Mobile shopping bass[smallpdf.com]

Mobile shopping is growing rapidly, with the number of mobile payments expected to rise from 81 million users in 2010 to over 490 million users by the end of 2014. Global mobile transactions are predicted to increase from $241 billion in 2011 to over $1 trillion by 2015. The document proposes a new technology called IDENTIFY that would integrate and personalize the mobile shopping experience for each user by recognizing their touch via DNA tracking. This would allow the user's phone to instantly suggest personalized shopping options based on their unique purchasing behaviors and research habits collected across devices. The technology would eliminate the need for separate apps and instead customize the phone's browser and sharing options specifically for each individual user.