This document discusses options for building mobile applications and presents Ionic Framework as a solution. It notes that building native mobile apps for multiple platforms is difficult due to different styles, code bases, teams required. It considers building fully native, compiling to native, and using web technologies. While building native has highest fidelity and performance, it has downsides of multiple languages/teams. Compiling to native has cross-platform UI but is not truly native. The document argues that using web technologies like Ionic Framework is easier and future-proof, giving developers access to native device capabilities through plugins. Ionic provides pre-built UI components, gestures, animations for a native look on each platform while developing with open web standards.