Mobile OS War
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The document discusses trends in mobile operating systems. It analyzes the strengths, weaknesses, opportunities and threats of major mobile OS platforms including iOS, Android, BlackBerry, Symbian, Windows Mobile and webOS. It also covers emerging platforms like Chrome OS and discusses new types of mobile devices including tablets, e-readers and internet-connected game consoles. Market share forecasts from Gartner predict Android and iOS will continue growing their share of the smartphone market over the next few years.
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Mobile OS War
- 1. Mobile OS Trends http://www.flickr.com/photos/seandreilinger/305519653/
- 2. politicalbase.in.th practicalutopia.tv Think tank & Research house
- 3. Economics, IT & Telecom, Policy, Strategy
- 7. Twitter: @markpeak Copyright Notice © 2009 Isriya Paireepairit. This slide is licensed under Creative Commons Attribution Share-alike 3.0 Photos are copyright by theirs owner. Please see more details in given Flickr URL.
- 8. Mobile Devices Mobile Phone Games Console Tablet PC Netbook Ultraportable Kindle
- 10. Mobile Phone Platforms “The Big Six”
- 11. Current Situation Source: Canalyst
- 12. iPhone Proprietary OS X
- 13. 4 devices iPhone, iPhone 3G, iPhone 3GS
- 14. iPod touch Vertical Integration
- 15. App Store 100,000 apps
- 17. iPhone: SWOT Analysis Strength Strong brand
- 18. Huge app store
- 20. Single unified platform Weakness Only one hardware vendor
- 21. Restricted app submission process
- 22. Price
- 24. No real keyboard Opportunity New kind of device e.g. Tablet
- 25. Be general platform for specialized applications e.g. medical Threat Cheap smart phone
- 26. Price cut
- 28. Google-supported
- 29. 18 devices before 2010 HTC, Motorola, Sony Ericsson, Samsung, i-Mobile One OS, Multiple vendors
- 30. Not only phone but other devices
- 31. Android: SWOT Analysis Strength Many devices
- 32. Google brand & service
- 33. Cheap price
- 34. Messaging service Weakness Fragmentation
- 35. Multimedia support Opportunity New kind of device e.g. Tablet, eBook reader
- 37. New vendor e.g. China Threat Cheap iPhone devices
- 38. Proprietary OS
- 39. 2 lines of product: Keyboard, non-touch
- 40. Touchscreen Need special server BES, BIS BB Messenger
- 41. BlackBerry: SWOT Analysis Strength Vertical integration
- 42. Business market
- 44. BB Messenger
- 45. Hardware keyboard Weakness Touchscreen device
- 46. Aged OS
- 47. Web browser
- 48. Depend on special server Opportunity Multimedia phone
- 49. Fashion phone Threat Competition from Android on messaging
- 50. Now own by Nokia Other vendors leaving Open Source Not just yet Aged OS
- 52. Symbian: SWOT Analysis Strength Nokia is biggest mobile vendor
- 53. Nokia brand
- 54. Multimedia phone Weakness Touchscreen device
- 55. Aged OS
- 56. Web browser
- 57. Ovi Store
- 58. Only one vendor Opportunity Ovi Store
- 59. Non-US market (Europe, Asia, Latin America)
- 60. Games Threat Nokia own Maemo
- 61. Competition from Android, iPhone, BlackBerry
- 62. Proprietary OS
- 63. One OS, Multiple vendors HTC, Sony Microsoft Brand
- 64. Deeply integrated with Outlook
- 65. Declining market
- 66. Windows Mobile: SWOT Analysis Strength Microsoft & Windows Brand
- 67. Microsoft money Weakness Touchscreen device
- 68. Aged OS
- 69. Web browser
- 70. App Store Opportunity Windows Mobile 7
- 71. Zune phone
- 72. Xbox integration
- 74. Vendors leaving e.g. Motorola, HTC
- 76. Linux-based
- 77. Single vendor, vertical integration
- 78. Easy to develop
- 79. 2 devices Palm Pre
- 80. Palm Pixie
- 81. Palm webOS: SWOT Analysis Strength Innovative OS
- 83. Vertical integration Weakness Palm is small
- 84. One vendor
- 85. Few apps Opportunity Cheap device
- 86. App store campaign Threat Palm financial situation
- 87. Single Hardware Multiple Hardware Evaluation
- 88. Other OS Nokia Maemo Open Source
- 89. Will be new Nokia hi-end OS
- 90. 1 device: N900 Access Linux Platform First ELSE Samsung Bada
- 91. LiMo, OpenMoko
- 93. Verdict Gartner 2012 forecast Smartphone will have 14% of total mobile phone (now 2%) 1 Symbian OS 39.0% 203M 2 Android 14.5% 76M 3 iPhone 13.7% 71.5M 4 Windows Mobile 12.8% 66.8M 5 BlackBerry 12.5% 65.25M 6 Various Linux 5.4% 28M 7 Palm webOS 2.1% 11M
- 95. Netbook OS Windows XP still dominate Windows 7 will start rising Linux Ubuntu-based: Netbook Remix
- 96. Intel Moblin
- 97. Other Linux Distro New Comer Chrome OS from Google
- 99. Intel Moblin
- 100. Chrome OS
- 101. Radical approach toward Web Application No Desktop Applications
- 102. No Local Storage
- 103. Always On
- 104. Browser Only
- 105. Web App Only Portable Internet Kiosk?
- 106. Web App vs Native App?
- 107. Rich Internet Application? Chrome OS
- 108. Game Console Game Console http://www.flickr.com/photos/coderkind/343213866
- 109. Game Console OS All proprietary OS
- 110. Internet connected Social network: Facebook, Twitter
- 111. Online video: YouTube, Netflix Console Handheld Microsoft Xbox 360 - Nintendo Wii Nintendo DS Sony PlayStation 3 PSP
- 112. New Kind of Devices http://www.flickr.com/photos/makoworks/2946280569
- 113. New Kind of Devices Internet Tablet Portable Media Player Portable Twitter Ebook reader Ebook reader
- 114. Trend for New Devices Specific purpose
- 116. Application number & ecosystem
- 117. Branding Proprietary Shell / Interface
- 118. Always on Mobile broadband is important key
- 119. Romance of 3 Kingdoms