Kohl's Mobile User Acquisition
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Kohl's mobile app aims to achieve 1,160 stores in 49 states, targeting 89 million Americans who shop via mobile. The app saw significant growth with 2.5 million downloads and aims for increased user retention through strategic marketing and optimization. A budget of $1 million is proposed for a 12-month program to enhance marketing efforts and user engagement.
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Kohl's Mobile User Acquisition
- 3. 12 month goal 1,160 Stores in 49 States 89 Million Americans Shop Mobile MOBILE TODAY KOHL'S OFFLINE MARKETING SPEND $1.12 Billion in 2011 $19.28 Billion in 2013$1.7 Billion E-COMMERCE SALES REVENUE M-COMMERCE $23.7 Billion in 2014 $31.7 Billion in 2014 1,259,250 Installs Rank Top 43 Lifestyle 2,518, 500 in 12 months 100% Increase
- 4. Growing up Organic Users Competitor Analysis Retention Rate Market Watch Virality Ad Network Management Mobile Marketing Solved
- 7. Wish Ranks Top 3
- 8. Top 1 Lifestyle 50k daily downloads
- 10. TIME TO TARGET APP USERS. EASY TO INSTALL, ANYWHERE, ANYTIME. APP STORE OPTIMIZATION INTELLIGENT AD SPENDING LOCALIZATION.MARKET WATCH THE 12 MONTH PROGRAM
- 11. TIME TO TARGET APP USERS. EASY TO INSTALL, ANYWHERE, ANYTIME. KOHL'S: 2.5 MILLION DL KOHL'S 1 MM LOYAL USERS THE 12 MONTH PROPOSAL $1MM BUDGET FOR MA