Why You Should Be In The Mobile Apps Business!

Why You Should Be In The Mobile App Business
Presenter: Bobby Wan
1

AGENDA
1. Introduction To The Mobile App Industry
2. Diﬀerent Kinds of App Marketing Models
3. Research & Planning Your 1st App
4. Check Out Some Sample Info Apps!
5. The World's Easiest To Use And Feature
Rich App Builder Tool for Android & Apple!
2

SINGAPOREANS OWN MOST SMARTPHONES IN ASIA PAC
4
http://sbr.com.sg

APP STORE STATS SUMMARY
5http://www.appbrain.com/stats/number-of-android-apps

GOOGLE PLAY BEATS ANPP STORE
6
http://www.phonearena.com/news/Androids-Google-Play-beats-App-Store-with-over-1-million-apps-now-officially-
largest_id45680
24 July 2013

NO. OF ANDROID APPS
7
http://www.appbrain.com/stats/number-of-android-apps

SINGAPOREANS SMARTPHONE OWNERSHIP
9
http://www.blackbox.com.sg/wp/wp-
content/uploads/2012/05/Blackbox-YKA-Whitepaper-
Smartphones.pdf
May 2012

INTRODUCTION TO THE MOBILE APP INDUSTRY
If you know anything about mobile
devices, you’ve probably heard that
famous phrase that there’s an app for
pretty much everything.
And it’s true!
But here’s a question for you:
• Is there an app for your business?
If not, then it’s time to think about creating
one…or more.
10

WHAT IS A MOBILE APP?
The phrase “mobile app” stands
for mobile application.
It is application software that is
created to run on mobile devices,
such as smartphones and tablets
11

WHY DOWNLOAD MOBILE APPS?
Now is the greatest time to use them….
• Easy to download
• Often free
• Make our lives more convenient
• Saves you trouble of opening device
browser and typing in an address
information is at your fingertips
• Businesses offer free apps to make it
easier for customers to purchase their
products & services
Information at your
fingertips!
12

WHY MOBILE APPS?
In today’s market, virtually everything –
from purchasing to trading to payment –
can be performed on mobile devices
using apps.
In 2014, the revenue from this
outstanding technology is expected to
climb to $58 billion.
That is a lot of income and profit
generated using apps!
13

THE ANDROID FUTURE IS ALREADY HERE!
HERE IS MORE PROOF!
Even Facebook Office is switching to
Androids. Are you left behind?
15

WHY MOBILE APPS? /2
80% of time on mobile phones is spent inside
mobile apps
http://www.digitalbuzzblog.com/infographic-
2013-mobile-growth-statistics/
The average customer actively uses 6.5 apps
throughout a 30-day period
The average time spent per day on apps is 94
minutes; 22 minutes less than on the web
http://mappdom.com/appfacts/
80% of consumers indicate that downloading an
app meant they were receptive to receiving texts
from the business
http://heidicohen.com/67-mobile-facts-from-2013-
research-charts/
78% of smartphone users access a retail site via a
mobile app
44% of tablet users access a retail site via a mobile
app
16

WHY MOBILE APPS? /3
Advertising is now the most popular revenue
model for apps
http://www.wamda.com/2013/02/10-tweetable-
facts-about-mobile-app-development
70% of users have 10+ apps http://www.webpronews.com/mobile-apps-are-
becoming-as-popular-as-tv-2012-12
Mobile commerce will reach almost 40 billion by the
end of the year
http://www.biznessapps.com/blog/2014/03/10/ap
p-usage-miles-ahead-of-mobile-web/
61% of Mobile and Tablet users conduct local
business searches on Apps
http://iosmaui.com/fun-facts-about-mobile-apps/
As of October of 2013, more than 60 billion mobile
apps had been downloaded
http://visual.ly/mobile-application-development-
amazing-facts
17

TYPES OF MOBILE CAMPAIGNS
Image By: Experian

SUCCESS RATE OF MOBILE MARKETING
Image By: Experian

TYPES OF MOBILE APPS MARKETING MODELS
• Entertainment Apps
• Games, puzzles, etc
• Productivity Apps
• Currency conversion, grocery
lists, flashlights, etc
• Info Apps
• The How to’s…
• Websites/ Blogs
21

RESEARCHING & PLANNING YOUR FIRST APP
• What makes an app successful?
• How to spot good apps
• Emulate a successful app
• Copyright and trademarks
• Designing your app
22

WHAT MAKES AN APP SUCCESSFUL?
• Be Original – Find a vacuum
• Entertaining and engaging
• Usable and useful
• Solve the 3 P’s => Value Creation
• Free version
• Promote your app
Make a dent in the app universe ! 23

HOW TO SPOT GOOD APPS
Why is this app successful?
What is its rank and has it been consistent?
Why do people want this app?
Will the customer use it again?
Does this app provoke an impulse by?
What else can I learn from the company that
created the app?
What is the competitive advantage of this
app?
24

EMULATE A SUCCESSFUL APP
Why are people purchasing this app?
Can I do something to emulate this
idea and take it to the next level?
How many similar apps are in the
market?
What new features can you add?
25

COPYRIGHT AND TRADEMARKS
• Never use a Trademark names
• http://tess2.uspto.govb/
• Copy the concept but never use the
same names, graphics, and audio
• Google Play Policies
https://support.google.com/googleplay/android-
developer/answer/4430948?hl=en
26

DESIGNING YOUR APP
Icon – Must look good, attract user’s
attention
App Title – should be exciting, trendy
and catchy
Description – Should be compelling
Screenshots – show a snapshot of app
and function
Categories – Choose something relevant
28

SAMPLE FREE INFO ANDROID APPS
29

CONCLUSION
Mobile Info Apps are extremely easy to create and
manage. It happens the same way as with
everything else in life: things aren’t that difficult.
You just need to know where everything is and how
you can properly use it – and there you have it.
Thank You
Bobby Wan
Check Out My FREE Android Apps! 30

Why You Should Be In The Mobile Apps Business!

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