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THE FUTURE OF ENTERPRISE
APPS
AppExchange Partner Program
Safe Harbor
   Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
   forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
   if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
   expressed or implied by the forward-looking statements we make. All statements other than statements of historical
   fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other
   financial items and any statements regarding strategies or plans of management for future operations, statements of
   belief, any statements concerning new, planned, or upgraded services or technology developments and customer
   contracts or use of our services.

   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
   delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
   our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,
   risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively
   limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
   releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
   products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
   affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
   fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor
   Information section of our Web site.

    Any unreleased services or features referenced in this or other press releases or public statements are not currently
   available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
   decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
   intend to update these forward-looking statements.


	
  
World’s Largest Vendor Technology
               Event
 85,000        850+      1000+         10
Registrants   Sessions    Cloud      Keynotes
                         Solutions
You are at the Start of Something
               Big
You are Building the Largest Cloud
Ecosystem

                                     1700+ Apps
                                    1.4M Installs
                                 $700M Revenue
                          	
  




   70% of the Fortune 100 have installed an app
You are Bringing Big Apps to the Cloud
You are Building Big Companies




                         “Docusign has created a
                            compelling business
                                 by re-imagining
                             an age-old service.”
                                     Mary Meeker
                                   Kleiner Perkins
You are Closing Big Customers




      CVM                  Cyber U            Docusign
  10K New Users          2K New Users       7K New Users




          Jobscience                   Forseva
        Used by all Hiring        Global Deployment
           Managers
You are Transforming Categories and
                Industries
                 Healthcare
 Field Service
          Project Management

  Manufacturing
                    Public Sector
  IT Management
              Financial
Human Resources
              Services
       Marketing Automation
There’s Never Been a Better Time for
Salesforce


   #1
               Cloud     Cloud   Innovation
             Computing   CRM     2011, 2012
There’s Never Been a Better Time to
      be a Salesforce Partner
Our Mission: Cloud Computing Driver,
Catalyst and Evangelist



                                 Enterprise
  Mainframe   Client/Server   Cloud Computing




  1960s         1980s           Today
Cloud, Mobile and Social are
Revolutionizing Enterprise Apps




                                                              2010s
 1960s       1970s       1980s                                 Social
Mainframe     Mini        Client                 2000s       Revolution
Computing   Computing    Server                  Mobile
                        Computing               Computing
                                     1990s
                                      Cloud
                                    Computing




    x         10x         100x      1,000x      10,000x     100,000x
Social Business is Transforming Our
Customers




            Cloud •   Mobile   •   Social
But Social Business is Not Possible Without
Apps




            Cloud •   Mobile   •   Social
Giving you music you love
anytime, anywhere, through
connected devices.

150 Million+ Listeners

1 Million+ Songs

250 Employees

#1 Personalized Internet Radio
Pandora Delivers Social Business with Apps

                  Social Profile:
                           Music
                         Genome
                          Project
Our Customers are Asking for More Apps
And They Want Those Apps to Be Social


                                                                                                  47%
                                                                                      annual growth in spend
                                                                                              for social networking




  Office	
               ERP	
               BI	
               Project	
  
                                                            Management	
           CRM	
             SCM	
     Content	
  
                                                                                                               Management	
        Web	
  	
         Social	
  
                                                                                                                                Conferencing	
  
                                                                                                                                                   Networking	
  




Source:	
  2012	
  IDC	
  “Worldwide	
  Collabora7ve	
  Applica7ons	
  2011-­‐2015	
  Forecast	
  
And They Want Those Apps to Connect Across
Their Business




Connected
Customers                           Connected
                                     Products



            Connected   Connected
             Partners   Employees
The Future of Enterprise Apps


  The Right    The Right    The Right
Marketplace    Program     Technology
AppExchange Momentum is Unstoppable




    Apps             Installs
    +27%              +33%
Installs: We Completely Overhauled the
Site



Streamlined user experience

Curated collections and new
categorization

Optimized for mobile, tablet –
any device
And the Investment is Already Paying Off
Apps: Introducing AppExchange Checkout


                    checkout
A new channel for lightweight
apps

Turn-key billing

Trial management
AppExchange Roadmap: Much More to
               Come



WINTER ’12                 SPRING ’12               SUMMER ’12
SSO with Salesforce Orgs   Chatter on AppExchange   AppExchange in Core
Flow Apps                  AppExchange Answers      Streamline Publishing
Checkout 2.0               Security Review          Site.com Apps
                           Automation
The Future of Enterprise Apps


  The Right    The Right    The Right
Marketplace    Program     Technology
We are Listening to Your Feedback
#apptitude: Our First Ever Co-Branded
Campaign

 100M+
 Impressions

          +148%
         Brand Awareness


 +135%
 Social Engagement
Chatter Groups Create a New Dialogue with
Reps


Instant access to
salesforce.com reps

Share content, respond to deal
related requests within
Salesforce Chatter

100+ live groups since launch
More Technical Support to Help You Build Killer
Apps


 Doubled technical team

 Roadmap planning

 20+ best practice webinars

 PDOs to help you scale
The Future of Enterprise Apps


  The Right    The Right    The Right
Marketplace    Program     Technology
RE-IMAGINATION OF NEARLY
              EVERYTHING* -
              POWERED BY NEW DEVICES +
              CONNECTIVITY + UI + BEAUTY

                                                           MARY MEEKER
                                                        KLEINER PERKINS


Source: Internet Trends, D10 Conference, May 30, 2012
The Re-Imagination of Enterprise Apps

          THEN…                       NOW…
    Data silos, long pilots,    Deploy in hours, open
     painful integration       APIs, instantly mobile &
                                        social
We Now Have a New Set of Requirements
And New Opportunities to Deliver Customer
Value

      Collaboration             Mobility
      Are you bringing          Can data be accessed
      information or people     anywhere, from any
      together in new ways?     device?

      Social UX                 Interoperability
      Does your app prompt      Do you connect to other
      people to engage?         apps easily, push processes
                                forward?

      Network Effects           Innovation
      Is your app more          Are you transforming
      powerful as more people   your category/industry/
      use it?                   niche?
Social	
  Enterprise	
  Showcase	
  Slide	
  


Introducing Our Social Apps Showcase
 BracketLabs      Eventley       Newmarket
  Bunchball    GetSatisfaction   ServiceMax
 CloudApps          Infor           Vana
   Concur       Jobscience         Zapier
  Docusign       Kenandy
The Salesforce Platform Makes These New Apps
Possible




                     ISV Business Services
AppExchange




                             Touch



                                                        Identity
                            Chatter
              Force.com       Heroku         Site.com
                          Database.com
We’ve Delivered Over 500 New Features this
                  Year
              Spring & Summer ’12                              Winter ’13
              Cross-Object Workflow                 Connected Apps
              Dynamic Visualforce Components        Push Major Upgrades
true to the   Smart Search                          Salesforce Org Manager
              Visualforce Components                Organization-Wide Permission Sets

  C           Visual Workflow
              Developer Console
                                                    Visual Workflow Winter ‘13
                                                    Visualforce Charting


  RE          System Overview                       Geolocation
              Drag-and-Drop Schema Builder (Beta)   Page Breadcrumbs (site.com)
              Custom Branding for Trialforce        Site Map Links (site.com)
              Subscriber Support Console
              Mobile SDK
              And More….
Introducing Salesforce Identity


Simple: Single Sign-on for cloud
and mobile apps, with pre-
integrated identity to other
clouds
Social: Easily connect social
networks

Trusted: Centralized access
management and provisioning
Integrate any Cloud App with Salesforce
Canvas



  Salesforce Canvas

  Bring your app seamlessly
  into the Salesforce UI

  Leverage single sign-on
Heroku is Now a Part of the AppExchange Partner
                   Program




Build on Force.com, Heroku
or both

PNR Pricing Model

Integrate with Canvas

List on AppExchange
Together We are Re-Imagining Enterprise
Applications




                 Business
   Database                             UI             Social          Trials        Identity
                  Logic
                                                       Feed


                                   ISV Business Services
              AppExchange




                                             Touch




                                                                          Identity
                                             Chatter

                            Force.com         Heroku        Site.com

                                        Database.com
Thank you

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AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

  • 1. THE FUTURE OF ENTERPRISE APPS AppExchange Partner Program
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.  
  • 3. World’s Largest Vendor Technology Event 85,000 850+ 1000+ 10 Registrants Sessions Cloud Keynotes Solutions
  • 4. You are at the Start of Something Big
  • 5. You are Building the Largest Cloud Ecosystem 1700+ Apps 1.4M Installs $700M Revenue   70% of the Fortune 100 have installed an app
  • 6. You are Bringing Big Apps to the Cloud
  • 7. You are Building Big Companies “Docusign has created a compelling business by re-imagining an age-old service.” Mary Meeker Kleiner Perkins
  • 8. You are Closing Big Customers CVM Cyber U Docusign 10K New Users 2K New Users 7K New Users Jobscience Forseva Used by all Hiring Global Deployment Managers
  • 9. You are Transforming Categories and Industries Healthcare Field Service Project Management Manufacturing Public Sector IT Management Financial Human Resources Services Marketing Automation
  • 10. There’s Never Been a Better Time for Salesforce #1 Cloud Cloud Innovation Computing CRM 2011, 2012
  • 11. There’s Never Been a Better Time to be a Salesforce Partner
  • 12. Our Mission: Cloud Computing Driver, Catalyst and Evangelist Enterprise Mainframe Client/Server Cloud Computing 1960s 1980s Today
  • 13. Cloud, Mobile and Social are Revolutionizing Enterprise Apps 2010s 1960s 1970s 1980s Social Mainframe Mini Client 2000s Revolution Computing Computing Server Mobile Computing Computing 1990s Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
  • 14. Social Business is Transforming Our Customers Cloud • Mobile • Social
  • 15. But Social Business is Not Possible Without Apps Cloud • Mobile • Social
  • 16. Giving you music you love anytime, anywhere, through connected devices. 150 Million+ Listeners 1 Million+ Songs 250 Employees #1 Personalized Internet Radio
  • 17. Pandora Delivers Social Business with Apps Social Profile: Music Genome Project
  • 18. Our Customers are Asking for More Apps
  • 19. And They Want Those Apps to Be Social 47% annual growth in spend for social networking Office   ERP   BI   Project   Management   CRM   SCM   Content   Management   Web     Social   Conferencing   Networking   Source:  2012  IDC  “Worldwide  Collabora7ve  Applica7ons  2011-­‐2015  Forecast  
  • 20. And They Want Those Apps to Connect Across Their Business Connected Customers Connected Products Connected Connected Partners Employees
  • 21. The Future of Enterprise Apps The Right The Right The Right Marketplace Program Technology
  • 22. AppExchange Momentum is Unstoppable Apps Installs +27% +33%
  • 23. Installs: We Completely Overhauled the Site Streamlined user experience Curated collections and new categorization Optimized for mobile, tablet – any device
  • 24. And the Investment is Already Paying Off
  • 25. Apps: Introducing AppExchange Checkout checkout A new channel for lightweight apps Turn-key billing Trial management
  • 26. AppExchange Roadmap: Much More to Come WINTER ’12 SPRING ’12 SUMMER ’12 SSO with Salesforce Orgs Chatter on AppExchange AppExchange in Core Flow Apps AppExchange Answers Streamline Publishing Checkout 2.0 Security Review Site.com Apps Automation
  • 27. The Future of Enterprise Apps The Right The Right The Right Marketplace Program Technology
  • 28. We are Listening to Your Feedback
  • 29. #apptitude: Our First Ever Co-Branded Campaign 100M+ Impressions +148% Brand Awareness +135% Social Engagement
  • 30. Chatter Groups Create a New Dialogue with Reps Instant access to salesforce.com reps Share content, respond to deal related requests within Salesforce Chatter 100+ live groups since launch
  • 31. More Technical Support to Help You Build Killer Apps Doubled technical team Roadmap planning 20+ best practice webinars PDOs to help you scale
  • 32. The Future of Enterprise Apps The Right The Right The Right Marketplace Program Technology
  • 33. RE-IMAGINATION OF NEARLY EVERYTHING* - POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY MARY MEEKER KLEINER PERKINS Source: Internet Trends, D10 Conference, May 30, 2012
  • 34. The Re-Imagination of Enterprise Apps THEN… NOW… Data silos, long pilots, Deploy in hours, open painful integration APIs, instantly mobile & social
  • 35. We Now Have a New Set of Requirements
  • 36. And New Opportunities to Deliver Customer Value Collaboration Mobility Are you bringing Can data be accessed information or people anywhere, from any together in new ways? device? Social UX Interoperability Does your app prompt Do you connect to other people to engage? apps easily, push processes forward? Network Effects Innovation Is your app more Are you transforming powerful as more people your category/industry/ use it? niche?
  • 37. Social  Enterprise  Showcase  Slide   Introducing Our Social Apps Showcase BracketLabs Eventley Newmarket Bunchball GetSatisfaction ServiceMax CloudApps Infor Vana Concur Jobscience Zapier Docusign Kenandy
  • 38. The Salesforce Platform Makes These New Apps Possible ISV Business Services AppExchange Touch Identity Chatter Force.com Heroku Site.com Database.com
  • 39. We’ve Delivered Over 500 New Features this Year Spring & Summer ’12 Winter ’13 Cross-Object Workflow Connected Apps Dynamic Visualforce Components Push Major Upgrades true to the Smart Search Salesforce Org Manager Visualforce Components Organization-Wide Permission Sets C Visual Workflow Developer Console Visual Workflow Winter ‘13 Visualforce Charting RE System Overview Geolocation Drag-and-Drop Schema Builder (Beta) Page Breadcrumbs (site.com) Custom Branding for Trialforce Site Map Links (site.com) Subscriber Support Console Mobile SDK And More….
  • 40. Introducing Salesforce Identity Simple: Single Sign-on for cloud and mobile apps, with pre- integrated identity to other clouds Social: Easily connect social networks Trusted: Centralized access management and provisioning
  • 41. Integrate any Cloud App with Salesforce Canvas Salesforce Canvas Bring your app seamlessly into the Salesforce UI Leverage single sign-on
  • 42. Heroku is Now a Part of the AppExchange Partner Program Build on Force.com, Heroku or both PNR Pricing Model Integrate with Canvas List on AppExchange
  • 43. Together We are Re-Imagining Enterprise Applications Business Database UI Social Trials Identity Logic Feed ISV Business Services AppExchange Touch Identity Chatter Force.com Heroku Site.com Database.com