Future of Mobility
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The document discusses trends in mobile devices and operating systems. It notes that Apple has sold over 54 million iPhones and 11 million iPads, while there are over 80 Android handset models and 30 Android tablet models. Microsoft has spent $1 billion marketing Windows Phone 7. The document reviews market share data and provides examples of various mobile devices like the Samsung Galaxy Tab and BlackBerry Playbook. It discusses developing for platforms like iOS, Android, BlackBerry and Windows Phone 7. The document outlines how mobility is changing enterprises and industries like healthcare, financial services and retail through mobile apps. It closes with a discussion of challenges in developing successful enterprise mobile solutions.
!["Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and software iterations present developers with a daunting challenge.“[Steve Jobs, Apple]](https://image.slidesharecdn.com/futureofmobilitywebcast-110125231209-phpapp01/85/Future-of-Mobility-57-320.jpg)
Future of Mobility
- 1. Webcast: The Future of MobilitySimon GuestDirector, Mobility Solutionssimon.guest@neudesic.com
- 3. Apple will have sold 54 iPhones and 11 iPads
- 4. Over 80 unique Android handsets and 30 Android tablets in market
- 5. Microsoft spending $1bn on marketing for Windows Phone 7
- 7. Current and Emerging TrendsMobile Solutions for the EnterpriseIdeas for your Organization
- 11. Worldwide data doesn’t accurately represent what’s happening in the US
- 12. Anyone here use Symbian?
- 14. ComscoreMobiLens
- 16. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 17. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 18. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 19. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 20. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 21. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 22. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 23. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 24. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 25. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 26. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
- 27. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)WM6 loses 10% share in 12 months. What will WP7 bring?RIM remains strong, but steadily eroding shareAndroid on fire. From 3% to 23.5% in 12 monthsiOS holding steady around 24% market share
- 28. What else do we learn from this data?
- 29. Take reports, statistics, and analystforecasts with a grain of salt
- 30. US market share very different from WW market share
- 31. Device lifecycle is very short(EPA average is around 18 months)
- 33. Apple iPhone 473.34m sold (as of Q3)
- 34. 2011 forecasts vary – 100m from Wedge Partner Analyst
- 35. iOS 4.2 Release
- 36. AirPrint
- 39. Data protection for mail
- 40. SSL VPN
- 41. MDMS APIs for management
- 42. Wireless app distributionDeveloping for iOSObjective C
- 44. Xcode IDE (MacOSX only)
- 45. What is coming in Xcode 4?
- 46. LLVM compiler (compared to GCC)
- 48. Combined and Enhanced IDEApple App Store300k Apps (Oct 2010)
- 50. 87% iPhone, 7% iPad, 7% multi-tgt
- 51. $4.97 avg., iPad apps 23% higher
- 52. Apps in the Enterprise?
- 53. Enabled through iOS Enterprise Development Program
- 54. Wireless App Distribution in 4.2What Android handset would I show?
- 55. Around 80 different devices in market at end of 2010
- 57. "Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and software iterations present developers with a daunting challenge.“[Steve Jobs, Apple]
- 59. http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/Samsung Continuum3.4-inch Super AMOLED primary display, 1.8-inch Super AMOLED secondary "ticker" display
- 60. Grip sensor to light up the ticker
- 61. Left/right swipe on bottom displayDeveloping for AndroidJava Language
- 63. Eclipse IDE (ADT Plug In)
- 64. Comparing to iOS Development
- 65. Multi-OS Support
- 66. Latest IDE issues (3.6/Helios)
- 67. Simulator targets multiple Android versions (1.5 through 2.2)
- 68. Java language vs. Objective CAndroid MarketNewer than App Store
- 69. ~100k Apps available (Oct 2010)
- 72. Apps in the Enterprise?
- 73. No requirement that apps have to be sourced from Market
- 74. APK File Format
- 75. IBM, Google have internalSpeaking of Android, isn’t Google getting sued by Oracle?
- 78. RIM were #1 in the stats… What are they doing?
- 81. http://www.engadget.com/2010/08/04/blackberry-torch-review/BlackBerry Torch 9800Slide out keyboard/touchscreen
- 82. 3.2” Capacitive Touch Screen, 480x360 resolution
- 84. BlackBerry 6 OS
- 86. More polished than 5, but familiar
- 87. Universal SearchDeveloping for BlackBerryJava Mobile Edition (JME)
- 89. Eclipse and NetBeans IDE Support
- 90. Future of JME?
- 91. “Java Mobile.Next” at JavaOne 2010
- 92. JCP Status?
- 93. Updates to JME, three h/w footprints
- 94. Webkit and Javascript support
- 95. Strong embedded story, but shockingly behind AndroidBlackBerry App Worldv2.0 Launched on Aug 2010
- 97. Similar mix of applications to other app stores.
- 98. Apps in the Enterprise?
- 99. BlackBerry Enterprise Server for Applications
- 101. Wireless deployment…and what about Microsoft?
- 102. http://www.engadget.com/2010/10/22/samsung-focus-review/Samsung Focus4-inch Super AMOLED display
- 104. 512Mb ROM, 1Gb RAM
- 105. 8Gb internal storage, expandable through SD card (bound)Developing for WP7C#/XAML based
- 106. Silverlight 3.0 on custom WinCE 6/7
- 107. Visual Studio and/or Expression Blend (Express versions available)
- 108. Device and software sweet spot?
- 109. iPhone – guaranteed deployment, but little customer choice
- 110. Android – amazing customer choice, but test permutations
- 111. WP7 – good combination of bothWindows MarketplaceMarketplace on Windows Phone 7
- 114. Just passed 6,000 applications
- 115. Strong start, good mix of top titles
- 116. Apps in the Enterprise?
- 117. No enterprise deployment or side loading today
- 118. Possible through developer tools
- 119. Address in future mobile updatesWhat about tablets?
- 121. Dominated today by one device…
- 122. Apple iPadCommands 95% of tablet market share Global tablet sales grew from 3.5m to 4.4m in Q3
- 123. iPad accounted for 4.19m of these
- 124. Analysts predictions range between 35m and 48m iPads will sell in 2011
- 125. iOS 4.2 update will apply to iPad
- 126. iPadvNext? Cameras? Retina display?30 Android tablets in market by end of 2010
- 128. 7” resistive touch screen
- 129. 800x480 resolution
- 130. ARM9 VM8505 (400Mhz) processor
- 131. WiFi and MicroSD
- 133. 7” resistive touch screen
- 134. 800x480 resolution
- 135. ARM9 VM8505 (400Mhz) processor
- 137. Samsung Galaxy TabAndroid 2.2
- 138. 7” 1024x600 resolution screen with capacitive touch input
- 139. ARM Cortex A8 1Ghz processor
- 140. 32Gb storage
- 141. Dual Cameras
- 142. Available across all 4 major US carriers
- 143. $599 w/o contract
- 144. $399 w/ 2 year data plan
- 145. Samsung Forecast is to sell 10m units in first year of release
- 146. IDC forecast around 5.5m Android tablets in 2011http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/
- 147. And everywhere in between…
- 148. Apple iPad (9.7”)Samsung Galaxy Tab (7”)DELL Streak (5”)
- 149. Real battle likely between 7” and 10”http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html
- 151. Who else is thinking about tablets?
- 152. http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/BlackBerry PlaybookQNX (Linux distro) based OS
- 153. 7” 1024x600 WSVGA
- 155. 1Gb Dual Core processor
- 156. 1Gb RAM
- 157. Dual HD Cameras (3Mb facing, 5Mb rear) with 1080p HDR
- 158. Webkit, HTML5, Flash, AIR, OpenGL, Java
- 159. Due for release early 2011
- 160. Blend of media device/Blackberry++
- 161. Rumored to be sub-$500What about Microsoft?
- 162. From Windows XP Tablet Edition through to UMPC/Origami
- 163. HP Slate 500Shown at CES in January 2010
- 164. HP Acquired Palm in April 2010
- 165. Released into business channel in Oct 2010 (Retail $799), but limited quantity
- 166. 7” Capacitive Touch
- 167. Atom Z540(1.68Ghz)
- 168. Windows 7 Professional 32bit
- 169. 2Gb DDR
- 170. 64Gb SSM
- 171. Dual Webcams
- 172. 2-cell 30WHr polymer battery
- 173. Wireless only (No 3G option)DELL Inspiron DuoConvertible laptop/tablet device
- 175. $549 starting price point
- 176. 7” Capacitive Touch
- 177. Atom Dual Core N550
- 178. Windows 7 Home Premium 32bit
- 179. 2Gb DDR3
- 180. 320Gb SATA hard drive
- 181. 1.3 megapixel webcam
- 182. 4-cell 29WHr polymer battery
- 183. 4 hours batteryWindows 7 as a tablet operating system?
- 184. Balance between familiar, desktop environment vs. non-touch native applications
- 185. CES Announcement: Windows 8 will be optimized for slate/tablet devices, available on SoC devices (inc. ARM)
- 187. Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn by 2015.http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4
- 188. Apple reported that iPad is being deployed or tested by 80% of Fortune 500
- 189. “Gartner to CEOs: Seize the iPadOpportunity Now!”http://www.gartner.com/it/page.jsp?id=1462813
- 190. Employee ProductivityBusiness to ConsumerIndustry Vertical
- 192. Definition: Use of mobile devices to increase productivity of existing business applications and processes
- 193. “CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a company standard”
- 194. Michael Hedges purchased 4,500 iPads for his organizationhttp://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/
- 195. General Productivity (Email, Office and SharePoint)
- 196. DataViz Documents To GoApple iWork Suitehttp://itunes.apple.com/us/app/pages/id361309726?mt=8http://www.dataviz.com/products/documentstogo/iphone/screenshots.html
- 197. QuickOffice Connect HDOffice2 HDhttp://itunes.apple.com/us/app/id364361728?mt=8http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8
- 198. http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8SharePlus Office Mobile Client (Both iPhone and iPad)
- 199. VDI/VNC/RDP for other applications
- 204. http://www.apple.com/iphone/business/apps/in-house/Axel Springer (Large Publication House in Germany)
- 206. Equipping the Sales Force
- 207. http://accessdynamicscrm.com/TenDigitsMobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)
- 208. Employee Internal Systems(Training, Expenses, HR, etc.)
- 210. Definition: Extending the public/consumer face of business using mobile devices
- 211. Mobile as-an-extension-of Web Presence
- 214. Realtor.com (Move, Inc.)Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform
- 215. Kelley Blue Book’s kbb.comGiving consumers more power at the dealership through KBB mobile application
- 216. http://pyxismobile.com/Applications/ConferenceManagement.aspxFusion Conference Management/Navigation Application
- 219. Definition: Changing the way industries run by using mobile devices
- 220. Healthcare
- 221. Doctors wandering around hospital with tablets…
- 223. “3 in 10 Americans said that they would be willing to monitor health via a mobile device”
- 224. “40% would be willing to pay for a remote monitoring device that sends information to their doctor”
- 225. Financial Services
- 226. http://www.keynote.com/benchmark/images/mobile-banking2-large.jpgBank of America – iPhone Online Banking
- 227. http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpgChase Mobile Banking – Check Scanning
- 228. Retail
- 229. Mobile POS (Point of Sale)
- 230. Credit card reader attached to mobile device to enable POS
- 231. Integrates with organization’s back end payment systems or third party merchant
- 232. Enables checkout of customers without line at back of store
- 233. Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706
- 234. http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/FeliCa Contactless card scanner on NEC LaVie Laptop
- 235. ISO/IEC 14443
- 236. Near Field Communication (NFC)http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715
- 238. Card Emulation: Device behaves like an existing contactless cardReader:Device is active and reads a passive RFID tagP2P:Two devices communicate together/exchange
- 239. Nokia C7 and 6131Samsung SGH-X700LG 600VMotorola L7
- 241. Transportation
- 242. Cars are becoming “mobiles on wheels”
- 244. Accidents, traffic flow, and road conditionsDriver performance (acceleration, speed)EntertainmentFuel availability and pricing (EV)WeatherRemote assistance/door unlockVehicle diagnosticsVehicle locationVehicle history and usage
- 245. …even up in the air!
- 247. ConclusionDynamic Market18 month lifecycle, highly competitive, balance between OS, software, hardware, and TelcoChanging the Way Organizations do Business2010 about device penetration, 2011 about enterprise applicationsFirst Mover AdvantageWhat is your organization’s roadmap for mobile?
- 248. Why Neudesic?How hard can it be?It’s just a mobile appUnder the water:Cloud IntegrationOn Premise IntegrationSAP, Siebel, DynamicsOffline AccessSyncOffice IntegrationData SecurityAuthenticationDeploymentUpdatesManagementDeveloper Lifecycle(TDD, UX Design)
- 249. Thank you, and please subscribe to future webcasts in the Neudesic Mobility series! Simon GuestDirector, Mobility Solutionssimon.guest@neudesic.com