Mobile A/B Testing Best Practices for App Idea Validation by SplitMetrics and Phiture
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This document discusses pretotyping as an alternative to app prototyping for validating mobile app ideas. Pretotyping involves creating mockups of an app's title, icon, description and screenshots to test with users before full development. It recommends using A/B testing platforms to compare different pretotype versions and elements like title, description and visuals to decide which idea or features to pursue. The document outlines how A/B testing works with pretotyping and common mistakes to avoid like testing for too short a time, with too small changes or misinterpreting results.
Mobile A/B Testing Best Practices for App Idea Validation by SplitMetrics and Phiture
- 1. Mobile A/B Testing: Best Practices, Pretotyping and Why It's a Good Alternative to App Prototyping Lina Danilchik Marketing Manager Senior ASO consultant Maggie Ngai
- 2. Pretotyping. What is it? Pretotype is an image that conveys the idea of a product.
- 3. Mobile app title, icon, description and screenshots designed to reflect its setting and features together make up an app’s pretotype. What can serve as app pretotypes?
- 4. How publishers validate app ideas via pretotyping Once you’re ready with your app’s pretotypes – several versions of app title, description, icon & screenshots – proceed to validating your app idea with the help of a third-party A/B testing platform.
- 5. How mobile A/B testing works together with pretotyping
- 6. A/B Testing Capabilities for Mobile App Idea Validation Test your mobile app idea Test mobile game setting Compare a few mobile app concepts Validate or prioritize app features Decide on targeting & positioning
- 7. Test your app idea and decide if you should build it
- 8. Compare a few app concepts & select the best one
- 9. Decide on targeting and positioning
- 11. Feature validation: prioritize your app features
- 12. Test mobile game setting
- 13. Test mobile game styles and characters
- 14. Main metrics to rely on when running A/B tests on SplitMetrics
- 15. 7 Biggest Mistakes in Mobile A/B Testing Mistake №2 Finishing an experiment before 7 days have passed Mistake №1 Finishing an experiment before you get the right amount of traffic
- 16. 7 Biggest Mistakes in Mobile A/B Testing Mistake №4 Your banner ads have the same design as one of the app store visual assets Mistake №3 Testing too small changes in design
- 17. 7 Biggest Mistakes in Mobile A/B Testing Mistake №5 Testing several hypotheses at once
- 18. 7 Biggest Mistakes in Mobile A/B Testing Mistake №6 Misinterpreting the situation when two variations are the same but you get a winner Mistake №7 Getting upset when a new variation loses to the current one
- 19. Thank you! If you have any questions, feel free to reach out to us on LinkedIn or via email: lina.d@splitmetrics.com & maggie.ngai@phiture.com