not specifically know who the high-risk drinkers are, send
a survey to all students and ask if they are a high-risk drinker and if they have decreased their drinking usage after
the Community of Care Coalition programs have been implemented
• Have students fill out surveys to determine if they feel safer on campus after the Community of Care Coalition
trainings/programs have been implemented
• Have students fill out surveys to determine if they are more understanding and considerate of people they interact
with on campus, or in the community
• Have students fill out a survey to determine if they learned more about the “It’s On Us” campaign because of the
coalition and if they signed the petition

PAGE | 44
• Create an additional “follow up” survey similar to that of the NCHA data set to determine attitude and behavioral
changes toward sexual assault
Ø Focus on faculty and staff, parents, alumni, and community members
• Send surveys to community members to determine if they have noticed the community to be safer, more caring,
or more respectful after our programs had been implemented
• Send surveys or contact local authorities to determine if crime rates, violence, or alcohol use arrests or call-ins
have decreased since program implementation
• Send surveys to faculty and staff members to see if they have noticed more respect or care among their students
• Send surveys to community members, local business owners, and students to determine if they feel the
community has become more cohesive, united, and more positive after our programs have been implemented
• Send surveys to faculty and staff, parents and alumni to determine if they have learned more about the “It’s On
Us” campaign because of the coalition and if they signed the petition

PAGE | 45
Goal Four: Create partnerships to strengthen the Community of Care Coalition
-To strengthen the programs and help our messages reach a broader audience in order to see change happen.
Objectives:
• To partner with 3 organizations per year on campus, such as New Student Orientation, USG, and the
LGBT community, to co-sponsor events.
• To obtain 1-2 partnerships per year with outside, well-known foundations, organizations, and companies
such as the YWCA, to enhance relationships in the community and coalition, and increase the discussion
about sexual assault/domestic violence.
• Hand out brochures that list information about the coalition to potential partners who are interested in sponsoring
events or becoming a part of the coalition
• Hold an informational meeting for leaders of on-campus organizations to go to in order to learn more about the
coalition and what the coalition is aiming to do
• Partner with on-campus organizations to strengthen programming and co-sponsor events
• Partner with outside foundations, organizations, and companies
• Send surveys to community members to determine if they have learned about the Community of Care coalition
and out programs through a local foundation, organization, or company
• Send surveys to on-campus organization leaders to determine if they feel that they have benefitted from
partnering with the Community of Care coalition
• Send surveys to on-campus organizations that are not yet partnered with the coalition to determine why they have
not partnered with us and see if they would be interested
- Also send a partner brochure to give them more information before making a final decision

PAGE | 46
Goal Five: Utilize online and traditional print resources to promote the Community of Care Coalition
-To build a strong Community of Care Coalition social media presence, as well as print media presence, in order to
direct students to resources available on campus, leading to further information about the coalition and resources
throughout Bowling Green.
Objectives:
• To reach 30 page views a day on the Community of Care Coalition website.
• To promote the coalition and programming monthly through flyers, Campus Updates, Stall Talks and
posters.
• To promote the coalition and programming at Campus Fest and union tables in order to utilize traditional
print resources and word-of-mouth.
• Print flyers, postcards, and stickers to handout during Campus Fest, the Get Involved Fair, and at the union
monthly to give something tangible to each student so they will remember the coalition
• Print posters and banners to hang up between the trees on campus and in the union – which will spread the word
about the Community of Care coalition and continue the conversation about what the coalition does and the
problems that they are trying to fix
• Utilize the weekly Stall Talks and daily Campus Updates to promote the coalition and any upcoming
events/trainings/meetings
• Send emails and newsletters to parents and alumni so they are aware of what the Community of Care coalition is
doing through events, programming, partnerships, personal stories, etc.
• Create social media sites (i.e. Twitter, Facebook, Instagram)
• Create a Community of Care coalition website
• Give out 50 stress balls at each event or when at the union tables
• Give out 50 buttons at each event or when at the union tables
• Have students fill out surveys to determine if they have liked or followed the coalition on social media, and if
they have gained information through using the social media or coalition’s website
• Sending surveys to community members to determine if they have seen flyers, posters or postcards promoting the
coalition and trainings/programs
Ø Focus on faculty, staff, parents and alumni
• Send surveys to faculty and staff, parents and alumni to determine if they have liked or followed the coalition on
social media, and if they have gained information through using the social media or coalition’s website
• Send surveys to parents, faculty and staff, and alumni to determine if they read the annual newsletters, and if they
learned about the Community of Care Coalition through the articles provided to them
Sending surveys to community members to determine if they have seen flyers, posters or postcards promoting
the coalition and trainings/programs

PAGE | 47
IMPLEMENTATION TIMELINE
The following timeline lays out the tentative schedule for the upcoming campaign. In order for the campaign’s tactics to
be effective and efficient, each have been organized to ensure all print materials, media exposure and events allow for
each goal and corresponding objectives to be achieved.
May 2015 1. Post job description(s) and listing(s) for the next two Community of
Care Coalition interns
2. Select two Community of Care Coalition interns (May 2015 to August
2015 term)
3. Hold nominations and elections for the 2015-2016 Community of Care
Executive Board
4. Contact potential partners:
• Orientation Program
• VISION
• USG
• The Women’s Center
• FORCE
• Student Organization’s of SAAFE Advocates
• Wood County Hospital
5. Place order for all promotional materials utilized for First Year Student
Orientation
June 2015 1. Educate interns about the Community of Care Coalition and the
underlying purpose of the organization
2. Solidify the logo and the tagline for the entire campaign
3. Develop the Community of Care Coalition website, Facebook Page and
Twitter handle
4. Solidify designs for fliers, brochures and other promotional materials
5. Develop and print “Falcon’s Foster_____” promotional poster
July 2015 1. Post job description(s) and listing(s) for the next two Community of
2. Select two Community of Care Coalition interns (August 2015 to
December 2015 term)
3. Reserve table for Campus Fest
4. Schedule social media posts through December
5. Design handouts for Opening Weekend events
August 2015 1. Prepare for students to return
2. Print and distribute handouts
3. Have Community of Care informational flyers posted around campus
prior to the start of classes
4. Plan for first informational session for organization leaders on campus
5. Begin planning for first Bystander Intervention Training program
September 2015 1. Create Stall Talk content and submit for bi-weekly publication follow
guidelines:http://www.bgsu.edu/offices/sa/recwell/wellness/page62095.
html
2. Host first informational session about the Community of Care for on-
campus organization leaders
3. Begin promotion of “Falcon’s Foster____” photo project
4. Design promotional flyers for October events and trainings

PAGE | 48
5. Plan for first Bystander Intervention Training session
6. Plan for Homecoming Weekend events
October 2015 1. Host first Bystander Intervention Training session
2. Create Stall Talk content and submit for bi-weekly publication
3. Design promotional flyers for November events and trainings
4. Host Homecoming Weekend events
5. Participate in Campus Health Fair
6. Host a union table to promote the “Falcon’s Foster____” photo project
every other Falcon Friday
November 2015 1. Post job description(s) and listing(s) for the next two Community of
3. Design promotional fliers for January events and trainings
December 2015 1. Select two Community of Care Coalition interns (January 2016 to May
2016 term)
2. Educate interns about the Community of Care Coalition and the
3. Utilize evaluation methods to reflect upon the previous semester
4. Plan and implement changes for the upcoming semester
5. Confirm events for spring semester
January 2016 1. Educate interns about the Community of Care Coalition and the
2. Schedule social media posts through May 2016
4. Reserve table for Get Involved Fair
5. Design promotional fliers for February events and trainings
7. Plan to host event for Love Your Body Week
February 2016 1. Create Stall Talk content and submit for bi-weekly publication
2. Design fliers for March events and trainings
4. Host event for Love Your Body Week
March 2016 1. Post job description(s) and listing(s) for the next two Community of
3. Design promotional fliers for April events and trainings
April 2016 1. Select two Community of Care Coalition interns (May 2016 to August
2016 term)
2. Educate interns about the Community of Care Coalition and the
3. Compile photos from “Falcon’s Foster____” photo project and create a

PAGE | 49
Youtube video
4. Participate in National Red Your Lips Campaign
5. Participate in National Denim Day
May 2016 1. Utilize evaluation methods to reflect upon the previous semester
2. Hold nominations and elections for the 2016-2017 Community of Care
Executive Board
3. Plan and implement changes for the upcoming semester
4. Contact additional potential partners for the upcoming year

PAGE | 50
ESTIMATED BUDGET
All estimated totals are rounded up to the next whole dollar, allowing flexibility in the overall budget total. The in-house
printing budget is approximated at ______ allowing some variance in the remaining budget amongst other totals
Additionally, student organizations are granted access to the paint and poster room on campus in Room 406 of the
Bowen-Thompson Student Union. This room provides free banner paper, sheets, paint, markers and letter punches.
The marketing budget allotted by Dr. Garret Gilmer is $5,000. However, it is crucial to sustain the life of the Coalition
that the executive board gain partnerships with organizations on campus to co-sponsor large scale events which cannot be
solely funded by the Coalition. If this plan is selected students will continue to talk about this campaign for years to come
as social media and positive word of mouth will play a large influence into the success of the campaign. It is
recommended for the Community of Care Coalition to sign up on the Ebates website (www.ebates.com) to receive a
discount for products. However, please note this only applies to participating websites. Please reference Appendix E-
Budget Specifics to view further pricing information.
PRODUCT (S) & SERVICE (S) COST (S)
Intern(s) Free (will receive class credit)
Facebook Free
Instagram Free
Twitter Free
Photography Equipment (utilize from West Hall) Free
Press Releases (newspapers) Free
Logo utilizing Canva Free
Stress Balls | Discount Mugs
(1,475 needed for campaign purposes)
$734.40 (priced for 1,480 stress balls)
T-shirts | NiceShirt
(100 for campaign purposes)
$1,150 (priced for 200 shirts)
Buttons | Pure Buttons
Price varies depending upon quantity ordered
Estimated Price:
Stickers | Print Runner
$44.00 (priced for 2,000 stickers)
Pens | Four Imprint
$595.00 (priced for exact amount)
Frisbees | Four Imprint
$648.00 (priced for exact amount)
Postcards | Vistaprint
$150.00 (priced for 2,000 postcards)
Brochures | Vistaprint
$450.00 (priced for 1,500 brochures)
Banners | Vistaprint
(2 large banners for campaign purposes)
Product Specifications: 2.5 x 10 Horizontal
$130 (priced for exact amount)
BG News Advertisement (15 column inch ad) $140 (priced per ad)
Guest Speakers $500 (price varies depending upon speaker)
* continued on next page

PAGE | 51
Room Rentals $500
BUDGET TOTAL: $5,041.40

PAGE | 52
SUSTAINABILITY
Sustainability is an important element for any public relations campaign. It is necessary to gain partnerships within the
community through on-campus organizations and local companies, organizations, and foundations, in order to continually
provide support to the Community of Care Coalition. These strong partnerships will allow the coalition to thrive and
remain secure in the Bowling Green community.
It is highly suggested to obtain partnerships with the following organizations:
• New Student Orientation • Dance Marathon
• Undergraduate Student Government • Exceptional Intellectual Ladies
• Student Alumni Connection • Love Over Harm
• Student Wellness Network • Precious Stones
• BG24 News
• The Health Center
• VISION • Graduate Women’s Caucus
• Association for Women in Communications
• Feminist Organization Raising Consciousness &
Empowerment (FORCE)
• World Student Association • Office of Multicultural Affairs
• Public Relations Student Society of America
(PRSSA) • Student Organization of SAAFE Advocates
• The Women’s Center • Your Fellow Falcon
• University Activities Organization • Panhellenic Council
• The YWCA of Northwest Ohio • Wood County Hospital
Obtaining these partnerships will enhance relationships within the community as the partners will co-sponsor events, as
well as promote upcoming events, trainings and programs hosted by the Community of Care Coalition.
Another solution to ensure sustainability for the Community of Care Coalition will be to utilize free social media sites to
promote the coalition and continue the conversation of the problems that exist on campus. The “Falcons Foster ________”
photo project will consist of individuals filling in the blank, explaining what a community of care on the BGSU campus
means to them. The participants will either cover their faces with the sign, or smile in the photos. Photos can be taken by
setting up a table in the union, setting up a table at Campus Fest and the Get Involved Fair and before, during or after
trainings, events and programs hosted by the Community of Care Coalition. Over time, the photos will be put together to
create a slideshow that can be used as a promotional tool at events or meetings hosted by the coalition in the future.
Cameras from West Hall will be utilized to complete this project, as they are free. Also, the photos will be posted on
Instagram and on the coalition’s website as these sites are free.
An additional solution to ensure sustainability will be to partner with the on-campus recreation center to host self-defense
classes. The first-year females presented this idea during the focus group. Self-defense trainings will create another
avenue to provide students with the necessary tools to feel comfortable intervening as an active bystander when
witnessing a dangerous situation. Hosting the self-defense classes at the rec center will be beneficial and feasible as full-
time students can attend the rec center for free. Partnering with the rec center will also lead to promotions for both the rec,
as well as the Community of Care Coalition. This idea would ultimately create a safer environment for students, because
students would promote care, support and confidence after the self-defense trainings.
Obtaining partnerships, utilizing social media, and hosting events with on-campus organizations or potential partners will
be extremely beneficial to ensure and enhance sustainability for the Community of Care Coalition.

PAGE | 53
LIMITATIONS
1. Choosing the right amount of promotional materials: There are areas of a campaign in which public relations
practitioners cannot be 100 percent certain of the amount of people who will be attending upcoming events, or who will
notice the promotional print materials hung around campus. When choosing the amount of promotional materials to order
for each event, it was based on how many people are usually in attendance of these events, or how often individuals
frequent the locations that have been suggested.
2. Focus Groups: Focus groups are extremely beneficial, but it can be challenging to not make generalized statements
about the information learned from each focus group. Focus groups are only a small sample of the BGSU population. So
although helpful insight and suggestions are gained through conducting focus groups, the insight that is provided cannot
be used as a way to explain the feelings and opinions of the entire BGSU population.
3. Evaluation Surveys: Even if a strong evaluation plan has been developed to measure the success of a campaign, many
participants may not be honest in answering those surveys. Some individuals may not have the time or the interest in
answering a survey that is sent to them, so they may simple answer the questions without truly giving any in-depth
thought to their answers. This would provide the coalition with unreliable feedback.

PAGE | 54
CONTACTS
Name Title Organization Email or Phone
Garrett Gilmer Director Counseling Center ggilmer@bgsu.edu
Faith Yingling Director Wellness Connection faithy@bgsu.edu
Holly Grunn Coordinator for FSL Fraternity & Sorority Life hgrunn@bgsu.edu
Chris Bullins Associate Dean of Students Fraternity & Sorority Life chrishb@bgsu.edu
Jeff Kegolis Assistant Dean of Students Center for Leadership jkegoli@bgsu.edu
Dr. Mary Krueger Director Women’s Center mkruege@bgsu.edu
Jessica
Huddleston
Assistant Dean of Students New Student Orientation Huddlej@bgsu.edu
Shea McGrew Vice President for University
Advancement/President & CEO, BGSU
Foundation lc.
Alumni Center smcgrew@bgsu.edu
Sarah Waters Director of Residence Life Residence Life waters@bgsu.edu
Tobias Spears Senior Coordinator LGBT Programs & Services tobiass@bgsu.edu
Jodi Webb Dean of Students Student Affairs (New Student
Orientation)
jwebb@bgsu.edu
Rebecca Kocher Assistant Vice President Alumni and Annual Giving
Association
rkocher@bgsu.edu
Skyler Rogers Co-Founder Niceshirt.org skyler@niceshirt.org
Greg Robinson President Interfraternity Council grobiso@bgsu.edu
Kelly Rowe President Panhellenic Council krowe@bgsu.edu
Victor Senn President Undergraduate Student
Government
vsenn@bgsu.edu
Ashley Hillis President Student Alumni Connection ahillis@bgsu.edu
Chris Otte President Student Wellness Network chrismo@bgsu.edu
Megan Gallagher President BG24 News meganrg@bgsu.edu
Luke Grabski President VISION
(LGBTQ Organization)
esgrabs@bgsu.edu
Dr. Alberto
Gonzalez
Professor and Chair Association for Women in
Communications
agonzal@bgsu.edu
Andrea Michelle
Voogd
Advisor World Student Association avoogd@bgsu.edu
Alison Doughty President Dance Marathon dalison@bgsu.edu
Kendall Payne President Exceptional Intellectual Ladies krpayne@bgsu.edu
Amanda Karr President Love Over Harm ajkarr@bgsu.edu
Jessica Walls President Precious Stones wallsj@bgsu.edu

PAGE | 55
Daniel Galek President Student Organization of
SAAFE Advocates
dgalek@bgsu.edu
Allie Lahey President Graduate Women’s Caucus eadamo@bgsu.edu
Anna Crabill President PRSSA/ Student Run Firm acrabil@bgsu.edu
Madison Georgoff Civic Action Leader Office of Service Learning madisongeorgoff@gma
il.com
Gregory Robinson Intern University Tees
Darrianne Danae
Dunham
VISION dunhamd@bgsu.edu
Ramune
Braziunaite
Faculty Advisor Women in Communications
Chapter
ramune@bgsu.edu
Julie Broadwell SAAFE Center jbroadwe@bc.wcnet.or
g
* Those highlighted in green are interested in learning more about the Community of Care Coalition. Those bolded in
black font have confirmed their interest in obtaining a partnership or are already a partner of the Community of Care
Coalition.

PAGE | 56
APPENDIX A- Brochure Design
*Backside shown on next page

PAGE | 58
APPENDIX B- “Falcon’s Foster ______” Photo Project Mockup

PAGE | 59
APPENDIX C- Intern Descriptions and Duties
Intern Hiring Process
1. Post the intern descriptions on WorkNet and promote the position throughout campus by posting flyers, and
talking to public relations, graphic design, and event planning organizations. Begin to post the job descriptions
(below) in May or June 2015.
2. Review applications and conduct interviews with promising candidates.
3. Hire 2 separate interns
-One public relations/event planning intern
-One web/graphic design intern
4. Each intern will work approximately 10-15 hours per week
5. No compensation. It is not in the budget, and many interns are often not paid.
6. The public relations/event planning intern will work to write pieces and promote events, trainings, and programs.
7. The web/graphic design intern will be in charge of designing promotional materials and keeping the Community
of Care Coalition website and social media pages up-to-date.
8. Both the public relations/event planning intern and the web/graphic design intern will work together to create
strong, promotional materials to continue the conversation and spread awareness of the Community of Care
Coalition.
Public Relations/Event Planning Intern – Job Description
Positions Available: 1-2
Job Responsibilities:
§ Contact on-campus organization leaders to discuss co-sponsoring upcoming events
§ Contact local companies, organizations and foundations to discuss co-sponsoring and promoting upcoming events
to community members
§ Order any promotional materials (i.e. t-shirts, buttons, pens, stress balls, flyers, posters, etc.)
§ Attend all events, trainings, and programs hosted by the Community of Care Coalition
o Interact with students and faculty members in attendance
§ Assist in setup and tear down at any events, programs and trainings
§ Promote upcoming events, programs and trainings through flyers, PSAs, newsletters, social media, website, etc.
§ Write annual newsletter content to be sent to alumni and parents
§ Write posts to share on Facebook and Twitter; find articles and links to share on Facebook and Twitter (try to
increase interaction on social media by asking questions)
§ Create evaluation surveys
Skills Needed:
§ Organization and attention to detail
§ Strong writing skills
§ Strong communication skills
§ Knowledge and ability to use social media
§ Knowledge of Microsoft Word, Excel and PowerPoint
Education: Current undergraduate student
Majors Desired: Public Relations, Marketing, Event Planning/Tourism/Leisure, Communications
Experience: None, but must provide writing samples and prior promotional materials
Hours: 10-15 hours per week
Start Date: Fall – August 26, 2015; Spring - January 13, 2016
End Date: Fall – December 11, 2015; Spring – April 29, 2016
Compensation: Unpaid
*Continued on the next page

PAGE | 60
Web/Graphic Design Intern – Job Description
Positions Available: 1-2
Job Responsibilities:
§ Design and redesign brochures to give to potential partners
§ Design and redesign flyers, posters, postcards, and additional promotional materials to hang around campus
§ Design the alumni and parent annual newsletters
§ Update Facebook cover photo and profile photo
§ Update Twitter profile photo
§ Attend all events, trainings, and programs hosted by the Community of Care Coalition
o Take photos of the students and faculty members in attendance
o Take photos and videos of students and faculty who participate in the “Falcons Foster __________”
§ Edit mini videos and photos for Instagram from coalition events, trainings and programs
§ Edit the “Falcons Foster __________” videos and photos for Instagram
§ Design the Community of Care Coalition website
Skills Needed:
§ Microsoft Office
§ Adobe InDesign and Photoshop
§ Social media skills
§ Video shooting and camera work
§ Video and photo editing
§ Web Design
§ Creativity and detail-oriented
Education: Current undergraduate student
Majors Desired: Computer Science, Visual Communication Technologies, Graphic Design
Experience: None
Hours: 10-15 per week
Start Date: Fall – August 26, 2015; Spring - January 13, 2016
End Date: Fall – December 11, 2015; Spring – April 29, 2016
Compensation: Unpaid

PAGE | 61
APPENDIX D- Annual Newsletter

PAGE | 62
APPENDIX E- Sample Tweets
1. Take part in Denim Day on April 29 to support the Peace Over Violence Campaign! “There is no excuse and
never an invitation to rape.”
2. Come visit us in the union from 11-2 and tell us what BGSU means to you! Take part in our photo project
#FalconsFoster
3. Every 2 minutes another American is sexually assaulted. Be proactive to see change-Attend Bystander
Intervention training 7pm BTSU301
(Include the appropriate time, location, etc.)
4. What does a Community of Care mean to you? We want to hear YOUR voice! Let us know on Twitter, Facebook,
or Instagram!
5. Suicide is the 10th
leading cause of death for Americans. Learn the warning signs and become an active bystander
tonight at 7pm BTSU350.
6. Interested in becoming an intern and promoting a Community of Care? Apply to be a Community of Care Web
Design Intern on WorkNet!
(Tweet in November 2015 – after the job descriptions have been posted)
7. Bystander Intervention Training – Our first step to fostering a safe and secure environment. A huge thanks to all
who attended tonight!
(Tweet after the first Bystander Intervention training on March 16, 2016)
8. Listen. Be there. Don’t be judgmental. #StopSexualAssault #BGItsOnUs
9. By speaking out and educating ourselves, we can help to decrease the number of sexual assaults. #BGItsOnUs
10. Have a buddy system. Don’t be afraid to let a friend know if you are worried about their safety. #BGItsOnUs
#BeAnAlly
11. Make a plan before you go out. Set up checkpoints or code words to make it easy for you and your friends to stay
connected. #BGItsOnUs
12. Trust your instincts. If something doesn’t feel right to you, leave and get to a safe place immediately.
#BGItsOnUs
13. Always remember you are never alone #BGItsOnUs
14. How do you foster a Community of Care on BGSU’s Campus? We would love to hear your responses!
15. Join Red My Lips movement during the month of April and bring awareness to sexual assault and violence
16. In order to help others, you first must educate yourself. Stop by BTSU308 tonight to learn more about the
Community of Care Coalition on our campus
17. Stop by the Community of Care table at Campus Fest and let us know what a community means to you!
18. Did you know prescription medications are among the most abused substances in the U.S. Take the time to
educate yourself on the safety of medications!
19. Break the silence. Learn how to become an active bystander tonight in BTSU307
20. Instead of being reactive, be proactive. #BGItsOnUs

PAGE | 63
APPENDIX F- Budget Specifics
Stress Balls
T-shirts
*Shirt designs continued on the next page

PAGE | 69
REFERENCES
Abbey, Antonia. (2002). “Alcohol-Related Sexual Assault: A Common Problem among College Students.” Department of
Community Medicine, Wayne State University. No. 14: 118-128).
American Foundation for Suicide Prevention: AFSP (2015). Web. 28 Apr. 2015.
B.R.A.D. (Be Responsible About Drinking Foundation). Drinking Facts. 2015. Wed. 27 April 2015.
Christensen, Karly. "Undergraduate Students’ Knowledge and Perceived Ability to Recognize Suicide Warning Signs."
Undergraduate Research Symposium, Mankato, MN, April 21, 2014.
DeGue, Sarah. (2014). “Preventing Sexual Violence on College Campuses. Lessons from Research and Practice.” White
House Task Force to Protect Students from Sexual Assault. Pages 1-36.
Du Mont, Janice, EdD, Laura Chertkow, MPH, Sheila Macdonald, MN, Eriola Asliani, BSc,
Deidre Bainbridge, BScN, Nomi Rotbard, MPH, and Marsha M. Cohen. "Factors Associated With the Sexual
Assault of Students An Exploratory Study of Victims Treated at Hospital-Based Sexual Assault Treatment
Centers." Journal of Interpersonal Violence 27.18 (2012): 37223-728. Ohio Link. Web. 4 Feb. 2015.
Enacting the Role of Management Professor: Lessons From Athena, Prometheus, and Asclepius. Academy of
Management Learning & Education December 1, 2007 6: 439-457.
Foster, Christina, Cyndy Caravelis, and Albert Kopak. (2014). “National College Health Assessment Measuring Negative
Alcohol-Related Consequences Among College Students.” American Journal of Public Health Research, Vol. 2,
No. 1, 1-5.
Kashwer, Amanda D. Prescription Drug Misuse Among College Students: An Intervention Based
In The Theory of Planned Behavior. Diss. Oklahoma State U, 2014. N.p.: UMI Dissertation, 2014. ProQuest.
Web. 1 Feb. 2015.
LaBrie, Joseph W. et al. “Preventing Risky Drinking in First-Year College Women: Further Validation of a Female-
Specific Motivational-Enhancement Group Intervention .” Journal of Studies on Alcohol and Drugs. Supplement
16 (2009): 77–85. Print.
Lamis,. D. A. and Malone,. P. S. (2011), Alcohol-Related Problems and Risk of Suicide among College Students: The
Mediating Roles of Belongingness and Burdensomeness. Suicide and Life-Threat Behavior, 41: 543–553.
Maldonado, Rosita C., Laura E. Watkins and David DiLillo. (2014). “The Interplay of Trait Anger, Childhood Physical
Abuse, and Alcohol Consumption in Predicting Intimate Partner Aggression.”
Rape, Abuse, and Incest National Network: RAINN (2009). Web. 28 Apr. 2015.
Suicide Assessment Practices in College Counseling Centers by Keith, Andrew James, Psy.D., MASSACHUSETTS
SCHOOL OF PROFESSIONAL PSYCHOLOGY, 2014, 118 pages; 3624553
"The Non-Medical Use of Prescription Drugs and Lifetime Experiences of Sexual Victimization
Among College Men." Journal of Interpersonal Violence 29.13 (2014): 2482-496. Ohio
Link. Web. 2 Feb. 2015.
“The Relationship Between Alcohol and Sexual Assault on the College Campus.” (2013). EverFi. No. 1-5.

PAGE | 70
United States. Department of Justice. Drug-facilitated, Incapacitated, and Forcible Rape: A
National Study. By Dean G. Kilpatrick, Heidi S. Resnick, Kenneth J. Ruggiero, Lauren
M. Conoscenti, and Jenna McCauley. South Carolina: Medical U, 2007. Print.
Walsh, Kate, Heidi Resnick, Carla K. Danielson, Jenna L. McCauley, Benjamin E. Saunders, and
Dean G. Kilpatrick. "Patterns of Drug and Alcohol Use Associated with Lifetime Sexual
Revictimization and Current Posttraumatic Stress Disorder among Three National
Samples of Adolescent, College, and Household-residing Women." Addictive Behaviors 39.3 (2014): 684-
89. Science Direct. Web. 4 Feb. 2015.

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