Mobile recruiting Matt Alder
Download as PPT, PDF0 likes334 views
This document summarizes a presentation about adapting recruitment strategies for mobile. It discusses the growing mobile landscape and importance of mobile for recruiting. Statistics show most job searching and applying is now done on mobile. It recommends developing a mobile-optimized career site or app and considering a responsive design. The presentation provides a checklist and case study of a company that successfully implemented a mobile recruiting strategy. It emphasizes the need to focus on mobile to reach candidates where they are already engaging - on their phones.
Mobile recruiting Matt Alder
- 1. + Mobile Matt Alder ©MetaShift 2012
- 2. + Introductions www.metashift.co.uk www.Link2Matt.com
- 3. + What we’re going to cover The Mobile Landscape Adaptation and Revolution Practicalities Case Study © MetaShift 2011
- 4. + The Mobile Landscape © MetaShift 2012 © MetaShift 2011
- 5. + © MetaShift 2012
- 6. + © MetaShift 2012
- 7. + © MetaShift 2012
- 8. + All I want for Christmas is a…. ……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
- 9. + The Rise of “Dual Screening” © MetaShift 2012
- 10. + Mobile isn’t Mobile © MetaShift 2012
- 11. + Social is Mobile Facebook – 425 million mobile users Twitter – 77 million mobile users © MetaShift 2012
- 12. + What about Recruitment? © MetaShift 2012
- 13. + Mobile Survey Stats Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics) 72% interested in receiving career information via their phone 63% have already search for a job on their mobile 48% had already applied for a job on their mobile 79% of those who hadn’t applied for a job would in the future 84% Thought companies should have separate mobile recruitment sites © MetaShift 2012
- 14. + Job Boards are Mobile 16% of traffic is mobile 15% of traffic is mobile © MetaShift 2012
- 15. + Your Audience is Already There © MetaShift 2012
- 16. + Adaptation and Revolution © MetaShift 2012 © MetaShift 2011
- 17. + mSite or App? © MetaShift 2012
- 18. + Optimising – The Technology © MetaShift 2012
- 19. + Optimising The Medium © MetaShift 2012
- 20. + Optimising – The Platform © MetaShift 2012
- 21. + Optimising – The Platform © MetaShift 2012
- 22. + Application Processes LinkedIn / Online Profile Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board) ATS Integration © MetaShift 2012
- 23. + Mobile First Application Processes © MetaShift 2012
- 24. + Responsive or Not Responsive? © MetaShift 2012
- 25. + Practicalities © MetaShift 2012
- 26. + Call to Action & Conversion! © MetaShift 2012
- 27. + Top Tip = Don’t do this © MetaShift 2012
- 28. + Video © MetaShift 2012
- 29. + Checklist
- 30. + A Quick Case Study © MetaShift 2012
- 31. + AT&T
- 32. + AT&T
- 33. + AT&T
- 34. + Further Resources Mobile Recruiting Report 2012 MetaShift Mobile Readiness Audit © MetaShift 2012
- 35. Digital Mobile Social Recruitment Strategy matt@metashift.co.uk