Mobile Marketing Slides
- 1. Mobile Marketing... and to think we’ve just mastered the internet Apps Texting Mobile Websites *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Donʼt steal music. Thursday, March 25, 2010
- 2. Whole New World - Whole New Language Roaming Android Capture App Push Blasts MMS Cloud SMS Mobile Marketing Mobile Website Thursday, March 25, 2010
- 3. Canadian Stats • 22.5 million subscribers September 2009 • 100 million text messages per day • 75% households have access to a wireless phone • 99% have coverage • ½ of all phone connections are wireless • more than 6 million calls to 9-1-1 or other emergency numbers courtesy CWTA Thursday, March 25, 2010
- 4. Predictions of smartphone future growth Source: http://www.digitalfamily.com/mobilewebdesign/?p=141 http://www.linuxfordevices.com/files/misc/researchand markets_smartphone_forecast-sm.jpg Thursday, March 25, 2010
- 5. Unique features for Mobile Marketing Phones always carried Cheaper to create mobile ads Quick response time Source: http://blog.karentsui.com/pros-and-cons-mobile-commerce/ Thursday, March 25, 2010
- 6. App’s - Commercial & Consumer Use Most are ‘business related’ or ‘commercial use Photoshop, Kraft, legal firms, medical secure network connectivity Canaterra was Canada’s 1st National Real Estate App *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Donʼt steal music. Thursday, March 25, 2010
- 7. Cell Phone Feature Usage by Age as at 2008 400.00 13-17 18-34 35-54 Text Messages 55+ Take Pictures Ringtones MMS Emails IM Search Internet Music CWTA-2008 Attitudes Harris Decima Thursday, March 25, 2010
- 8. SMS or Texting •popular in Europe and Asia since 2000, North America in 2002 •guidelines to ensure legitimacy and avoid spam. •perceived as interactive and instant Thursday, March 25, 2010
- 9. Response Thursday, March 25, 2010
- 10. Interactive Thursday, March 25, 2010
- 11. In December 2009... Pepsi pulled out of the Superbowl ads Locally, Cherrylane Shopping Centre Increase in mobile web usage 2008 Decima Study Thursday, March 25, 2010
- 12. Try texting: • text cana4677 to 501501 • text canaterra2 to 501501 • text canaterra3 to 501501 Canaterra™ SMS powered by 501Media Group Thursday, March 25, 2010
- 13. Remembering the Ad Less distractors Improving graphics and technology More ads clicked on touch screens Source: http://www.marketingcharts.com/interactive/new- smartphone-formats-fuel-higher-ad-awareness-9108/brightkite- gfk-awareness-mobile-advertising-iphone-q1-2009jpg/ Thursday, March 25, 2010
- 14. Consumer Preference Consumers want instant responses • to know deals, • information before contacting a salesperson and • without having to wait for access to a computer. Source: http://www.mobilemarketingwatch.com/mobile-marketers-should-give-thanks-for-black-friday-4463/ Thursday, March 25, 2010
- 15. and finally.......... Mobile marketing will in fact reach a larger population. Canaterra can help you reach more home seeking clients with our Online & On the Go™ tools! Source: http://marketing.blogs.ie.edu/archives/2007/10/mobile_advertis.php Thursday, March 25, 2010
- 16. Thank you. Karen Thompson Canaterra’s Mobile Marketing • SMS Campaigns powered by 501Media Group • Mobile site built by Artistech Newmedia text karen to 501501 for contact details *Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Donʼt steal music. Thursday, March 25, 2010