Mobile Sites, Text Messaging & Apps
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Skochy Consulting provides mobile marketing strategies and services to help local businesses. This presentation highlights the need for businesses to utilize mobile technologies like mobile websites, SMS coupon campaigns, and mobile apps to reach customers. It notes that most people now use mobile devices constantly and mobile searches often lead to quick purchases. The presentation provides details on how each mobile marketing channel can benefit businesses by driving new customers, sales, and engagement. It encourages businesses to take advantage of these emerging mobile trends.
Mobile Sites, Text Messaging & Apps
- 1. Skochy Consulting Local Business Online Marketing Strategy For Sustainable Profts Skochy Consulting Ltd is a local business marketing frm that specialises in Internet marketing. We have jumped onto the mobile marketing wave, and you should too, if you don't want to get lef behind. This short presentation will highlight the need for this technology, and will hopefully inspire you to get in touch. Revenues Technology Personality Revenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with real services on an incentve scheme to ensure edge mobile technology delivering clients who have real customers. We value that the value you receive is maximized. campaigns that wow customers ensuring each client and create customized top notch conversion rates. products to fit your business.
- 2. Why the urgency… § There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia § 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley § 3 out of 5 searches are done using a mobile phone. § 70% of all mobile searches result in acton within 1 hour. Source: Mobile Marketer WWW.YOURURL.COM
- 3. Start seeing green § If your business is not taking advantage of the Mobile ad space, you’re missing out on the hotest trend that’s getting small businesses seeing Green again. WWW.YOURURL.COM
- 4. INTRODUCTION
- 5. www.skochyconsulting Who we are… .com We are a mobile marketing consulting frm that creates campaigns for businesses via various channels to ensure efectiveness and revenue generation. We have built our company around our clients by taking the tme to personalise their mobile marketng campaigns to fit their needs. We are a full- service firm ofering SMS text campaigns, mobile websites, landing pages and mobile apps to allow your business to reach customers through multple channels.
- 7. Hit Customers from 3 Angles 1 Mobile Website or Landing Page 2 SMS Coupon Campaign 3 Mobile Apps WWW.YOURURL.COM
- 8. Dominate the competition § Most businesses do not have any of the above § Some use a maximum of 1 or 2 of the channels to reach customers § Rarely do businesses use apps but the market has exploded § Beat your compettors and dominate the market by reaching your customers via 3 channels WWW.YOURURL.COM
- 10. Why Mobile? § FACT: Customers are using mobile to find your competton Source: Google "Understanding Smartphone Users," 2011 WWW.YOURURL.COM
- 11. Where’s your phone? It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: Unisys WWW.YOURURL.COM
- 12. TV § There are MORE mobile phones on the planet than there are TVs Source: Jupiter WWW.YOURURL.COM
- 13. Mobile search § 70% of all mobile searches result in acton within 1 hour Source: Mobile Marketer § Mobile coupons get 10 tmes the redempton rate of traditonal coupons Source: Borrell Associates Infographic courtesy of InfographicIgniton WWW.YOURURL.COM
- 14. Where’s your phone? 91% of all U.S. citzens have their mobile device within reach 24/7 Source: Morgan Stanley 9% 91% WWW.YOURURL.COM
- 15. Where shall we go?? § Searching for local businesses is the #1 way people use smart phones source: google § …unfortunately normal websites look sloppy and are hard to use on small mobile screens WWW.YOURURL.COM
- 16. Be honest, your site stinks… WWW.YOURURL.COM
- 17. How Customers Beneft Non Mobile Website Mobile Website § User friendly § Loads fast § Easy to see § Easy to read § Easy to take acton § Easy to find your locaton § Special ofers and coupons § Drives targeted trafc that wants to buy § Online retailers - a mobile site can increase consumer engagement by 85% § Website visitors are 51% more likely to do business with an online retailer with a mobile site WWW.YOURURL.COM
- 19. Landing pages Don’t want a full-blown website? WWW.YOURURL.COM
- 20. Landing page Benefts 1. To the point 2. Efectve conversions 3. Testng ground prior to full-blown sites 4. Less expensive 5. Integrated with tap-to-call, SMS, & e-mail technology 6. New optons to integrate with Facebook, Twiter & YouTube WWW.YOURURL.COM
- 21. Tap2Call INTEGRATION Click once and customers can ring you automatcally! WWW.YOURURL.COM
- 22. SMS Integration Customers click to be added to your promotonal list! WWW.YOURURL.COM
- 23. E-mail Integration Customers enter their e-mail to be added to your list! WWW.YOURURL.COM
- 24. Social Media Landing page 1. New technology to integrate mobile landing pages with Facebook, Twiter & YouTube 2. Fuses the two hotest markets together 3. Enables maximal exposure & marketng with the best targeted reach WWW.YOURURL.COM
- 25. facebook Integration Customers become fans or like a page with one click! WWW.YOURURL.COM
- 26. twitter Integration Customers Tweet about your business with one click! WWW.YOURURL.COM
- 27. youtube Integration Customers see a video about your business! WWW.YOURURL.COM
- 28. SMS COUPON CAMPAIGN Infographic courtesy of Infographic Igniton
- 29. SMS Marketing § HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? § Text messaging has been estmated to be 5 tmes more efectve than direct mail and 10 tmes more efectve than newspaper advertsing WWW.YOURURL.COM
- 30. SMS Marketing Unique Features: SMS Marketing Benefts: • It has 97% open rates • Gain new clients • It’s immediate • Increase Customer Retenton • It’s personal • Increase brand awareness • It’s targeted • Increase loyalty • It’s permission based (opt-in) • Engage your customers • It’s tme sensitve • Increase sales • It’s cost efectve • Build a mobile database • It’s environmentally friendly • You can get more trafc to your business in • It reaches your audience no mater one hour, from a single TEXT MESSAGE; than where they are in one year from a search engine listng... if you know what you're doing WWW.YOURURL.COM
- 31. The Love Afair with Texting § 89% of the population has a mobile phone! § 90% use mobile phones for TEXTING § 95% of SMS texts are read in the frst 10 minutes! WWW.YOURURL.COM
- 32. Your clients love to text § It takes 90 minutes for the average person to respond to an email § It takes 90 seconds for the average person to respond to a text message Source: CTIA.org WWW.YOURURL.COM
- 33. Gotta Read that Text… § Text messaging is 5X more efectve than direct mail and 10X more efectve than newspaper advertsing § Mobile coupons get 10X the redempton rate of traditonal coupons Source: Borrell Associates WWW.YOURURL.COM
- 34. And more texts… WWW.YOURURL.COM
- 35. Building A Subscriber List § Ofer the customer an SMS coupon or freebie § Give customer a “special code” to text to a number to receive the ofer – Example: Text TESTIT to 84433 § You now have their number in your database § This will be used to send ofers that will get them back in your shop WWW.YOURURL.COM
- 36. #1 – Create ofer § Give customers a small card or fyer with their purchase § Have fyers or a big ofer sign in front of the store or on the wall in your store § Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text TESTIT to 84433 § Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twiter, email WWW.YOURURL.COM
- 37. #2 – Customer sends TEXT This automatically To: 84433 Pizza Hut: £2 OFF any puts them in your Pizza Delivered right to MSG: TESTIT database so you can your door all weekend now text them through Thurs 3/21. 0843 28 965 28 Reply offers to entice them STOP 2end back to your store! WWW.YOURURL.COM
- 38. #3 – Automated SMS ofers § Automated but customised SMS service sends coupons to customers to bring them back to spend more money § Limit it to 2-3 promotons per month § Each mobile customer in your database will bring you an average of 2 more transactions! WWW.YOURURL.COM
- 39. Customized SMS Marketing Selection of services offered: § Appointment reminders § Automated text campaigns § Coupons and special ofers § Customer surveys § Product votng § SMS broadcastng WWW.YOURURL.COM
- 40. MOBILE APPS
- 41. Why Mobile Apps? § FACT: Mobile app downloads will reach76.9 billion in 2014 § And will generate $35 billion in sales Source: IDC § Mobile apps provide the best mobile experience possible to consumers WWW.YOURURL.COM
- 42. Why Mobile Apps? § FACT: Your customers prefer apps over mobile websites Sources: comScore, Alexa, Flurry Analytics, 2012 WWW.YOURURL.COM
- 43. Why The RUSH?? § In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices § 40% of all Google Maps trafc is from mobile phones § 100 Billion “PUSH” Notficatons sent WWW.YOURURL.COM
- 44. QR Codes § Are like “barcodes” in that you scan them with your mobile phone anywhere that it is placed Scan this QR Code with your § Once scanned, customer Smartphone for quick access to our mobile website. immediately sees either a coupon, Make reservations, see our menu, or website, or other interactve image order take-out from your mobile phone with click2call ordering! § Code is linked to your mobile website § Place in Ads, Direct Mail, In-Store, Magazines, or other medians § Used only with SmartPhones WWW.YOURURL.COM
- 45. Loyalty Coupon QR Codes § GPS coupons based on locaton § Customers ‘check in’ to receive special ofers when near your locaton § 14 million Americans scanned QR codes in July 2011 WWW.YOURURL.COM
- 46. Google+ LOCAL § Allows customers to easily find you § Drives customers who already have interest § Great review scores increase your credibility, image and reputaton § Get quality feedback WWW.YOURURL.COM
- 47. Push Notifcations § Inform customers about: – Coupons – Ofers – Simple updates about your business WWW.YOURURL.COM
- 48. social networking apps § Link customers to Facebook or Twiter fan or follower pages § 40% of social media users access sites via their mobile device WWW.YOURURL.COM
- 49. Simple as Info § Simple app just giving info § Info on products and services § Restaurant menus § Multple formats: PDF or text WWW.YOURURL.COM
- 50. Customized Apps Selection of services ofered: § QR codes § Loyalty programs § Google+ Local § Reputaton management § Push notficatons § Social media creaton and links § Informaton apps WWW.YOURURL.COM
- 51. NEXT STEPS
- 52. Contact us today! § Skochy Consultng Ltd § Discuss specifics including customisatons or current special ofers, and other services § Contact Scot anytme: – Phone: 0843 28 965 28 – Email: scot@skochy.com – Website: www.SkochyConsultng.com WWW.YOURURL.COM