Mobile Platforms
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This document discusses mobile platforms and why businesses should utilize them. It first provides a history of major mobile platforms from 1999 to present, showing Apple iOS and Google Android switching as the top platforms from 2011-2013. Second, it lists several reasons why businesses should engage with mobile platforms, such as access to billions of users, location-based services, and tailored advertising. Finally, it outlines an in-class activity where students will analyze details of mobile platforms in small groups and debate which platform is superior.
Mobile Platforms
- 2. 2011-12 2012-13 Apple iOS Google Android Google Android Apple iOS Blackberry OS Blackberry OS
- 3. Open source purchased by Google in 2005 2007 2011
- 4. 2007
- 5. 1999 - Pager Blackberry
- 6. ★ Billions of users/consumers ★ Location based service ★ Better visibility ★ Proximity to customers Why businesses ★ Google likes Mobile should care? ★ Tailored advertising ★ Personalised support ★ Speedy support ★ Great developer communities ★ Learn to socialise
- 7. Activity 2 Analyse Mobile Platforms (details in the next slides)
- 9. Create Three Groups Jot down as many different mobile devices that you can use to buy with as you can. Categorise them by their platform. 5 mins Research and discuss for your allocated platform in terms of business! Main features including latest developments Devices it appears on Advantages of platform Disadvantages of other 2 platforms Possible future developments. 15 mins The final 20 mins will be a debate amongst the 3 groups discussing which is the superior platform and why. 5 mins to present arguments each and a final 5 to rebut/argue Have fun!
- 10. Homework Read Krum (2010) 7 & 8. Cartman (2009) 6 & 7 Look at ASOS and M&S websites and mobile apps during the week You should create a short presentation to bring to class on the features they share, how they differ, what's better and worse than the main website, and which you prefer and why. Consider the journey you take using the app and the website and how they differ Note what platform ( iOS, Android or RIM ) you are looking at. Enjoy!