The mobile context is dead. Long live mobile contexts!
- 1. The Mobile Context is Dead. Long Live Mobile Contexts! #PSUWeb13 : June 7, 2013 Eric Kim @huafi Modo Labs : modolabs.com
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- 10. New way to get something we need Portable and usable one-handed High density of useful stuff Designed for: Easy consumption Quick digestion Immediate usefulness on the go Fast, broad adoption
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- 14. “The importance of comprehending context – circumstances and conditions that surround a place, thing, or event – within the mobile environment cannot be overstated. Your content is of little value to users if it ignores the context in which it is viewed, manipulated, and processed.” – Cameron Moll
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- 19. Mobilization Mobile Optimization Prioritize parity Prioritize efficiency
- 20. Mobilization 20 Mobile Optimization Prioritize parity Prioritize efficiency Responsive Server-side Deliver the same content regardless of device Deliver content optimized for the type of device Format to fit at the point of display Optimize at the point of delivery
- 21. CLIENT-SIDE RESPONSIVE MOBILIZATION SERVER-SIDE MOBILE OPTIMIZATION RWD Responsive Web Design RESS Responsive design + Server-Side components Kurogo mobile framework MIT mobile web SSO Server-Side Optimization
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- 26. Mobile interactions tend to be… Bursty Spontaneous Simultaneous Actionable Varied by device On ‘found time’
- 28. Physical: Are you in a mobile place?
- 29. Mental: Are you in a mobile frame of mind?
- 30. Technological: You are on a mobile device and network.
- 31. Social: How does your mobile interaction fit into your interpersonal setting?
- 34. Outside and/or in motion On the go
- 35. Outside and/or in motion Indoors and stationary On the go Simultaneous Social Spontaneous
- 36. Outside and/or in motion Indoors and stationary On the go Simultaneous Interstitial Social Spontaneous
- 37. Outside and/or in motion Indoors and stationary On the go Simultaneous Interstitial Social Spontaneous Divided attention, shorter interactions
- 38. “one eyeball, one thumb”
- 39. “Whether you're on a crowded street corner or on the couch watching TV, chances are you're giving your phone just some of your attention. It's also quite likely that attention doesn't last long.” – Luke Wroblewski
- 42. CLIENT-SIDE RESPONSIVE MOBILIZATION SERVER-SIDE MOBILE OPTIMIZATION RWD Responsive Web Design RESS Responsive design + Server-Side components Kurogo mobile framework MIT mobile web SSO Server-Side Optimization
- 49. #BADA55
- 51. Eric Kim @huafi Modo Labs : modolabs.com Thank you