27 stupid simple lessons for keyword optimization
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The document provides a comprehensive guide on optimizing keywords for mobile apps, emphasizing control over keyword selection for improved visibility. It includes key lessons on understanding user demographics, keyword limits in app names and descriptions, competition analysis, and the importance of maintaining and updating keywords regularly. The guide also highlights strategies for selecting effective keywords that balance search volume and competition, as well as monitoring performance to adapt to changing trends.
27 stupid simple lessons for keyword optimization
- 1. MOBILE STUPID SIMPLE GUIDE TO KEYWORDS EDU-ACTION T E A C H I N G , RE-L E A R N I N G & APPLYING
- 2. Keyword Optimization is FREE and it is the only thing you have 100% Control Over. So take advantage of it. Strive for a A+ Visibility Score. MOBILE ACTION LESSON 1
- 3. Users find you through keywords, so KNOW your user demographic, behavior and intentions. MOBILE ACTION LESSON 2
- 4. Learn the different colloquial lingo in your niche, market, localization, age demographic. (i.e. hella is a bay area term) MOBILE ACTION LESSON 3
- 5. 100 Characters with iTunes Connect No Keywords in Android. Keywords are placed in the description. 4000 Characters allowed in Description for Android MOBILE ACTION LESSON 4
- 6. 255 character limit within the app name for iOS. 30 character limit within Google Play App Name. MOBILE ACTION LESSON 5 Keywords are allowed in the App Name
- 7. Do Not Add More than 3 Keywords in your App Name - It could get rejected MOBILE ACTION LESSON 6
- 8. Do Not Add More than 2-3 Keywords in your description for Android - It could penalize your ranking for overuse of keywords. MOBILE ACTION LESSON 7
- 9. User Intention + Search Volume + Competition + Keyword Increase % + # of Apps Using your Keyword = Optimized Keyword MOBILE ACTION LESSON 8
- 10. Search Volume - Every day watch how keywords search volume change. Document the trend. Do this for 1 month. MOBILE ACTION LESSON 9
- 11. Documenting the search volume for 1 month will give you a good idea on which keywords will be searched for the most in a particular day. MOBILE ACTION LESSON 10
- 12. Studying your direct competitors or 'suggested search' keywords are great methods to find keywords. MOBILE ACTION LESSON 11
- 13. Do not use generic or broad keywords. Ex: game, free, best, cool MOBILE ACTION LESSON 12
- 14. Search in the app store and learn how many apps are using your selected keywords. This will help you gauge your keyword increase %. MOBILE ACTION LESSON 13
- 15. Add your app name in your keyword list. MOBILE ACTION LESSON 14
- 16. Do not use spaces in your keywords when submitting to iTunes Connect. MOBILE ACTION LESSON 15
- 17. Using a low search volume keyword is okay because it will eventually gain traction but Do Not use keywords that have no search volume. MOBILE ACTION LESSON 16
- 18. Use plural keyword and do not duplicate with singular keyword. MOBILE ACTION LESSON 17
- 19. Find keywords that have high search volume but low number of apps using it. MOBILE ACTION LESSON 18
- 20. Use Specific Keywords EX: bmx tricks MOBILE ACTION LESSON 19
- 21. If the search volume is high for long term keyword; it is better to use than a short tail keyword. MOBILE ACTION LESSON 20
- 22. Short tail keywords are great form combination keywords. MOBILE ACTION LESSON 21
- 23. Use commas to separate keywords in iTunes Connect MOBILE ACTION LESSON 21
- 24. Keyword Maintenance: Update your keywords 2-3 times per month. MOBILE ACTION LESSON 22
- 25. Compare each keyword performance with each keyword updates MOBILE ACTION LESSON 22
- 26. Keywords have a life cycle. Top keywords today may not convert downloads for you tomorrow. MOBILE ACTION LESSON 23
- 27. Ranking Top 10 and higher in all your keywords will get you an A+ visibility score. MOBILE ACTION LESSON 24
- 28. Getting Ranked as Top 1 in your keywords, does not mean you are converting the impression as a download. MOBILE ACTION LESSON 25
- 29. If you have a 4+ star average reviews and rating, you can expect a daily download of 50-100 for each keyword that has a search volume of 60-100. MOBILE ACTION LESSON 26
- 30. Once you have optimized your keywords, your conversion rate needs to be optimized. Find out how: www.mobileaction.co MOBILE ACTION LESSON 27