Mobile Mishaps: 10 Mobile Pitfalls to Avoid - Aaron Weiche
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The document outlines ten mobile pitfalls to avoid for better user experience and engagement, emphasizing the importance of mobile-friendly designs and proper navigation. It highlights issues such as slow load times, technical problems, and the necessity of using testing tools to improve usability. Key takeaways include the need to integrate mobile strategies into all aspects of business to meet user expectations.
Mobile Mishaps: 10 Mobile Pitfalls to Avoid - Aaron Weiche
- 1. MOBILE MISHAPS 10 MOBILE PITFALLS TO AVOID @AaronWeiche
- 2. @AaronWeiche2 MOBILE SUPER-DUPER MATTERS. GOOGLE SAID IT, 4.7% AGREED.
- 4. @AaronWeiche4 10. You’re still not mobile … with no plan to be
- 5. @AaronWeiche5 DESIGN Does your form trump flash? 9. Someone is still having the mobile app vs. mobile web conversation
- 6. @AaronWeiche6 8. Responsive Web Design is confusing
- 7. @AaronWeiche7 One site, one CMS, all devices Google & Bing preferred Fluid delivery of all of your content
- 11. @AaronWeiche11 7. You have redirect or other technical issues
- 13. @AaronWeiche13 6. Your mobile site is s…..l…..o..…w
- 14. @AaronWeiche14 Google Page Speed Insights Tiered Reporting Speed and technical issues
- 15. @AaronWeiche15 Image size matters on mobile a lot
- 18. @AaronWeiche18 5. You have no insight to your mobile users
- 19. @AaronWeiche19 Mobile & Search GA Dashboard Spyder Trap: http://goo.gl/nq6x9j Ed Reese / 6th Man Marketing http://goo.gl/H0hWKR
- 20. @AaronWeiche20 TEST, don’t guess! UsabilityHub.com ($20/mo) Click test, 5 second test and Nav test
- 21. @AaronWeiche21 Just don’t wireframe – Protoype!
- 23. @AaronWeiche23 4. Navigation is unclear
- 24. @AaronWeiche24 The Hamburger Menu http://goo.gl/piAm8E 1. Use testing tools 2. Test MENU vs. Burger 3. Test Placement
- 25. @AaronWeiche25 3. The world didn’t stop on April 21st, 2015
- 26. @AaronWeiche26 Mobile Usability Experience (ranking factor) Google Page Speed Insights – User Experience Performance Issues for Desktop and Mobile page loads
- 27. @AaronWeiche27
- 28. @AaronWeiche28 A comparison of Mobile SERPS for the following 10 keywords: Auto Repair Car Insurance Dentist DUI Lawyer Haircut Hardware Store Hotel Pizza Plumber Steak Restaurant 55% of mobile searches have local intent
- 29. @AaronWeiche29 2014 vs. 2015 Mobile Results Page 1 Google Mobile SERPs in Minneapolis 20.2% (+7.3%) News, Blogs, In-depth Articles, Images 18.6% (-2.4%) Website 16% (-2%) Directory (Mostly Yelp) 15.5% (+0.7%) PPC 13.9% (-18.1%) Local (Avg. of 4.4 panes, 12 local results) Mobile “Above The Fold” – First 3 Screen Lengths 35.5% (-38.5%) Local 25% (+21.9%) Website 19.7% (+12.3%) Directory 19.7% (+4.9%) PPC
- 30. @AaronWeiche30 2. Don’t miss where mobile connects your business and customers
- 31. @AaronWeiche31 1. You don’t view everything through a mobile lens. web – social - email
- 32. THANK YOU AARON WEICHE @AARONWEICHE WWW.LINKEDIN.COM/IN/AARONWEICHE SPYDERTRAP.COM/BLOG & AARONWEICHE.COM @AaronWeiche32