Mobile Strategies & QR Codes for Higher Education
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This document discusses how QR codes and mobile marketing can be used in higher education. It provides industry case studies of QR code use and outlines next steps institutions can take. QR codes allow mobile users to access webpages or additional information by scanning visual codes with their smartphone cameras. The document recommends that higher education institutions experiment with QR codes to connect media, rethink content distribution, and track results to see how QR codes and mobile strategies could enhance the user experience.
Mobile Strategies & QR Codes for Higher Education
- 1. Mobile Strategies and QR Codes for Higher EducationPatrick Donnelly and Matt Lindsay
- 2. OutlineWhat is a QrCode? What is Mobile Marketing?Industry Case StudiesQR and Mobilein Higher EdNext Steps
- 4. As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. Source: The Nielsen Company
- 6. What is this ? Try for yourself - 2dgo.org
- 8. UX( user experience )
- 10. GrowingUp 700% this year.
- 13. A ScanLife QR Code
- 15. Its Not Just Students
- 16. App Mobile Web
- 28. ReviewWhat are these? What do you want them to be? Connect your media Start experimenting with mobile Rethink how you distribute contentDon’t worry about Tipping PointsTrack results and try again
- 29. What could be nextMapsScannable PublicationsBetter Business Cards – Connect to Social Media Mobile Giving Physical Installations with Content on DemandYou tell us
- 30. Q & A Matt Lindsaymlindsay@gwu.eduPatrick Donnellypatrick@qrarts.com
Editor's Notes
- #2: 1. intros ( steps 1- 6 10 minutes ) 2. Qr - what it is. 2a. Quick 1 minute demo . 3. Connecting brands to people 4. Why you should care - ie . what you can do with it. 5. how this fits in with current marketing channels. 5. How mobile marketing engagement works. Why mobile is important and how this ties into QR and what you are doing right now.6. How this is strikingly similar to how people connect to donors and alumni ( Matt ? ) ( 5 mins ) 8. GW - Matt ( 10 mins ) a. background b. Flat george AW c. Adsd. future ideas7. A few case studies ( 5 min total ) a. TEDx - eventsb. Circulator buses - tourism/ transportation c. Calvin Klein BB - advertisingd. Axis storefront - retail 8 Tie back into Education, and how you could use this for future ideas. (10 ) mins(picture of my graduation hat )Media integration. Trackability . using video. gathering feedback. Maps on campus Thinking bigger. 9. Maybe a next steps proposals?10. Q & A.
- #3: After outlinePOLLHow many of you have a smartphone?How many of you sleep next to your phone?How many of you have updated your status from your phone ? How many of you use your phone as a watch? IF you use this SOOO much, why not use it as one of your tools?
- #4: What finger do you use to press the doorbell? Your parents. What finger do you think the students at your school use?
- #7: What is this. Short Demo Let them try Now, imagine having this, at the size of a dime on your publication. Now, I have you ALL on your phone, looking at my content. This could be a video, a mailing list opt in, or a form, or my facebook page. Either way, I have you on your most prized possession looking at my stuff. So what are other people doing with this.
- #9: Beyond this code. What experience do you want.? Everything I access is mobile. What about your content ? Now that you have them, now what. What call to action do you want, and how to get them? This is what designers consider when making an add or a magazine or an APP. But now we are applying it to mobile web.
- #22: Promote on a variety of different platforms. Don’t just have contest, follow upMention Karen, Mark & Steph presentation tomorrowTuesday, February 810:00 - 11:15 AM