This document provides guidance on having difficult conversations and delivering bad news. It recommends expressing empathy for the other person's feelings and perspective. It advises practicing your core message but not too much, and delivering bad news in person. It also suggests having a plan but not being talked out of your decision, focusing on communicating your core message clearly, and then planning an exit from the conversation once understanding is reached. The document concludes with a reminder that difficult conversations should always be handled with respect, follow-up, and consideration of the other person's perspective.